social media summit bucuresti 2016 - cristian manafu
TRANSCRIPT
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INFLUENCER MARKETING SOCIAL MEDIA SUMMIT 2016
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CINE SUNT INFLUENCERII?
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CINE SUNT INFLUENCERII?
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CINE SUNT INFLUENCERII?
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CINE SUNT INFLUENCERII?
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CINE SUNT INFLUENCERII?
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CINE SUNT INFLUENCERII?
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61% dintre utilizatorii de Internet au luat o decizie de
cumparare influentati de bloguri•
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58% dintre utilizatorii de Internet romani, cu varsta
de peste 16 ani, citesc bloguri •
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CINE SUNT INFLUENCERII
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LONG-TAIL INFLUENCERS
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CINE SUNT INFLUENCERII
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CUM VAD BRANDURILE INFLUENCERII
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UNDE GASIM INFLUENCERII
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CUM ALEGEM INFLUENCERII • Reputation
• Relevancy
• Real (Authenticity)
• Reach (Platforms)
• Response (Engagement)
• Reliability (Ethic, Quality)
• Rate
7R
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V-AM CONVINS?
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O COMPARATIE
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O COMPARATIE
18 LIKES / 2 SHARES 9019 LIKES / 736 SHARES
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O COMPARATIE
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O COMPARATIE
2,3 milioane 1,3 milioane
18 LIKES / 2 SHARES 9019 LIKES / 736 SHARES
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?
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CASE STUDIES
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GAP STYLD.BY
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GAP STYLD.BY
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BELLAGIO LAS VEGAS
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STAROPRAMEN
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Do the f***ing marketing for the year in which we
actually live!
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