social media summit, mexico
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¿Qué hacen las empresas exitosas para atraer talento?: Social Media Recruiting
Andrés Traslaviña @traslavina
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Agenda
: 1. Fórmula del Talento Exponencial
4. Maximize el poder de Twitter
3. Anuncios Basados en Talento
2. Estrategias Para Convencer a sus Líderes
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Net Promoter Score
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Estrategia en Redes Sociales
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2. Estudie a Sus Estrellas
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Ego Enfoque
Inteligencia Conceptualización
Relación Persuasión
Enfoque Individualizado
Orientación al Crecimiento
Respuesta a la Negatividad
Habilidad Ejecutiva
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Biografía Personal
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3. Reclute a Su Equipo interno
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4. Modele a los Mejores
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5. Comienze con lo Básico y a Bajo Costo
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6. Cree una Cultura Basada en Talento
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Director de Ventas
5-7 años de experienciaLicenciadoTrabajar noches y fines de semanaMuy atento, mucha energía
Director de Ventas
¿Te dicen que eres demasiado perfeccionista?¿Te gusta convencer a los demás a que hagan cosas que no pretendían hacer?
Si puedes contestar “sí” a estas preguntas, queremos hablar contigo…
7. Utilize Requerimientos Basados en Talento
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Source: ComScore-Latin-America-2010-Year-in-Review
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8. Maximize el Poder de Twitter
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8. Maximize el Poder de Twitter
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8. Maximize el Poder de Twitter
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Herramientas
CRM
ATS
Job Boards
Blog
Profiles
Add Twitter Accounts in Bulk
http://tweetadder.com/, http://tweepi.com
Create Content from different feeds
http://pipes.yahoo.com/
Auto Deliver Content
http://app.dlvr.it, http://paper.li/
http://twitterfeed.com/
Manage Multiple Accounts
http://www.tweetdeck.com/
Validate your users to make sure Twetts are not automated
http://truetwit.com/
Get good content
http://tweetmeme.com/
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Dashboards
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En las redes sociales, la gente quiere interactuar con seres humanos no con edificios ni con marcas
9. Sea Humano
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10. Investigue y Actualize
9. Sea Humano
8. Maximize el Poder de Twitter
5. Comienze con lo Básico y a Bajo Costo
6. Cree una Cultura Basada en Talento
7. Utilize Requerimientos Basados en Talento
4. Modele a los Mejores
3. Reclute Un Equipo Interno
1. Establezca Indicadores Métricos
2. Estudie a Sus Estrellas
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Companies using Social Media well to watch & learn from:
• Sodexo
• Zappos
• Ernst & Young
Who Should Recruiters Follow on Twitter? 100+ Suggestions
• http://www.cincyrecruiter.com/cincy_recruiter/2009/10/who-should-recruiters-follow-on-twitter-100-suggestions.html
Getting Your HR Friends on Twitter? Start Here
• http://steveboese.squarespace.com/journal/2009/9/19/getting-your-hr-friends-on-twitter-start-here.html
Companies Recruiting on Twitter:
• http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html
Online Database of Social Media Policies:
• http://socialmediagovernance.com/policies.php
Air Force Blog Assessment Policy (Good Communication/Response Guide):
• http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
Fuentes Adicionales