Social Media Marketing

2011. 1.

Social Media Evangelist

twitter: @sun4in

Social & Media Blog http://Socialnmedia.com

Facebook http://facebook.com/longway2

Why?

Its Social Media Marketing

But, Many CEOs

dont like Social Media

Why?

1 :

260 , TWI Survey,

51%49%

?

Company dont control message

-

,

0 22.50 45.00 67.50 90.00

4.0

4.0

90% 4.3

Bazaarvoice & KellyFay Group

10 9

10 9

5 4

6

!

LG !!!

LG

2 :

2 :

2 :

2 :

2 :

2 :

3 :

ROIReturn OnInvestment

$ 200 ~ 600 thousand

30

$ Under 200 thousand

But, It need relationship

Advertisement

Short

Social Media & Relationship

Continue

Social Media Marketing isRelationship PowerIt must Continue...

ROIRisk OfInaction

Social Media Marketing Process

1.

?

2.

Who is Influencer?

?

Social Media Marketing is all about Relationship

Who is Connector?

!

? ? , ?

3.

1. Blog

Basecamp

1. Blog

1. Blog

2. Twitter

140 ,

11 1 220

2. Twitter

Follow

RT

2. Twitter

[Follow&RT] 10.10.21-27 ! (@iffe_kff) Follow&RT!

Follow & RT Event

6,100

3. Facebook

World Best Social Network Service

3. Facebook

SNS

Known People Network

Like Button Social Plugin Effect

Most Powerful Channel

4. Youtube

2ND Largest Search Engine

4. Youtube

2

Youtube

5. Flickr

Yahoo!

50

CCL

6. Community

,

Ambassador

6. Community

SupportRoyal Customer Ambassador!

6. Community

Casestudy : LEGO

Imperial Star Destroyer

3,104 Blocks, $ 299

But, Most Popular Product

LUGNET

LEGO : LEGO Ambassadors

$ 200thousand Per Year

25 LEGO Ambassadors

100

AFOL(Adult Fan of LEGO)2,500

Human Networks

1,000 AFOL buy LEGO every year

500,000 LEGO sales to AFOL

?

4.

5

1. ?

2. ?

Andes Beer tell Mans Freetime for Beer

3. ?

Storytelling Human Voice

4. ?

VS

5. ?

5. ?

ROI

How many? How Often?

ROI

Marketing FunnelTraditional

- - - -

Social Conversation

NewMarketing Funnel

Social Conversation

Social Conversation

Awareness, Social Power AD Power

, ,

Follower, Fan Follower, Fan

etc...etc...

,

1. Relationship Management Marketing, PR

2. Relationship Management is not easy

,

Last 5 weeks

How feel this Class?

Interest?

Loose?

Useful Knowledge... I hope

Thanks For Listen & Attention

http://slideshare.net/longway2 ...

Thank YouFor Your Attention

http://Socialnmedia.com@sun4inlongway84@gmail.com