sports pr, lecture 4
TRANSCRIPT
Sport Public RelationsLecture: 10.2.12
University of CincinnatiBy Jackie Reau
Draft your personal bio in three paragraphs
*Professional experience*Education
*Career aspiration
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote
http://vimeo.com/3390739
Media Relations & Sport
*Influence of media on sports fans: who really cares? -Newspaper-TV (local, cable)-Radio -Internet-Social media
Media Relations & Sport
*Build the front page of a sports section for tomorrow’s edition**Five stories, visual appeal, sell copies
1) Cincinnati Enquirer2) Boston Globe3) Indianapolis Star4) Cleveland Plain Dealer5) Columbus Dispatch6) USA Today 7) Washington Post8) New York Times9) Miami Herald10) Louisville Courier-Journal
Oskar Blues Pitch
Class Discussion
Next Class: 10/8
Speed Writing Night *Sharpen your pencils