sport, seo & social: le regole del marketing
TRANSCRIPT
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SPORT SEO & SOCIAL@alessandrapple
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CHI SONO@alessandrapple
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LE SOCIETÀ SPORTIVE SONO REALTA’ IMPRENDITORIALI
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INBOUND OR OUTBOUND MARKETING?
il peso delle partnership
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DEFINIAMO IL TARGET
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MARKETING PERSONAS
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MARKETING PERSONAS
➤ diamogli un nome
➤ dati demografici
➤ è digitale? cosa usa?
➤ quali contenuti preferisce?
➤ è disposto ad interagire?
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“Nello sport non potrà mai esistere un momento uguale all’altro
–Michael Schumacher
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CONTENUTI
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INBOUND MARKETING NEL SITO
➤ news
➤ reportage
➤ interviste
➤ rubriche
➤ classifiche
➤ anticipazioni
➤ fotografie
➤ video
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INBOUND MARKETING SOCIAL
➤ Facebook post
➤ Twitter playbyplay
➤ Periscope dirette
➤ Instagram foto
➤ Flickr archivio
➤ Youtube video
➤ Telegram newsletter
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ATTRARRE AUDIENCE PER ALIMENTARE LO SPIRITO
DI APPARTENENZA
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LA SEO CHE C’ENTRA?
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LE KEYWORDS
EVENTI E PARTNERS
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COME SI INSERISCONO?
➤ citare l’evento e i Team coinvolti
➤ associare uno sponsor per gruppo (se gestiamo un settore giovanile)
➤ associare sponsor ad eventi
➤ sponsor nel titolo e nel testo (sia nel corpo che nei risultati e nei tabellini dell’incontro)
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CONCLUDENDO
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DUE AUDIENCE DIFFERENTI
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IL TIFOSO CHE VIVE DI
EMOZIONIscrivete di emozioni!
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IL PARTNER CHE INVESTE
PER LA VISIBILITÀ
dategli visibilità!
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FOLLOW US ON #DIGITALKLIVE