Souvenir Chullo (chew-yo) Karlye Enkler

Patrick Jones

Alex Touch

Peru

Land-1.28 million km²

Water-5,220 km²

Population:28.7 million

Climate: Tropical in the East and Desert in the West, Temperate to Frigid in the Andes

Official Languages: Spanish and Quechua

Currency: Nuevo Sol (PEN)

Flag

Flag

Red

White

Symbol: Peruvian Coat of Arms

Shield

Wreath

Vicuna: Lama-like animal of the Andes

Cinchona Tree

Cornucopia Spilling out Gold Coins: Represents Wealth and Prosperity

Officially adopted on February 25th 1825

Product: The Chullo

Knitted Hat with Earflaps

Earflaps can be tied under the chin for added warmth

Used in the Andean Mountain region since pre-Hispanic times

Made of wool to insulate heat

Alpaca

Llama

Our Chullo

Green Hat- The countries landscape

Brown brick around base of hat- Inca housing

Blue inside- Lake Titicaca

Inca trail around hat

Ear Flaps

Peru Flag

Outline of country with “Peru” in it

White top- Mountains of Peru

Braids green- Wreath as seen on crest

Our Chullo Design

Goals

Short term goal (one year): To make and sell 250,000 Chullos, with the approximate income of 4 million USD

Long term goal (five years): To expand company to other regions. To make and sell 5 million hats, making a total of 15 million USD

Target Market

Tourists of all ages

People who want to bring back a souvenir that has been part of the Peruvian culture since before the Hispanic influence of the area

People who want to bring back a little of everything they may have visited during their vacation

Pricing

Average income: 6,000 USD per year

Average price: American dollars cost is $20-30

Our price:25.50 USD

65.76 PEN

Product Distribution

Fly product to three airports

Truck route

From Lima to Nazca

Interstate 1 south for 6 hours

From Cusco to Machu Picchu

Interstate 3 to Interstate 28 B

Factory

City: Lima

Address: 434 San Rafael

Zip Code: Lima33

Area: 2,500ft²

Price: $260,000 USD

Production

Marketing

Flyers and posters

Museums

airports

Internet

Facebook http://www.facebook.com/pages/Chullo/388892027864700

Twitter

http://Twitter.com/moblie/chullo/market

o Instagram

Tumblr

Tv

Commercials

Sources www.jfestate.com/index.php?prop1country=per&prop1type=o

th&prop1money=USD&prop1habs=&prop1Txt=&Submit3=Search&idmenu=20&clie1name=&clie1email=&clie1namef=&clie1emailf=&prop1codigonum=20964&prop1id=1019&addprops=x

http://www.indexmundi.com/map/?t=0&v=113&r=sa&l=en

http://www.sacred-destinations.com/peru/peru-facts

http://www.go2peru.travel/top_ten.htm

http://en.wikipedia.org/wiki/Peru

http://travel.nationalgeographic.com/travel/countries/peru-guide/

http://en.wikipedia.org/wiki/Chullo

http://www.ivillage.co.uk/knit-a-chullo-hat-your-man/139613

http://www.alpacanation.com/alpaca-products/alpaca-products-retail-2.asp?level=category&name=Hat%3A+Chullo&cat=10210

http://www.cabelas.com/catalog/search.cmd?N=0&fsch=true&Ntk=AllProducts&Ntt=hats+peruvian&WT.srch=1&WT.tsrc=PPC&WT.mc_id=google|wom_Outerwear_Headwear|USA&WT.z_mc_id1=sJxBmbiqA&rid=20&pcrid=14423024716

www.villagehatshop.com/hats-from-peru.html