social networks and the science of designing interactions
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The Networked Economy (20): Information Management, Strategy, and Innovation 网络经济 : 信息管理 , 战略 , 和创新. Social Networks and the Science of Designing Interactions. Put in Arun slides. Apply social network research 社会网络研究. 来源 Source: langreiter.com. Where do people go for information?. - PowerPoint PPT PresentationTRANSCRIPT
© people & data | www.weigend.com Andreas S. Weigend, Ph.D. 韦思岸教授
The Networked Economy (20):Information Management, Strategy, and Innovation网络经济 : 信息管理 , 战略 , 和创新
Social Networks and the Science of
Designing Interactions
Put in Arun slides
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0 Apply social network research社会网络研究
来源 Source: langreiter.com
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0 Where do people go for information?
20 years ago: Produced news E.g., Walter Cronkite“Veroeffentlichte Meinung”
10 years ago: WebSearch: Already know what you are looking forDiscovery: Serendipity: Find something you didn’t know you were looking for
Now: FriendsFacebook leverages the social graph, via people they are connected to
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0 Visitors to social networking sites
Total unique visitors (in millions)Worldwide daily visitors (in millions)
• Source: ComScore Networks 2007.07.31
Unique Visitors2006.06
Unique Visitors2007.06
Daily Visitors2006.06
Daily Visitors2007.06
MySpace
66 114 +72%
16.8 28.7 +72%
14 52 +270%
3.7 14.9 +300%
Hi5 18 28 +56%
2.9 4.7 +65%
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0 Facebook
•“Facebook is a social utility •that connects you
•with the people around you.”
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0 Facebook: Active users (2007.01.01 – 2007.06.30)
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000Active User Growth
|Jan 1, 2007
|Jun 30, 2007
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0 Facebook: Weekly page views (2007.01.01 –
2007.06.30)
2
4
6
8
10
12
Weekly Total Pageviews
|Jan 1, 2007
|Jun 30, 2007
(billions, worldwide)
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0 Applications snapshot: Events, Photos, Gifts
•Activity 2007.06: Events:
Over 130 M invitations sent June 2007115 M unique recipients30 M unique senders
Photos:270 M photos uploadedIn total, over 2.5 billion photos uploaded by June 2007
Gifts:Over 500k gifts purchased June 2007 Comparable to CyWorld (Korea): Sold virtual items corresponding to USD
100M in 2005
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0 Facebook Platform
Launch date: 2007.05.24•6 weeks after launch 20 M users have installed at
least one Platform App 2 M apps added per day 30k registered developers 1.5k aps in the Application
Directory
App Installs1.Top Friends 7,802,76
72.iLike 4,341,45
23.Graffiti 4,311,75
74.Fortune Cookie
4,210,408
5.Horoscopes 3,984,332
6.X Me 3,740,061
7.SuperPoke! 3,525,134
8.Free Gifts 3,341,824
9.Video 3,135,625
Movies 2,844,369
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0 Application Ads by Facebook Referrer
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0 Facebook
Bridges between online and offlineFacebook culture based initially on verified email identities from university emailsSupports offline through online / enhances online through offlineSocial norms carried over from real life to Facebook
InfluencersCan we identify people who drive adoption of a product or a group?
Sentiment analysisWhat are people saying on discussion boards?Who is positive about an issues, who critical?
Cross-media analysisUnderstand links across TV, music, movies, internet, etc.
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0 C2C: Copy to China