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IndicePerch questo libroL'importanza dei dati e le metricheCome vengono selezionati i datiL'Orizzonte dell'AnalisiL'Intervallo Temporale preso in esameLe Parole Chiave dell'AnalisiGli ambiti linguistici e territoriali presi in esameLa seconda analisi di integrazioneL'eliminazione dei contenuti non rilevanti

Da dove provengono i datiProvider diretto con accesso alla base dati storicaProvider diretto senza accesso alla base dati storicaProvider indiretto con accesso al dato storicoProvider indiretto senza accesso al dato storicoProvider diretto a best-effort

Come vengono misurate le performanceQuali tipologie di metriche?Una panoramica delle MetricheIl numero di TweetIl numero di Fan di una FanPageIl numero di Utenti UniciIl numero di Utenti Attivi/PassiviL'Accelerazione (o contents-per-time)Le Impression ed il Reach di FacebookLe Impression di TwitterLa Unique Audience di Twitter (o True Reach)Like, Favourite e Applause MetricsRetweet, Share e Amplification MetricsLa Total AudienceLe principali Parole ChiaveGli utenti pi AttiviGli utenti pi PopolariGli utenti con pi ImpressionGli utenti con pi FollowerGli utenti con maggiore Score di InfluenzaIl paragone audience tradizionale e social

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