Sport PRLecture: 1.26.15

University of CincinnatiBy Jackie Reau

Reds Caravan

Public Relations

Effectively using communications to influence behavior.

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Introducing FC Cincinnati

Groups Project Teams#1: Campbell, Dias, Gantz, Journey#2: Langen, Liebert, Linton, Merriss#3: Thiemann, Thomas, Neely, #4: Wambaugh, Wittmer, Wood

Groups Project Assignments#1: Community Introduction of Coach Harkes#2: Charity Event for the Team to support the American Heart Association#3: Campaign to reach UC students to buy season tickets#4: Campaign to reach local youth soccer teams to buy single game tickets

Groups Project Expectations*Full team participation*A PR Plan using the Planning Outline discussed in class*Working knowledge of Campaign and Elements *A minimum of three tactics*Creativity*Written report, verbal presentation with PowerPoint

Press Release AssignmentDue in Class: February 2

Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: February 10 before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

In-Class Press Release Assignment

*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions

*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee

Current Event Quizzes