sociale medier for nystartede virksomheder
DESCRIPTION
Workshop og foredrag fra januar for nystartede virksomheder hos Erhverv.net Hillerød.TRANSCRIPT
![Page 1: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/1.jpg)
www.sensecommunication.dk
Sociale medierWorkshop
Claus Johnsenwww.sensecommunication.dk
![Page 2: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/2.jpg)
www.sensecommunication.dk
Claus Johnsen
• Adm. dir. Sense Communication• Tidl. Direktør og Partner, Kraft & Partners• Tidl. Direktør og partner, GCI Mannov• Marketingansvarlig, Canal+
![Page 4: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/4.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Det sociale web
• Google• Landing Page• Facebook• Google+• LinkedIn• Twitter• Andre• Det mobile web
![Page 5: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/5.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
The Donuts Guide
![Page 8: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/8.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Indhold
Påvirkninger
Kendskab
Viden
Sammenligninger
Køb
BlogOpdateringer sociale medier
E-bøger, webinarsrapporter
Cases, demoerkundereferecer
RapporterProdukter
![Page 9: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/9.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Hvad?
• Følg branchenyheder, nichesites, podcasts• Følg Twitter (#), feeds, iReddit, Slideshare• Parkeringspladser (fx readitlater, mark and save)• Video • Smartphone• Brug en kalender
![Page 11: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/11.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Sådan!
• Research – www.facebook.com/search• Lingo – likes, apps, groups, fans, • Takt og tone• Opret en side
![Page 12: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/12.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
![Page 13: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/13.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
![Page 15: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/15.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
![Page 16: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/16.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
![Page 17: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/17.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
![Page 18: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/18.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Youtube
![Page 23: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/23.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
E-mail og sociale medier
SignaturNyhedsbreveAbonnement
![Page 24: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/24.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Hvornår?
• Omsætning?• Kundeservice?• Engagement?• Kendskab?
![Page 25: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/25.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Huskeråd
• Vær hvor dine kunder er• Demografisk analyse på nettet• Opret dig på de vigtigste medier: Facebook,
Twitter, Google+, LinkedIn - andre relevante?• Opret faggruppe, erfagruppe, netværk på
LinkedIn• Alerts!• Husk at tjekke dit navn
![Page 26: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/26.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Tendenser
• Gamification• Mobile• Mobile betalinger, micro payment• Virtuel sammenhæng
– TV + Twitter + Spil på App + Video baggrund + …• Video video video• Mobil marketing – buy as you go• Apps fortsætter væksten• Online grosister – social commerce• Kampagner i real-tid
![Page 29: Sociale medier for nystartede virksomheder](https://reader033.vdocuments.pub/reader033/viewer/2022051817/54853d03b4af9f0b3c8b4580/html5/thumbnails/29.jpg)
www.sensecommunication.dkwww.sensecommunication.dk
Tak for i dag
www.sensecommunication.dk
www.johnsenpr.dk