sony presentation2

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Major Record Label Research Aaron Jamaal

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Page 1: Sony presentation2

Major Record Label Research

Aaron Jamaal

Page 2: Sony presentation2

Sony Music• The major label company I will be discussing in this research is he Sony music record label who is globally

recognized. The company is set up and divided in various countries which it operates in such as Sony music UK however I will be discussing the Sony operation placed in America. The market share that Sony had received in the year of 2015 was 20.9%.

Sony carries a lot of companies under its title. Holding subsidiary companies and being a large organisation, there are a lot of Chief executive produces however the main CEO of Sony is Doug Morris. https://www.sonymusic.com/executives/

There is a set revue amount that Sony had received in the year 2013. the net revenue received by Sony has been calculated in Yen currency on the account of billons. Its said that the operation income had increased by 0.9% year-on-year to 37.2 (Yen) billion.

http://www.sony.net/SonyInfo/IR/library/ar/2013/highlight/p2.htmlBeing a Music Label branch to the general organisation of Sony. The parent company of Sony Music is Sony

entertainment Corp. Sony Music was founded in 1929;There’s a number of business strands that Sony own. These are strands such as: Sony Computer Entertainment;

Sony Pictures Entertainment; Sony Music Entertainment and Sony/ATV Music Publishing.

http://www.sony.com

Page 3: Sony presentation2

Columbia Records

• Columbia records is a subsidiary to Sony Music Records. It signs a collection of well respected artists who sales millions of records each year. Columbia records doesn’t necessarily have a niche target audience as they sign artists who operates in different genres such as RnB, POP and Rap. This is evident from the contrast of artists such as Snoop Dogg, Beyonce, Calvin Harris, J. Cole, Pharrell Williams and 50 Cent. The wide range of artists signed, allow Columbia record to be a mainstream and versatile organisation as they receive a wider range of audiences listening to artists on their label.

Page 4: Sony presentation2

Beyonce

• Boyonce is a featured artist of Columbia records who is able to bring a wider appeal to label. Her star persona and her ‘Diva’ attitude enables both male and female audience to purchase and listen to her music. Beyonce is classified as an R&B artist allowing her sex appeal to be discovered globally across all audiences. However; doing music in the R&B genre, doesn’t prevent Beyonce from producing music in other genres of music. Having sold millions of records and albums, Its no doubt that fans of beyonce would not think twice about buying her music. Beyonce’s power to expand Columbia records appeal becomes more evident when she released her secret surprise album ‘Beyonce’in the year 2013. The record sold 617,000 copies in the U.S., and 828,773 copies worldwide in its first three days of availability, becoming the fastest-selling album in the history of the iTunes Store. This gave Columbia records a good appeal globally as she manages to attract both male and female audiences to purchase her music.

• This is a screenshot taken from https://en.wikipedia.org/wiki/The_Mrs._Carter_Show_World_Tour showing her tours dates aross ther world. The screenshot enables people to notice jus how much of an appeal she manages to bring to Columbia records. Perfoming 132 shows across the world enables fans the chance of seeing her perform the songs she produces. Being able to perfom in the U.S, Europe, Oceania, South America and North America proves to the audience that she brings a global appeal to Columbia Records.

Page 5: Sony presentation2

Pharrell Williams• Pharrell is also a featured artist to the record label Columbia. He is another

significant figure to the label which brings a wider appeal to the label. Pharrell operates his music in the hip hop genre. Evidence in the wider appeal he brings is the constant results of artists who wish to feature with him on songs. Artists such as Snoop Dogg; Asap Rocky; Jay Z; Robbin Thicke and Future. Being able to work with so many artists who do music in different genres to him, allow The public to see he is a well respected artist in the industry and is very versatile/flexible with making music in all parts. Synergizing with a number of artists, enable the label to gain a wider appeal as people who listen to different genres to pharrell will gain interst into Pharrells primary music who is signed to Columbia. Like beyonce, Pharrell sales millions of records on release such as his recent album ‘Girl’ which managed to sell 242,133 units. http://hiphopdx.com/news/id.28225/title.hip-hop-album-sales-week-ending-04062014

Page 6: Sony presentation2

Adele• Adele is recent feature to the Columbia records however, makes a huge wide appeal to the

Columbia record label. Adele’s genre type falls into the soul genre. Adele makes a significant appearance to the music industry as there is a argued point that she is the fastest spreading artist. Being a British artist, Adele proves her power to widen the appeal of Columbia records by having her album being the most sold album in the U.S. since her previous album ‘21’ in the year 2011. http://www.billboard.com/articles/columns/chart-beat/6813934/adele-25-billboard-200-biggest-selling-album-since-2011

• having sold the most albums in America allows the public know that Adele has a very global appeal to the industry and not a niche audience. A grand total of 8,008,000 units sold of her album places her above American artists such as Taylor Swift. http://www.billboard.com/articles/columns/chart-beat/6835248/adele-25-top-album-of-2015-in-us

• In addition to the global distribution of her album, Adele also succeeds in tours globally. Adele is able to take her shows across the boarder to perform her top hits to thousands of fans who enjoy her music. In and outside of Europe go to her shows which proves her power in widening the appeal of Columbia records. http://www.viagogo.co.uk/Concert-Tickets/Alternative-and-Indie/Adele-Tickets?AffiliateID=49&adposition=1t1&AdID=80416104775&PCID=PSGBGOOCONADELE4C5665E9F9-000080&MetroRegionID=&gclid=CPLEpJHAtssCFQkq0wodNewFsA

Page 7: Sony presentation2

Epic RecordsEpic Records is American record which is an another subsidiary Label under Sony. Epic Records have a balanced genre of artists signed to their label. The label contains artists from genres rap, rock, POP and RnB. Having a mixture of genres under the label allow Epic Records to make millions of sales worldwide.Featured artists:- Future- Rick Ross- Ciara- Travis Scott- Ozzy Osbourne- ABBA

Page 8: Sony presentation2

Drake• Drake is a featured artist to the Epic Records music label. He is a artist who definitely widens the

appeal for the label he is signed to. This is expanded by his number 1 singles and his frequent stage surprise showings. The genre Drake does music in is rap. Drakes gift to expand the appeal of the label is again demonstrated through his international appearances with English artists such as Skepta and Section Boyz, such as his recent appearance to the Brit Awards 2016. His manage to feature and chill with English artists allow his appeal to already expand the appeal of the label. In the year 2013 for his most recent album ‘Nothing Was The Same’ moved 535,000 units in the week ending 15th of February (pure album sales: comprising 495,000). An album that came without notice did significantly well as it projected the set to sell over 500,000 copies.

This is proof of his manage to widen the appeal of Epic Recordshttp

://www.billboard.com/articles/columns/chart-beat/6473126/billboard-200-drake-surprise-album-debuts-at-no-1-fifty-shades

Page 9: Sony presentation2

Mariah Carey

• Mariah Carey is an artist signed to the Epic Records music label. Her ability to widen the appeal of the label is demonstrated jus like all the the artist succeed. Mariah Carey is a successful global 80s singer who makes and has made grand public appearances to shows such as ‘Wild n Out’. Her present day appearances prove how respected people are of her music today and how she is still relevant to the music industry. Sales from her album are proven to the idea of her expanding the appeal of the record label. Although the biggest album she released ‘Music Box’ was released in 1993 which sold 26,000,000 worldwide (10,000,000 U.S), her recent albums still sell millions of records worldwide. The most recent album ‘Mariah Carey’ sold 9,000,000 records in the U.S but 13,500,00 Worldwide. This is the proof of the appeal that Mariah Carey is able to bring to the label. In attempt of further expanding the appeal, Mariah Carey was invited to perform at the Billboard Music Awards in 2015 and managed to make a few stag performances this year (2016).

• http://www.mariahjournal.com/infozone/charts/albums/worldwide/

Page 10: Sony presentation2

Michael Jackson

• Michael Jackson is an artist who is remembered and still featured to Epic records. Although he has past (died June 2009), Epic Records still promote his music today due to him being such a memorable and respected artist. Michael Jackson is an accomplished artist who made both inspirational and controversial music which allowed him to be the amazing figure he is today, from his dance moves still being acted out.

Page 11: Sony presentation2

RCA Records

RCA records is a subsidiary label to Sony. In comparison to other subsidiaries of Sony, RCA somewhat specializes in one specific genre (RnB) as their artists lay mainly in one category. However, although they mainly sign artists in RnB, they are still able to sell millions of singles and albums due to the artists widening the appeal.

Page 12: Sony presentation2

Chris Brown

Chris brown is a signed artist to RCA records. He Is a leading artist in the industry who widens the appeal of RCA and Sony. His career has been respected for his 11 year career allowing his audience to see us how respected of an artist he is. The proof of his power to widen the appeal was through his recent album ‘Royalty’ selling 184,000 units (162,000 in pure album sales) in the first week.https://en.wikipedia.org/wiki/Royalty_(Chris_Brown_album)

His extra push into increasing the appeal of the label is through his pictures posted on his Instagram page. Here he can post both videos and pictures where his fans can comment on his posts and communicate with him and his activities.

Page 13: Sony presentation2

Bryson Tiller• Bryson tiller is a former artist to RCA Records. His manage to

widen the appeal of the label is evident from the amount of streams his recent album received. A total number of 24,688,579 managed to let his album run #1 for three consecutive weeks.

http://djbooth.net/news/entry/2016-03-21-bryson-tiller-trapsoul-album-

hitTiller’s album reached #9 this week which is his highest position

since its September release. The first week of its release, Trapsoul managed to sell 35,361 albums equivalent units and was streamed over 21 million times.

http://hiphopdx.com/news/id.36981/title.hip-hop-album-sales-bryson-tiller-chris-brown-

future

Page 14: Sony presentation2

Zayn Malik

• Zayn is a recent signed artist to RCA Records. He is now established as a single artist. His ability to widen the appeal of the label is present through the 160,00 equivelant album units in the week ending march 31.

• 120,000 pure album sales.• http://www.billboard.com/articles/columns/c

hart-beat/7317815/zayn-no-1-debut-billboard-200-chart