social media storytelling
DESCRIPTION
social mediaTRANSCRIPT
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Andrei [email protected]
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Social mediaStorytelling sau crestere a vanzarilor?
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Problema advertisingului si a mediei traditionale:Problema advertisingului si a mediei traditionale:comunicarea artificiala, inumanacomunicarea artificiala, inumana
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Obiective de comunicare vs obiective de vanzareObiective de comunicare vs obiective de vanzare
Unele canale contribuie la Unele canale contribuie la umplerea paharului cu X%umplerea paharului cu X%
Altele sunt picatura care Altele sunt picatura care umple paharulumple paharul
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Social Media vs. Traditional mediasocial media este un add-on permanent la internet
CaracteristiciCaracteristici
• comunicare bidirectionala• puterea ajunge la consumator• recomandari (78% dintre oameni spun ca ii influenteaza)
• transparenta• responsabilitate si implicare sociala
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Traditional Media vs Social MediaTraditional Media vs Social Media
sursa: http://www.radicaltrust.ca/
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Canale Social MediaCanale Social Media
• Facebook (aplicatii, facebook ads, pagina de brand)• Linkedin (linkedin ads, pagina de brand, 1on1 lead
generation)• Bloguri (campanii punctuale, ambasadori de brand)• Blog de companie• Twitter (de suport, de comunicare)• Pinterest• Instagram• Slideshare• Youtube• Google+
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Alegerea canalelor in functie de obiectiveAlegerea canalelor in functie de obiective
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ExercitiuExercitiu
- magazin online de accesorii pentru barbati (ceasuri, butoni, cravate etc)- target: barbati, 22 – 45 ani, urban- obiectiv: cresterea vanzarilor venite din Social Media
Alegeti 3 canale si propuneti cate o abordare pentru fiecare canal, trecand prin: idee/concept, cum va ajuta la bifarea obiectivelor si perioadele de desfasurare pentru fiecare in parte.
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1. obiective de business (ce vrem?)2. audit activitati actuale pe social media3. analiza competitie si mediu4. buget5. obiective de business (din nou, ce vrem?)6. alegerea canalelor (unde e publicul tinta?)7. tactici, plan editorial (cum o sa facem asta?)8. implementare (pasi, campanii, actiuni)9. monitorizare si indicatori de performanta (KPIs)
(merita sau o facem degeaba?)
StrategieStrategie