sociale medier i praksis
DESCRIPTION
En præsentation Trine-Maria holdt på info-netværkskonference i Svendborg for kommunikatører fra en række videregående uddannelsesinstitutioner d. 13. november 2009TRANSCRIPT
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Sociale medier i praksis
13. november 2009Trine-Maria Kristensen
SOCIALSQUARE
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Trine-Maria Kristensen: - Uddannet Cand.scient.soc (PR) - Marketing & Kommunikation - Hovedet på bloggen siden 2004 - Forfatter til bogen “Weblogs”, Børsens Forlag, 2007
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Socialsquare: - Startet i februar 2005 - 11 konsulenter - Social Business Agency
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Kunder: - Strategi og retning - Design og bygning af løsninger - Forankring
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Processer Platform
Personer
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Hvad er sociale medier?
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1. Google • Facebook • Yahoo! • YouTube • Windows Live • Wikipedia • Blogger • Msn • MySpace • Twitter
Største websites i verden
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Markeder er samtaler
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Pædagogik Vi træner kunderne
Manipulation Vi påvirker forbrugerne
Dialog Vi har en gensidig relation med deltagerne
Modeller for kommunikation
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- Brugerne bygger services - Brugerne tilføjer data - Tillid er en forudsætning - Det er let at deltage - Data kan ofte deles og remixes - Udviklingen er konstant (beta) - Det er webservices - Brugervenlig
Web 2.0 definition
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Ikke medier – brugerdrevne eller
brugerdefinerede tjenester, der gør det muligt at deltage, dele, samtale, være sammen …
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Sociale medier i praksis!
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Innovation med brugerne
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10.000+ ideer og 200 implementeret – 45.000 registrerede brugere og 2 ansatte
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16 16
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Samtaler med eksperterne
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Netværk med interessenterne
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Kampagne-aktivitet i netværket
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Videndeling med video
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Tilstedeværelse alle vegne
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Sociale medier i praksis handler om mennesker, deltagelse, relationer, samtaler og netværk mere end om teknologi…