October, 2015
Software Stars on Social Part 1: The Top 20 Software Brands on Twitter
Introduction – Understanding Social For Software
Software Industry On Social – Learning From The Leaders
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General Stats: Frequent Tweeters Posting Pictures
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Tweeting For Gold: Vmware Is The Most Proactive On Twitter
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Growth Spurt: HP - Most Followers, IBM - Best Follower Growth
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Quality Over Quantity: IBM Lead On Audience Engagement
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Up In The #Cloud: The Most Used Software Hashtags
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What Works: Post Photos of People
People like people!
What Doesn’t Work: Don’t Get Too Technical
Keep it simple