social media within a b2b context
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©2013 | BrightEdge Technologies
The Social Business Transformation Todd Wilms | Head of Social Strategy
@toddmwilms
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Agenda
Introduction and Expectations
Developing a Social Business Strategy
§ Why
§ How
§ Where
§ What
§ Who
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Intro and Expectations
Definition of Social Business:
Activities that use social media, social software, and social networks to enable the more efficient, effective, and mutually useful connection between people, information, and assets. These connections can drive business decisions, actions, and outcomes across the enterprise.
“ “
MIT SLOAN SCHOOL OF MANAGEMENT
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Why Transform Transform because something – now or seen in the future – demands it.
“Social Business is the transformation to align social with business outcomes.”
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How To Start
Identify: § Market factors § Customer behaviors § Company goals and objectives
“Social Business starts with Business Objectives.”
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Where To Start Start where YOU need it most, based on the values of YOUR organization
“Social Business should enhance your company culture, not swim against it”
SAP established the Community 10 years ago. Over
2M members, 20k new per month, 4k blogs per day
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“Social Business is risk tolerance, not ROI”
What Not to Do: Don’t get caught in the ROI argument – no one wins. “When an executive asks for ROI, what they mean is ‘reassure me.’ ”
What to Do: § Research - Support with facts/
factoids along the way § Develop - Strategy tailored for your
business § Decide – Risk tolerance
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Who can help 1. Altimeter Group: Charlene Li, Jeremiah Owyang, Susan Etlinger, Brian Solis 2. AdHocnium: Chris Heuer 3. Deloitte, McKinsey, MIT Sloan, HBR, IDC, etc. 4. Search for: social business, business transformation, social selling, collaborative
networks, social recruiting, social supply chain, etc. 5. Or just follow @ToddWilms
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About Todd Wilms
Todd is the Head of Social Business Strategy at SAP.
toddmwilms
@toddmwilms
Todd Wilms
Thank You!