社交網絡 x 堂會牧養Social Networking x Pastoral Care

Calvin Yu @ 網絡使命 Network Mission / 2010.09.17

社交媒體只是時興玩意？Social Media is a fad?

還是溝通模式的根本性轉變？Or a fundamental shift in the way we communicate?

What is the Relevance?跟牧養有何關係？

Puzzled?百思不解？

用簡單英語介紹社交網絡Social Networking in Plain English

Characteristics of Social Networking

社交網絡的特點

Connections of Connections連繫的連繫

Trusted Connections可信任的連繫

Emotionally Connected情感的連繫

Sharing and Interaction分享與互動

Participation參與

Paradigm Shift範式轉移

Care 1.0: Come to where I am牧養 1.0: 到我這裡來

Care 2.0: Go to where you are牧養 2.0: 到你那裡去

Social Networking:Accessories for Pastoral Care

社交網絡：牧養輔助工具

Walk Together同行

Asynchronous Communication非同步溝通

One to Many以一當百

Solidify, Deepen, Extend鞏固、深化、延伸

The Power of Like讚好的威力

Social Media: Wheat Field社交媒體：牧養禾場

Changing Landscape變遷

變遷Changing Landscape

• 榜樣：謝公教兒 Role Model

• 正面教材 Positive examples

• 溝通模式 Mode of Communication

• 互動 Interaction

• 速度 Speed

• 表達方式 Mode of Expression

變遷Changing Landscape

• 多方面認識 Multiple Perspective

• 期望 Expectation

Myths of Social Networking社交網絡迷思

Myth #1It is for the Youth only!

迷思一：那是年輕人的玩意！

事實一Fact #1

• 尼爾遜在美國的調查（2009.11）Research by The Nielsen Company in the US (Nov. 2009)

• 過去五年 During the past 5 years

• 活躍於互聯網的長者 ^ 55%

seniors actively using the Internet ^ 55%

• 長者在線時間 ^ 11%

time spent online by the seniors ^ 11%

Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

事實一Fact #1

• 尼爾遜在美國的調查（2009.11）Research by The Nielsen Company in the US (2009.11)

• 過去兩年 During the past 2 years

• 社交網絡長者 ^ 53%

social networking seniors ^ 53%

Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

事實一Fact #1

• 美國Facebook數據（2009.2.2）US Facebook Statistics (2009.2.2)

• 全面增長：不同年齡／性別組別

Growing in all age/gender demographic

• 增長最快組別：55歲以上女性在過去的120天增長175.3%

Fastest growing segment: Women over 55up 175.3% in the last 120 days

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

事實一Fact #1

• 美國Facebook數據（2009.2.2）US Facebook Statistics (2009.2.2)

• 在差不多所有年齡組別中，女性用戶都比男性用戶增長快Facebook growing faster with women than men in almost every age group

• 45%用戶年齡大於26歲45% users > 26 years

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

提示一用戶層面比你猜想的要寬廣得多！

Tip #1The audience spectrum is much wider than your guess!

Myth #2I am not IT person!

迷思二：我不是科技人！

事實二Fact #2

• 社交網絡是為所有人設計的！

Social Media is designed for everyone!

• 他們早已為你解決技術難題！They have already done the technical hard work for you!

• 你比任何科技人更明白牧養需要!

You know better about the needs for pastoral care than any IT experts!

提示二你比科技人更明白牧養的需要！

Tip #2You know the need for pastoral care better than IT people!

Myth #3Just put everything on it!

迷思三：把資訊全放上去！

事實三Fact #3

• 爭取注視

Highly competitive in attention seeking

• 分享甚麼、如何分享變得非常重要What to share and how to share are critical

事實三Fact #3

• 編輯原則 Editorial Principles

• 精簡準確：一語中的Concise & Accurate: get to the point instantly

• 創意及圖像：取得注意力Creative & Photographic: catch the attention

• 主動與互動：經常更新並提供互動空間Active & Interactive: update frequently and make room for interaction

提示三度身訂做令自己與別不同！

Tip #3Customize and Differentiate!

Myth #4There will be negative posts!

迷思四：會有負面回應！

事實四Fact #4

• 牧養與見證的好機會

Good opportunity for pastoral care and witness

• 負面回應總會有Negative posts will appear somewhere ultimately

• 在你的平台上出現有好處：你可回應They had better appear in your space so that you can respond

• 有容乃大 Let them speak

提示四社交媒體令你有更多牧養空間！

Tip #4Social media gives you more opportunities for pastoral care!

Myth #5It is a waste of time!

迷思五：浪費時間！

事實五Fact #5

• 浪費時間與節省時間

Time killer vs. Time saver

• 篩選工具可以幫忙Filtering tools help

提示五水能覆舟，亦能載舟！

Tip #5It is really up to YOU!

Myth #6Face-to-face contact is better!

迷思六：面對面交流更好！

事實六Fact #6

• 誰說不是？

Who says no?

• 但誰說社交網絡是要代替面對面交流？But who says social networking is here to replace face-to-face contact?

• 社交網絡重點在於鞏固、深化及延伸Social networking simply solidifies, deepens and extends!

事實六Fact #6

• 團契的例子Fellowship example:

• 團友沒有空參與聚會Members don’t have time to attend

• 你寧可跟他們失去聯繫還是在網上接觸？You prefer losing them or connecting online?

提示六面對面溝通因著社交網絡而得以鞏固、深化及延伸！Tip #6Social Networking solidifies, deepens and extends your face-to-face communication!

Myth #7I don’t want to risk my privacy!

迷思七：我不想令私隱受威脅！

事實七Fact #7

• 了解遊戲規則Know the rules

• 劃定界限Define the boundaries

• 透過社交網絡溝通並不適合所有情況Communication through social networking does not suit all situations

提示七耳聽八方、管理風險！

Tip #7Keep yourself informed and get risk managed!

Examples實例

Facebook

@Facebook PagesPastor Rick Warren

@FacebookJoshua Sun

Twitter

@twitterBible

@twitterebible_com

@twitterVersesFromBible

@twitteribibledaily

@twitteridailybible

@twitterbiblesummary

@twitterUpwill

@twitterbillhybels

@twitterRickWarren

@twittercalvinyu/bible

@twittercalvinyu/pastor

slideshare

@Slideshare.netcalvinyu

Action行動

Evaluate評估

評估Evaluate

• 評估牧養對象的需要Evaluate the needs of your serving targets

• 評估不同社交網絡平台的適切性Evaluate the suitability of different social networking platforms

• 評估參與的步伐與方式Evaluate the pace and mode of participation

Participate參與

參與Participate

• 親身體驗遠比紙上談兵重要Participation in person is far important than listen and talk

• 開戶口不等於親身體驗Opening accounts are not participation

• 從「讚好」與「分享」開始Start from “Like” and “Share”

Cultivate培養

培養Cultivate

• 培養恰當使用社交網絡的方法，尋找適合自己的平衡點Cultivate the proper way of using social networking, find the right point of balance

• 熟能生巧Practice makes perfect

• 以身作則，培養牧養對象建立健康使用社交網絡的習慣Be a role model to help your targets establish healthy habits of using social networking

面對社交網絡革命，你需要…Facing the Social Networking Revolution, you need to...

創意思維Think Different

Lewis Pugh’s Swimming Experience

路易士.皮武的游泳經驗

North Pole Swim vs. Everest Swim

極地與高峰

Honda “Cog”

你準備好了嗎？Are you ready?

還有一點ONE MORE THING

netfish.hkfacebook.com/netfish.hk

漁翁撒網@真証傳播

Photo: Auro Queiroz

漁翁撒網@真証傳播netfish.hk@GNCI

• 延續今天的討論與分享Further today’s discussion and sharing

• 從基督徒角度分享社交網絡及科技應用心得與經驗的平台A platform for exchanging sharing and experience about social networking and technology application from the perspective of Christians

• netfish.hkfacebook.com/netfish.hk

今天啟動LAUNCHED TODAY

答客問 Q&A

為主卓越 In search of excellence for HIM