social media strategies - وب سایت شخصی دکتر مهدی شامی...

@ShamiZanjani 1

Social Media Strategies

For Organizations

@ShamiZanjani 2

From Social Thinking To Social Experience

@ShamiZanjani 3

We Don’t Have A Choice On

Whether We Do Social Media,

The Question Is

How Well We Do It.Eric Qualman

(Famous Writer)

@ShamiZanjani 4

Without Strategy, Content Is

Just Stuff, And The World Has

Enough Stuff.

Arjan Basu

(Famous Writer)

@ShamiZanjani 5

Increase Brand Awareness

Stay Top Of Mind

Boost Sales

Crisis Communication

Social Media Importance For Organizations

Decreased Marketing Costs

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Customer Service And Customer Support

Monitor Conversations That Are Relevant To Your Brand

Keep An Eye On The Competition

Stay On Top Of Industry News

Richer Customer Experiences

Social Media Importance For Organizations

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Social Media Active Users

3.2BILLION

42%

Source: Hootsuite Social Survey 2019

@ShamiZanjani 8

49

63

97

100

117

200

203

250

255

260

300

300

300

330

376

568

794

800

843

900

1300

1300

1500

2167

KAKAOTALK

BBM

VKONTAKTE

TELEGRAM

YY

PINTEREST

LINE

REDDIT

SNAPCHAT

VIBER

BAIDU TIEBA

SKYPE

LINKEDIN

TWITTER

SINA WEIBO

QZONE

TUMBLR

INSTAGRAM

QQ

WECHAT

WHATSAPP

FB MESSENGER

YOUTUBE

FACEBOOK

Social Networks

Messenger / Chat App / VOIP

Active Users Of Key Global Social Platforms


@ShamiZanjani 9

81.60

MILLION56.70

MILLION40.00

MILLION

Urbanization:

75%

Penetration:

69%

Penetration:

49%

Total PopulationInternet Users Active Social

Media Users

Digital In Iran

Source: Digital In 2018: Southern East Asia

@ShamiZanjani 10

Instagram Has A Total Of Approximately 800 Million Users

80% Of Those Follow 1 Or More Brands On Instagram

75% Of Instagram Users React To A CTA, Such As Visiting A Website, After Looking At An Instagram Advertising Post

Instagram Is The King Of Social Media With 4.21% Engagement

Source: Hootsuite.com, Instagram.com, Nazarbazaar.ir

@ShamiZanjani 11

Instagram Has More Than 24 Million Users In Iran

With A Penetration Rate Over 29%, Which Is

10 Percent More Than The Global Percentage Rate

Instagram In Iran

Source: ispa.ir (Based on Survey)

@ShamiZanjani 12

Everyday 2 To 3 Days Once

Once A Week

Once Every Two Weeks

Once A Month

Less Than A Month

How Often Iranians Check Their Instagram Accounts

Source: NazarBazaar.ir (Based on Survey)

@ShamiZanjani 13

Telegram Is Top Messenger App in 3 Country!

Source: Hootsuite.com

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About 40 Million Users In Iran.

1.1 Billion Content Posts Are Published In

Persian Groups And Channels.

Source: ispa.ir (Based on Survey)

@ShamiZanjani 15


Once A Week


Once A Month

Less Than A Month

How Often Iranians Check Their Telegram Accounts


@ShamiZanjani 16

LinkedIn Now Has Over 500 Million Members

80% of B2B Leads Come From LinkedIn

LinkedIn Is Number 1 Channel, B2B Marketers Use To Distribute Content (94% Of Marketers Use LinkedIn

65% Of B2B Companies Have Acquired A Customer Through LinkedIn

Source: Foundationinc.co

@ShamiZanjani 17

Users: +1.5 Million

Share Of Population: 2%

LinkedIn In Iran


@ShamiZanjani 18


Once A Week


Once A Month

Less Than A Month

How Often Iranians Check Their LinkedIn Accounts


@ShamiZanjani 19

A Social Media Marketing

Voice Can Lead To Others

Doing Your Marketing For You.

Matt Sullivan

(Fonder Of BR Mag)

@ShamiZanjani 20

Rebuilding Trust

Storifying Social

Closing The Ads Gap

Cracking The Commerce Code

Messaging Eats The World

Social Media Trends In 2019

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Trend 1: Rebuilding Trust

60% 50% 71%Of People No Longer Trust

Social Media Networks.

Of Respondents Agree That

The Need To Personalize

Content And Experience Is

A Key Challenge.

Of People Agree That Social

Media Should Do More To

Support High-quality

Journalism.

Source: Edelman 2018 Trust BarometerSource: Edelman 2018 Trust Barometer Source: Edelman 2018 Trust Barometer

@ShamiZanjani 22

The British Museum

Leverages Technical Experts To Educate

& Engage A Global Following

1/16/2019 22@ShamiZanjani 22

@ShamiZanjani 23

Recommendation

Create A Branded Hashtag For Instagram Aligned With Community Values.

Participate In (Or Run) Twitter Chat.

Build A Group In Your Social Networks Around A Core Audience Interest.

Trend 1: Rebuilding Trust

@ShamiZanjani 24

Trend 2: Storifying Social

2.6xPeople Spend 2.6x More Time

On Pages With Videos.

75%Of Mobile Traffic Will Come

From Video, By 2020

64%Of Respondents Have Either

Implemented Instagram

Stories Into Their Social

Strategy Or Plan To Do So In

The Next 12 Months.

Source: Hootsuite Social Survey 2019Source: Hootsuite Social Survey 2019 Source: 2018 Q3 Global Digital Statshot

@ShamiZanjani 25

70

150

191

300

450

Facebook Messenger Stories

Facebook Stories

Snapchat (Whole App)

Instagram Stories

Whatsapp Status

Stories Product Daily Active Users

M

M

M

M

M

Source: TechCrunch

@ShamiZanjani 26

Take Your Followers Behind The Scenes

Product Demonstrations And Guides

Teasers Of New Products

Promote Your Next Big Event

Live Blog Your Event

Flash Sales And Limited Offers

Ways To Use Instagram Stories To Promote Your Business


@ShamiZanjani 27

wework

Connects Their Global Community With

Raw, Behind-the-Scenes Stories


@ShamiZanjani 28

Start Experimenting With Stories.

Create Story-Specific Content.

Use The Stories Highlight Feature.

RecommendationTrend 2: Storifying Social

@ShamiZanjani 29

78%Of Respondents Have Either

Invested In Social Advertising

Or Plan To Do So In The Next

12 Months.

25%Facebook Pages Now Use

Paid Media.

64%Identify Decline In Organic

Reach And The Need To

Increase Paid Budgets As Big

Challenges Moving Forward.

Trend 3: Closing The Ads Gap

Source: Hootsuite Social Survey 2019Source: Hootsuite Social Survey 2019 Source: 2018 Q3 Global Digital Statshot

@ShamiZanjani 30

NETFLIX

Combines Social Media Ads & Localized,

In-Person Events

@ShamiZanjani 31

Understand And Target The Right Audience.

Define Your Goals And Metrics.

Invest In High-Quality Content.

Trend 3: Closing The Ads Gap Recommendation

@ShamiZanjani 32

17%Have Either Implemented

Shoppable Galleries Or Plan To

Do So In The Next 12 Months.

74%Of Viewers Drew A Connection

Between Watching A Social

Video And Making A Purchase.

70%Of China’s Gen Zero Now Buy

Directly From Social Media.

Source: WARC, China’s Gen Z Relies On Social Media Shopping

Source: Hootsuite Social Survey 2019 Source: BrightCove, The Science Of Social Media

Trend 4: Cracking The Commerce Code

@ShamiZanjani 33

L’Oréal

Shows Livestreaming Can Be The New QVC


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Cannes Film Festival

@ShamiZanjani 35

Set Up Shoppable Instagram Posts.

Share Your Products In Action.

Promote Your Products With Contests.

Trend 4: Cracking The Commerce Code Recommendation

@ShamiZanjani 36

Trend 5: Messaging Eats The World

1 1Customers Demand Better

Equals To Social Experiences.

9 of 10Consumers Would Like To Use

Messaging To Communicate

With Businesses, According To

A Survey Of 6,000 People

Globally.

~~Top Messaging Apps Now

Collectively Count Nearly Five

Billion Monthly Active Users.

Source: BrightCove, The Science Of Social MediaSource: Hootsuite Social Survey 2019 Source: Hootsuite Social Survey 2019

5 Billion~

@ShamiZanjani 37

KLM Royal Dutch Airlines

Expands Leading Customer Service

Across Messaging Apps


@ShamiZanjani 38

Enable Facebook Messenger For Your Facebook Business Page.

Add Plugins To Your Website That Drive Customers To Messaging Apps.

Use DMs And/or Messaging Apps To Streamline Customer Service Queries On Social.

Trend 5: Messaging Eats The World Recommendation

@ShamiZanjani 39

Social Media Goals

Co-Creation

Deepen Engagement

Building Brand

Hunting Talents

@ShamiZanjani 40

Social Media

Brand Voice

Character/ Persona

Language

Tone

Purpose

Social Media Brand Voice


@ShamiZanjani 41

Just Having A Presence On Social Media Platforms.

Only Using A Cheap Bribe For Liking Or Following You.

Expecting Results Without Investing Money And Time.

Only Using It Only To Sell.

What Is Not A Social Media Strategy?

@ShamiZanjani 42

A Set Of Goals

Budget Of Dollars & Time

Plan Of Action

An Evaluation

Integral Part Of Your Marketing

& Communication Plan

What Is Social Media Strategy?

@ShamiZanjani 43

A Social Media Strategy Is Simply What

You Plan To Do And Hope To Achieve For

Your Business Using Social Networks.

What Is Social Media Strategy

@ShamiZanjani 44

Increase Revenue.

Richer Experience.

Synergy Between Medias.

Why have a Social Media Strategy?

@ShamiZanjani 45

Listen, Evaluate, Learn

Set Objectives

Set Policies

Plan Activities

Putting Your Strategy Into Action

Measure It

Social Media Strategy Building Steps

@ShamiZanjani 46


Set Objectives

Set Policies

Plan Activities


Measure It


Where Are We Now?

In What Areas Do We Excel?

How Can We Grow Or Improve?

What Social Sites Are We Using And How?

How Would I Rate My Company’s Use Of Social Media?

How Our Competitors Do In Social?

@ShamiZanjani 47


Set Objectives

Set Policies

Plan Activities


Measure It


Set Your Goals

Where Do We Want To Be?

@ShamiZanjani 48


Set Objectives

Set Policies

Plan Activities


Measure It


Who Responds And How Do You Respond (Social Governance)?

@ShamiZanjani 49


Set Objectives

Set Policies

Plan Activities


Measure It


Define Regular & Emergent Plan.

Consider Different Types Of Content.

Consider Your Audience Capacity & Social Behavior.

Don’t Forget The Power Of #Hashtags.

@ShamiZanjani 50

70%

20%

10%

Value & Relevant Content

Shared Content

Promotional Content

@ShamiZanjani 51


Set Objectives

Set Policies

Plan Activities


Measure It


Execution Versus Planning

Tailor Your Message To Your Platform

Be Ready For Interaction

@ShamiZanjani 52


Set Objectives

Set Policies

Plan Activities


Measure It


Check Insight.

Evaluate Your Social KPIs.

Update Plan Based On Analytics.

Check Cross-channel Movement.

@ShamiZanjani 53

28%

40%

45%

47%

48%

49%

51%

51%

55%

66%

Social Commerce/Social Shopping

Social Selling

Micro-Influencers

Deep Social Listening

Influencer Marketing

Employee Advocacy

Real-time Crisis Management

Customer Advocacy

Social Customer Service

Customer Experience

Percent Of Organizations Planning To Or Have Adopted

Social Media Strategies

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@ShamiZanjani

social media strategies - وب سایت شخصی دکتر مهدی شامی...

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