sprzedawaj wiecej sprzedawaj mądrze z salesforce sales cloud
TRANSCRIPT
Sprzedawaj więcej, sprzedawaj mądrze –Sales Cloud Lightning
Krzysztof AugustynowiczSenior Account [email protected]
Forward Looking Statement
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
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Agenda
1. Co to jest Sales Cloud?
2. Rozmowa z Tomaszem Bączkiem – Dyrektorem Zarządzającym Jean Louis David Polska
3. Demo Sales Cloud – Paweł Sobczak - Prezes Cloudity
4. Pardot – jak generować lejek sprzedażowy - Tamta Gamezardashvili – Pardot Account Executive
Stań się firmą nastawioną na klienta
Connect to your customers in a whole new way
Run your business from your phone
Build 1-to-1 customer journeys
Get smarter about your customers
Powered by Lightning
Wyzwania sprzedawców Manualne procesy
sprzedażowe
Ręczna obsługa informacji przedsprzedażowych
Manualny proces zarządzania lejkiem sprzedaży
Brak narzędzi do zarządzania istniejacymi klientami
Wolny proces sprzedaży
Brak efektywnej komunikacji wewnątrz firmy
Marnowanie czasu na zarządzanie komunikacją mailową, akceptacjami ofert, szukanie informacji
Brak wglądu w aktywności sprzedażowe, brak coachingu opartego na realnych danych
Brak dostępu do danych w czasie rzeczywistym ZERO MOBILNOŚCI
Brak dostępu do informacji kiedy jej potrzebujemy
Brak mobilnego dostępu do niezbędnych aplikacji
Zarządzanie informacjami w niemobilnym CRM jest niemożliwe
Sprzedawaj jak chcesz
Nr 1 CRM na świecie
Sprzedawaj mądrzej
Sprzedawaj szybciej
Zarządzaj całym procesem sprzedażowym
Lider w obszarze CRM
150,000+ Companies
Across Every Market
Winner – Enterprise Suite CRM 2014
Winner – CRM Excellence AwardWinner – Business Choice for
CRMMagic Quadrant Leader
Forrester Wave Leader
#1 SFA Market Share
Highest ROI
Market Leadership Product Leadership Customer Success
Lider w Kwadracie Gartnera w obszarze automatyzacji sprzedaży
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Magic Quadrant for Sales Force Automation
July 2015Analyst(s): Rob DeSisto, Tad Travis
9 Lat z rzędu
Sales Cloud
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
+ 37%
Skuteczność Sprzedaży + 43%
Konwersja Leadów
+ 44%
Efektywność Sprzedawców
+ 48%
Dokładność prognoz
sprzedaży
Wzrost przychodu
+ 37%
The Salesforce AdvantageKompletny CRM na Platformie
Salesforce Lightning
Multitenant cloudInnowacja
Skalowalna metadata platform Szybka kastomizacja
Najbardziej zaufana chumara na świecieBezpieczeństwo | Dostępność | Wydajność
Summer ‘16Winter ‘1
6
Spr
ing
‘16
Sales Cloud w każdym kroku w procesie sprzedaży
Lead Management Opportunity and Account Management
MeasuringSuccess
The Sales Journey
Poleci Salesforce innym
88%
Klienci Salesforce są naszymi fanami
Będzie kontynuowało używanie Salesforce w
przyszłości
93%
Source: Salesforce Global Customer Relationship Surveys conducted biannually, by an independent third-party, Confirmit Inc., on several thousand customers randomly selected.
Landing Pages and FormsCapture Better Data about Your Leads
Capture leads with targeted messages Custom, branded landing pages Multivariate testing
Reduce Friction (and bounces) Progressive profiling
Get the data you want Easy-to-create forms
Score lead based on prospect interest
Automated lead scoring
Grade lead based on prospect fit
Automated lead grading
Segment lead on any criteria Demographics, engagement, or survey
responses (SurveyMonkey integration)
Pass qualified leads to Sales
Automated lead Assignment
Pass Only Sales-Ready Leads to SalesLead Qualification 80% of Sales Leads are mishandled by
Sales. -Forrester Research
Create great emails – no HTML required WYSIWYG editor Pre-built templates
Know what works before hitting send A/B and multivariate testing Email client/device rendering testing
Send it your way Email client, Salesforce, Pardot, mobile Sales or Marketing-initiated
Monitor, measure, improve
Link and activity tracking
Email MarketingDrive More Top of Funnel Leads
78% of leads go to the company that responds first. -Source Harvard
Nurture Leads to Sales-Ready State
Sales Drip Campaign
Stay top-of-mind throughout long sales cycle
Educational drip campaign
Re-engage cold leads
Re-engagement drip campaign
Keep Sales in the loop
Real-time alerts of prospect engagement
Adaptive Drip Nurture CampaignsConvert More Leads to Customers
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. -Forrester Research
Closed-Loop ROI Reporting
Prove the bottom-line impact of marketing
Revenue attribution reporting
Track campaign influence on revenue
Campaign reporting
Monitor the health of your funnel
Lifecycle reporting
Measure the Impact of Marketing