sponsorship proposal for sponsor of official...
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2015 Hong Kong Dragon Boat Carnival
2015 香港龍舟嘉年華
Sponsorship Proposal for Sponsor of
Official Hotel
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2015 Hong Kong Dragon Boat Carnival
Date 3 – 5 July 2015 (Friday to Sunday)
Venue East Tsim Sha Tsui
Time 9pm – 5pm
Components Hong Kong International Dragon Boat Races (IDBR)
BeerFest
Entertainment & Performances
Co-organisers
Hong Kong Tourism Board
Hong Kong China Dragon Boat Association
Hong Kong staged the first International Dragon Boat Races (IDBR) in
1976 and is widely recognized as the birthplace of modern
international dragon boat racing;
This sport originated in Hong Kong is now practiced in 75
countries/regions;
Featuring exciting dragon boat races in Victoria Harbour, a BeerFest
with live music and non-stop entertainment, Hong Kong Dragon Boat
Carnival is an annual signature sports cum cultural event, attracting
some 5,000 serious paddlers and 160,000 spectators from Hong Kong
and overseas.
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Global Recognition and Participation
Marketing communication strategy to build
awareness and city ambience;
Extensive coverage on major newspapers
and TV channels; and
Promotion to overseas visitors via the
overseas offices of Hong Kong Tourism
Board in 22 cities.
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Extensive Publicity
The Programmes
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The Programmes
Races BeerFest Entertainment
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2015 Hong Kong International Dragon Boat Races
Race Category
International Grand
Championships
International
Championships Local
Championships
International Open
International Women’s
International Mixed
International Open
International Women’s
International Mixed
International Paradragon
Breast Cancer Survivors
Open
Mixed
Women’s
Inter-Company
Junior U23
Banking Championship
Invitational Races President Shield and
Chairman Shield
Hong Kong Districts
Professional Bodies
Disciplinary Forces
Uniformed Youth Groups
Post-secondary Schools
President Shield
Chairman Shield
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A Highlight of 2015 Hong Kong International Dragon
Boat Races - Races for Breast Cancer Survivors
Since the first breast cancer survivors (BCS)
dragon boat team “Abreast in A Boat” was formed
in Canada back in 1996 as part of a programme to
study the impact of exercise on breast cancer
survivors, more and more breast cancer survivors
found themselves benefit from dragon boating, a
sport that provides strenuous upper body activity
in an aesthetically pleasing and socially
supportive environment;
Dragon boating is now practiced by an increasing
number of breast cancer survivors around the
world;
This year, in an effort to further promote the sport
as a means to enhance physical health and social
wellbeing, there will be races specially for the
breast cancer survivors alongside the different
categories of races
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BeerFest
A BeerFest will be held alongside throughout the carnival period at UC
Centenary Garden with
Non-stop music
Party fun activities
Beer booths
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Live Entertainment
To enhance the festive ambience during the carnival, there will be:
Roving performances along Tsim Sha Tsui Promenade & at UC Centenary Garden;
Sea entertainment at the racecourse, such as Fancy Dress Race.
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June 2015
Press conference
3 July 2015
Opening Ceremony
3 – 5 July 2015
Prize Presentation Ceremony
Media events
Invitation to Sponsorship
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Proposed Sponsorship Package
Proposed Sponsorship Package for Sponsor of
Official Hotel (大會指定酒店)
of 2015 Hong Kong Dragon Boat Carnival
Offer hotel accommodation for international dragon boat teams during 2 – 6 July
2015 (5 days/ 4 nights). Approximately al 120 – 150 twin rooms or 40 – 50 triple
rooms are required.
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Sponsorship Entitlements at a glance
Entitlements
Product /Service Exclusivity
Recognition and Marketing
Recognised as Official Hotel in all communication channels in connection with the event
Right to mention the sponsorship in corporate communications and advertising materials for related
themed promotions and on-site visibility
Right to produce and distribute its own promotional materials, souvenirs etc. at its own cost for promoting
its brand(s) and the Carnival to the event participants and spectators
Media, Print Material & On-line Promotion
Acknowledged as Official Hotel with logo on poster, event guide and souvenir programme
Acknowledged as Official Hotel with logo on the event website at www.DiscoverHongKong.com
One full-page, 4-colour advertisement on souvenir programme
Pre-event
Invitation to the press conference
Recognition of sponsorship at all pre-event initiatives
On-site Branding Opportunities
One promotional booth (3m x 3m) with standard furniture at the venue
Logo appearance on the stage backdrop
Two banner space (each of 3m x 0.7m) at the land venue
Logo on battle flags
Hospitality
Invitation to the opening ceremony
Invitation to the VIP enclosure at Tsim Sha Tsui Promenade
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Value to “Official Hotel” Sponsor of
2015 Hong Kong Dragon Boat Carnival
Reach out to hundreds of thousands of your existing and potential
clients from different segments participating in the event, such as
sports enthusiasts, professional groups, tertiary students, etc.;
Opportunities to promote your brands through a multitude of
communication channels of the event (PR, print, advertising, web,
event venue) to a large number of audience;
Leverage on this signature event of Hong Kong for media exposure
and corporate brand promotion;
Demonstrate the great support of your company to the development of
sport and culture;
A good occasion for corporate hospitality and relationship building.
Sponsorship Entitlements
- On-site Brand Exposure
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1 booth (3m x 3m with standard furniture) for on-site sales and promotions
at the carnival
Sponsorship Entitlements –
On-site Brand Exposure
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2 banner spaces (3mW x 0.7mH) along the race course
Sponsorship Entitlements –
On-site Brand Exposure
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Logo of on battle flags
Sponsorship Entitlements –
On-site Brand Exposure
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Logo on the prize presentation stage backdrop
Sponsorship Entitlements –
On-site Brand Exposure
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Logo of on the main entrance arch
Sponsorship Entitlements –
On-site Brand Exposure
Sponsorship Entitlements
- Pre-event Exposure
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The brand will be acknowledged as the “Official Hotel” (大會指定酒店) with
logo appearance on the event guide
Sponsorship Entitlements –
Acknowledgement on Event Collaterals
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The brand will be acknowledged as the “Official Hotel” (大會指定酒店) with
logo appearance on the souvenir programme
1 full-page, 4-colour advertisement on the souvenir programme
Sponsorship Entitlements –
Acknowledgement on Event Collaterals
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Logo on event poster
Sponsorship Entitlements –
Acknowledgement on Event Collaterals
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Logo on printed advertorials
Sponsorship Entitlements –
Acknowledgement on Event Collaterals
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Logo on the event website on DiscoverHongKong.com
Sponsorship Entitlements –
Acknowledgement on Event Website
Screen caps from DiscoverHongKong.com
Sponsorship Entitlements
- Hospitality
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Press Conference
Date: June 2015 (exact date/time/venue to
be confirmed)
1 representative of the sponsor will be
invited to attend and take group photo on
stage
Opening Ceremony
Date: 3 July 2015
Venue: Podium Garden, East Tsim Sha Tsui
1 representative of the sponsor will be
invited to attend and receive souvenir on
stage
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Sponsorship Entitlements –
Invitation to official ceremonies
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Invitation of 10 guests of the sponsor to the VIP area at Tsim Sha Tsui
Promenade
Sponsorship Entitlements –
Guest Hospitality
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Hong Kong Tourism Board
and
Hong Kong China Dragon Boat Association
would like to invite
Your Company
to be the Sponsor of
Official Hotel
for
2015 Hong Kong Dragon Boat Carnival
Invitation
THANK YOU a
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