Cyril Ebersweiler / 希雷 / シリル

+50

+33

Partner/ Founder

Mentor / Speaker

Investor - Software

Investor - Hardware

HW is the new black

0

50,000

100,000

150,000

200,000

2011 2012 20130

1.5

3

4.5

6

1.33

2.09

5.83

19,181

93,870

195,449

HW BACKERS HW BACKERS %

0

100

200

300

400

2011 2012 20130

0.5

1

1.5

2

0.460.59

1.57

121

248

365

HW PROJECTS HW PROJECTS %

0

125

250

375

500

2012 2013 (RR)

446

209

94

52

HW Funding TOTAL $M

I SCORED $1M ON KICKSTARTER!Now what?

The Plan

SHIP IN 3 MONTHSSTART PRE-ORDERSRETAIL IN 6 MONTHSC.E.S. IN JANUARY

RAISE $10M

Market Timing

Prototyping

Sourcing

Assembly

Quality Management

Soft/Hard Tooling

Planning

Certifications

Fulfillment

Financing

Fundraising

Distribution

CAD

Software

Marketing

Branding

PR

CrowdfundingIndustrial Design

Design for Manufacture

Payments

BOM

GERBER

Customer ServiceFirmware

Team ME/EE/SW/DE/BIZ

Phase 1Prototyping

Phase 2?

Phase 3Profit

Testing

Problem Solved Supplier(s) Selection

Materials Selection

Market Timing

Prototyping

Sourcing

Assembly

Quality Management

Soft/Hard Tooling

Planning

Certifications

Fulfillment

Financing

Fundraising

Distribution

CAD

Software

Marketing

Branding

PR

CrowdfundingIndustrial Design

Design for Manufacture

Payments

BOM

GERBER

Customer ServiceFirmware

Team ME/EE/SW/DE/BIZ

Phase 1Prototyping

Phase 2?

Phase 3Profit

Testing

Problem Solved Supplier(s) Selection

Materials Selection

HW is not SW

“No business plan survives contact with the customer”

#LEANSW

“No hardware plan survives contact with a factory”

#LEANHW

LOW LABOR COST

SUBSIDIZED CURRENCY

IN 2000, SHENZHEN MADE THINGS...

DUBIOUS QUALITY

IN 2013, SHENZHEN MAKES THINGS...

(REALLY) FAST

AT SCALE

FLEXIBLY

and still CHEAPER

HIGH QUALITY

HW STARTUPS WIN WHEN...

GET SCALING EFFECTS

FIRST TO MARKET

KEEP ITERATING

BRING COGS DOWN

GLASS ATARITECHSHOPAVID XBOX ;-)

111 DAYS 60 $300K $10s of Ms$50K

5 THINGS WE LEARNEDwith 30 startups at HAXLR8R(and investing in some more)

#LEANHW

“Some components seemed totally commoditized yet turned out to be difficult to source. So we had to replace them and re-design our circuit board

during the sourcing process.”

Zach Supalla (founder of Spark.io)

RULE #1 DESIGN WITH THE RIGHT

COMPONENTS #LEANHW

$575K

RULE #2A PROTOTYPE IS READY

WHEN IT CAN BE MANUFACTURED #LEANHW

“Visiting a factory in person earlyin the design process brings better design results.

Their engineers can open up new possibilities.Design with your factory.”

- Bunnie Huang (hacker of the Xbox)

$550K

let’s cook better

RULE #3YOUR FACTORY IS YOUR

MOST IMPORTANT PARTNER #LEANHW

“Not every product can be made in a toy factory.Your factory will make or break you, so pick wisely.

Do not have a third party between you and your key suppliers.”

Zach ‘Hoeken’ Smith (founder of Makerbot)

$580K

RULE #4 BE MEMORABLE

#LEANHW

“If you think that brand is as simple as hiring an agency to create your logo, you have a very long road ahead of you. The first step is understanding

that brand is everything you represent.”

Marc Barros (founder of Contour)

$291K

RULE #5 PICK THE RIGHT

BUSINESS MODEL(S) #LEANHW

“The truth is that if your business modelis purely hardware sales today,

your business is essentially over.”

Jay Goldberg (Venturebeat)

$130KFantasy comes to life

It used to be made in Shenzhen

Now it is designed with Shenzhen

WELCOME TO

HARDWARE CENTRAL

2014Year of Hardware

MAKEIT @ HAXLR8R.COM

JOIN US IN SHENZHEN!

Apply NOW

Thanks Ben!

http://www.haxlr8r.comhttp://kickstarter.com/haxlr8rhttp://venturebeat.com/2012/09/15/hardware-is-dead/http://pandodaily.com/2013/10/03/hardware-is-the-new-software-nope-says-marc-andreessen-its-called-hardware-for-a-reason-it-is-hard/http://z.svbtle.com/why-kickstarter-projects-are-always-delayedhttp://www.wired.com/opinion/2013/09/the-hardware-revolution-will-not-be-hyped-heres-what-itll-take-to-make-this-really-happen/http://blog.noupsi.de/post/56881685860/hardware-by-the-numbershttp://financesonline.com/uploads/iPhone-infographic.jpghttp://www.forbes.com/sites/larrybell/2012/04/15/chinas-rare-earth-metals-monopoly-neednt-put-an-electronics-stranglehold-on-america/

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