søren lass, gdc/gc 2017

GDC / GC Preparation Workshop

Why attending GDC / GC ?

• Network

• Publishers / Investors / Distributors

• PR

• Suppliers / Agencies

• Knowledge / Conference

• Recruiting


Key Events 2017

January June December


Why going to GDC :

- Biggest Games Conference in the World

- Everybody goes there… and makes business

- US and Asian publishers / developers

- The place for developers to meet publishers

- GDC Events (GDC Play, GC, Indie Festival, Expos, Parties )

feb.27 –mar.03


feb.27 –mar.03

Doing Business at GDC


Hotels


You want to meet Publishers / Distributors.

You want to show your game to partners, press and the public.

You know the few companies you want to meet.


feb.27 –mar.03

feb.27 –mar.03

Your objectives is…

• a publishing deal for your game • an investor • your studio as a development partner • a local distribution deal (China, US..) • affiliation partners • a Steam distribution partner for your game • a marketing partner

…..match this with the objectives of possible partners!


Platform Holders


AAA Publishers


Specialist Publishers


Mobile Publishers


Media Groups


Contacting Publishers at GC / GDC

• The Meeting System (GC,GDC)

• Linked-in

• Network

• Agencies

• Phone Calls

Remember : Not all your options are at GC / GDC !


Game Connection - Timings

Meeting System Profile

Meeting System Reboot

January 26 February 27

GC Objectives

GC Invitations

Meeting System Opening

February 15

Pitch Material

Select Targets


Preparing your material

• Define your USP

• Make sure the USP is visible in all material that you are showing

• Video vs. Gameplay

• Quality – Quality – Quality

• Get some ideas about your business terms

• Practice your presentation before you go


Presentation Content

• Studio Background

• Game Overview

• Gameplay

• Artwork

• Features

• Scope

• Positioning / Audience / Market

• USPs

• KPIs (for free-2-play)

• Timeline / Budget


Live Demos / Videos

• Is your USP really present in the demo / video ? • Practice and test the demo before you go • Can you talk and demo at the same time ? • Find the right spot in the game to start a demo • Create save games to jump around in the demo Game Connection Recommendation : make a video of the demo and send a playable version of the game after the show.


During the Meeting… • Find out who you are talking to…(Position in the

company (QA-trainee or CEO ?)

• Get information about the other company

• Watch the clock (30 minutes at Game Connection)

• 5-10 minutes on the key game is fine …unless they want to see more.

• Check if they really want to play the game…

• Material -> no need for handouts



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