social watte?
DESCRIPTION
social media training PLATO 27052013TRANSCRIPT
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATOHALLO!
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
en ik help bedrijven
anders te communiceren
op het internet.(niet enkel)
ik ben Elke, en zij is mijn #minime
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
NIEUWE MEDIA, WAISDA?
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
CONTENT
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
CONTENT
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
EN IN BELGIË, HOEZITDA?
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
167.6795.123.54350.0001.482.04320.000
(2012)
(2012)
(2012)
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
Facebook! Ja zenne mannekes! Dat is populair we hebben dat nodig!
Check!
Mobile applicaties zijn de max! Downloaden mannen!!!
Twitter! Ja! We hebben een event, kom we maken er een Twitter account voor aan!
Pinterest! Goh goh, Pinterest! Foto’s en pinnen enal! Let’s do this!
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
CONCLUSIE.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
“Social media? Dat werkt niet
voor mijn bedrijf, madam”
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
IN 4 STAPPEN, MADAM.
een goede contentstrategie
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
(een kort saai stuk, beloofd!)
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
CONTENTPLAN
REACHUITBOUWEN
INTERACTIE &CONTENT
CONVERSIE
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
DUUST KANALEN.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
ALLEMAAL? nee.
VEEL?
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
JA, BRAND AWARENESS.
uh?
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
Brand Awareness is een eerste stap in het brandingsproces.
Alvorens mensen een bepaalde associatie kunnen maken rond het merk, moeten ze eerst de merknaam kennen. Ze moeten zich bewust zijn van het merk.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
FACEBOOK, en zijn Edgerank-watte?
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
eikes.
ALGEBRA, nederlands alstublieft.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
SNAPTET?en dan nu met nog wat smijten!
(na goede content tenminste)
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
FACEBOOK PROMOTED POSTS, ADS EN PAGE PUSH
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
TWITTER, maar madam dat gaat te snel.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
HASHTAGS #MENTIONS @DIRECT MESSAGES DM
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
LINKEDIN, zo serieus!
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
LINKEDIN PROFILE, COMPANIES EN GROUPS
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
PINTEREST, ksnapdanie.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
PINTEREST PAGE, BOARDS EN PINS
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
GOOGLE+, ikkendanie.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
IK OOK NIE.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
ZE KOMEN ER WEL.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
INSTAGRAM, wijs! maar voor mijn bedrijf?
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
BEHIND THE SCENES
PERSOONLIJKHEID, MENSELIJKINVOLVEMENT
A PICTURE IS WORTH A THOUSAND WORDS
EVENTS PROMOTENVERTROUWEN
PARTICIPATIE
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
SCHAKELBLOGS IN.
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
CONTENT
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
67% van de consumenten geeft aan dat hun aankoopbeslissingen beïnvloed worden door mond aan mond reclame
93% van de consumenten geeft aan dat ze mond aan mond reclame de meest betrouwbare bron van informatie vinden
74% van de consumenten die een negatieve aanbeveling kregen over een merk, beslisten om van merk te veranderen
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATOtwitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
EN NU GIJ!
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
CONTENTPLAN
REACHUITBOUWEN
INTERACTIE &CONTENT
CONVERSIE
WITH A LITTLE HELPFROM YOUR FRIEND(that friend is me)
twitter.com/issuus | facebook.com/issuus | be.linkedin.com/elkedevilder social media training PLATO
Remember what Obama said...that was ‘yes you can!’