start small get big night partendo da brescia
TRANSCRIPT
![Page 1: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/1.jpg)
Start SmallGet Big Night…partendo da Brescia #startsmallgetbignight
~/nurture-venturecervelli italiani in risonanza
![Page 2: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/2.jpg)
MI PRESENTOIn Internet dal 1991.
Meritocrazia.Aziende in Italia.
Viaggio in Silicon Valley dal 2007.Un sogno: 16.04.2013 parto per San Francisco.
![Page 3: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/3.jpg)
POLL!
![Page 4: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/4.jpg)
Software engineer?Designer?
Freelancer?Entrepreneur?
POLL: CONTIAMOCI
![Page 5: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/5.jpg)
HO UNA CONVINZIONE:LA CRISI E’ UTILE
![Page 6: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/6.jpg)
Chi sa fare e chi non sa fare.
Il momento migliore in cui le aziende giovani possono diventare cio’ che vogliono essere.
EVIDENZIA
![Page 7: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/7.jpg)
Si diceva 2018, ma sembra sara’ piu’ lunga!?
Le consulting e agenzie “balsonate”, lasciano il passo a realta’ piu piccole di talento.
SIAMO FORTUNATI …DA NOI DURANO PARECCHIO :)
![Page 8: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/8.jpg)
Perche’ creano artefatti digitali:
utili/inutilibelli/brutti
funzionano/non funzionano
PERCHE’ AMO LAVORARE CON DESIGNER & SW ENGINEER
![Page 9: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/9.jpg)
E’ UNA CULTURABASATA SUL TALENTO
![Page 10: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/10.jpg)
TALENTO + CRISI = OPPORTUNITA’
Le crisi di mercato sono il momento giusto per crescere e sviluppare nostra piccola azienda di talento
![Page 11: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/11.jpg)
GROW OR FAIL?
Devo per forza diventare un’azienda di grandi dimensione per rimanere sul mercato?
![Page 12: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/12.jpg)
NO. MI SERVE
# Unicita’# Puntare ad essere il migliore in… # Massa critica minima per superare la
sindrome del cash-flow-positive
![Page 13: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/13.jpg)
POLL: HEADCOUNT?
# fino a 5 persone# tra 6 e 10# > di 10
![Page 14: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/14.jpg)
AZIENDA DISERVIZI != PRODOTTO
![Page 15: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/15.jpg)
L’IMPORTANZA DELLA SCALABILITA’
![Page 16: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/16.jpg)
I SERVIZIScalano linearmente alle teste (*).
Ricavi
Costi(per lo piu’ del personale)
Tempo
Euro
(*) Servono tante teste
![Page 17: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/17.jpg)
I PRODOTTII prodotti scalano molto piu’ che lineamente.
Ricavi
Costi(personale+customer support)
Tempo
Euro
![Page 18: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/18.jpg)
PRODOTTI BUONI E …
No assistenza in loco.No figure commerciali.No customizzazioni per ogni cliente.
=> Vendita online (SaaS)
![Page 19: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/19.jpg)
BALSAMIQ
![Page 20: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/20.jpg)
STORIA
Nata nel 2008 da Giacomo (Peldi) Guilizzoni.Prima: US (Macromedia, Adobe).Con uffici a Bologna e SF.Team dev+design in Italia.Marketing/Business dev US.
![Page 21: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/21.jpg)
2013:~ €4.5 ML DI FATTURATO
16 PERSONENO INVESTITORI
ORGANIC GROWTH
![Page 22: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/22.jpg)
ORGANIC GROWTHVS
INORGANIC GROWTH
![Page 23: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/23.jpg)
POLL: QUALI OBIETTIVI COME AZIENDA?
“VOGLIAMO DIVENTARE…”
![Page 24: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/24.jpg)
PRODOTTI => $$$
ECCO PERCHE’ NASCONO STARTUP COME FUNGHI
![Page 25: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/25.jpg)
STARTUP = PRODOTTO
Crescono velocemente.Hanno capitale di rischio.Modello adottato da Silicon Valley.
In rari casi un servizio (Es. Advsor).
![Page 26: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/26.jpg)
Assioma: $$$ In = $$$$$$$$$$$$$$$$ Out
STARTUP FUNDED
![Page 27: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/27.jpg)
“una startup e’ caratterizzata dalla crescita veloce (10% a settimana)” - PG
Parliamo di metriche, non fatturato.
COME IDENTIFICO UNA STARTUP?
![Page 28: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/28.jpg)
QUESTO MODELLO FUNZIONA IN ITALIA?
![Page 29: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/29.jpg)
POCOE NON SOLO IN ITALIA!
PERCHE’?
![Page 30: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/30.jpg)
# I soldi da VC sono ancora pochi# A fronte di una crescita delle metriche non
abbiamo nessuno in grado di sostenerla# E soprattuto nessuno che si acquisti l’
azienda al momento giusto. No M&A.
DA NOI
![Page 31: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/31.jpg)
LA TEORIA DEL MANUALE DELLE ISTRUZIONI
La mia impressione e’ che si cerchi di far funzionare una macchina del caffe’, leggendo le istruzioni di un modello diverso.
![Page 32: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/32.jpg)
A VOLTE RIUSCIAMO ANCHE A FARE DEL CAFFE’ !!!
![Page 33: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/33.jpg)
QUALE E’ IL MODELLO CHE FUNZIONA DA NOI?
COME CREARE AZIENDE CHE SCALINO?
![Page 34: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/34.jpg)
POLL: STARTUP->VC->EXIT?
Quanti di voi hanno fatto la loro azienda per venderla al momento giusto?
![Page 35: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/35.jpg)
MAKE SOMETHING THAT LAST
Quando creiamo una nuova azienda raramente la motivazione e’ il denaro.
Vogliamo costruire qualcosa di cui essere fieri e che ci consenta di fare la vita che abbiamo sempre sognato.
![Page 36: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/36.jpg)
QUALITA’
![Page 37: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/37.jpg)
P.S.
Un giorno parleremo anche del perche’ le aziende vanno vendute :)
![Page 38: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/38.jpg)
IL MODELLO ITALIANO
Le startup in Italia sono prima di tutto aziende - qualcuno le chiama ditte(*) - e vanno fatte pensando ai conti da pagare.
(*) “Come va la tua ditta?”
![Page 39: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/39.jpg)
SERVIZI (PRIMA),PRODOTTO (POI)
![Page 40: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/40.jpg)
MA FORSE NON E’ UN MALE
![Page 41: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/41.jpg)
RISULTATO
# Rampa piu’ lenta
![Page 42: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/42.jpg)
# Aziende piu’ solide
![Page 43: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/43.jpg)
# Meno interesse di VC in early stage
Ma forse dopo tanta strada da soli non avremo piu’ bisogno di un investitore :)
![Page 44: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/44.jpg)
SELF-FUNDED
No venture -> Reivestimento dei margini.
S P S P S Ptime
![Page 45: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/45.jpg)
1. imprenditore +2. team molto coinvolto +3. hard work4. GoTo (3)
RICETTA E’ LA STESSA
![Page 46: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/46.jpg)
IL LAVORO DURO NON BASTA
Laser focusIntensely paying attention to a single object, concept, person, or activity to the exclusion of everything else.- Urban Dictionary
![Page 47: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/47.jpg)
VIVERE IN ITALIA … DISTRAE :)
![Page 48: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/48.jpg)
LA CULTURA CALIFORNIANA HA MOLTE MENO VIE DI FUGA…
LA GIORNATA TIPO!
![Page 49: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/49.jpg)
!= STRUTTURA MENTALE
![Page 50: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/50.jpg)
+ INTENSITA’ (IN MEDIA)
ECCO PERCHE’
![Page 51: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/51.jpg)
“If you start a startup, it will take over your life to a degree you cannot imagine. And if your startup succeeds, it will take over your life for a long time: for several years at the very least, maybe for a decade, maybe for the rest of your working life”
- Paul Graham, YCombinator
![Page 52: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/52.jpg)
UN TEAM, FLAZIO
![Page 53: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/53.jpg)
![Page 55: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/55.jpg)
SITI WEB
Conosco Elisa e Flavio nel 2012 quando mi contattano per un consiglio.Sono una web agency siciliana alla ricerca di funding.Hanno un prodotto per fare web site in pochi minuti/ore.
![Page 56: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/56.jpg)
UN PO’ DI STORIA
Web agency nata nel 1996.Fanno siti.Nel 2011 lanciano una piattaforma Squarespace-like per rendere il web alla portata di tutte le aziende italiane.
![Page 57: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/57.jpg)
FUNDING
Gli serve un minimo di capitale da investire sul prodotto.Capiscono che le banche chiedono tassi dell’11% e vogliono “garanzie”.Nel 2012 raccolgono 400k Euro da un fondo.
![Page 58: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/58.jpg)
OGGI12 persone.121.000 siti attivi.Zero commerciali!Vendita online + accordi con web agency.90% del loro mercato in Italia. Pronti ad espandere.
![Page 59: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/59.jpg)
OGGI12 persone.121.000 siti attivi.Zero commerciali!Vendita online + accordi con web agency.90% del loro mercato in Italia. Pronti ad espandere.
![Page 60: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/60.jpg)
Site builder automatizzato.Freemium senza limiti di tempo.Premium: dominio, posta, analytics, ...€ 9 al mese per utente Premium.
MODELLO DI BUSINESS
![Page 61: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/61.jpg)
UN SOLISTA , NICK WALTER
![Page 62: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/62.jpg)
# 2008 he was in Japan (no smartphone).# Tornato, suo padre gli regala un iPhone.# Tim Ferriss ("The 4-Hour Workweek").# Corso?# June 2nd, Apple annuncia Swift.
![Page 63: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/63.jpg)
GAINING MOMENTUM# 4 gg dopo -> 50 filmati su
Udemy.# $45,000 in un mese, poi pochi
K al mese.# Il corso #2 a settembre: $66k
in un mese.
![Page 64: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/64.jpg)
TOOLS
![Page 65: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/65.jpg)
I TOOL DEVONOSEMPLIFICARCI LA VITA
![Page 66: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/66.jpg)
POOL: QUALI STRUMENTI?
# Economics sotto controllo?# Team collaboration?# Contabilita’ (online)?
![Page 67: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/67.jpg)
Quali strumenti
Due elementi:# Pochi, il meno possibile# Devono rendere voi e il vostro team felice
di usarli
![Page 68: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/68.jpg)
RIUSCITE AD AVERE LA VOSTRA AZIENDA SOTTO CONTROLLO CON UN SOLO FOGLIO EXCEL?
![Page 69: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/69.jpg)
TUTTO ONLINE =
IL GAP TRA SILICON VALLEY E RESTO DEL MONDO
QUALCHE ESEMPIO?
![Page 70: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/70.jpg)
MA NON E’ UN MALE, FORSE E UN’OPPORTUNITA’
![Page 71: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/71.jpg)
UN SOLO PUNTO FERMO
“MAKE SOMETHINGTHAT PEOPLE WANT”
…ITALIA -> “NEED”
![Page 72: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/72.jpg)
ITALIA, PAESE DI ARTIGIANI
Siamo cosi’ anche nel settore del design e del software.Siamo bravissimi a fare piccole realta’ di alto profilo.Partiamo dalle competenze che ci sono e impariamo come scalare.
![Page 73: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/73.jpg)
BOTTEGHE?
Forse non saremo mai Instagram, ma le nostre botteghe possono tutte fatturare qualche ML di Euro e...
![Page 74: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/74.jpg)
… un fatturato di 2-3 ML con 10-15 persone e’ un obiettivo raggiungibile nel tempo e ROCK SOLID perche’ avremo clienti in tutto il mondo.
![Page 75: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/75.jpg)
Per produrre lo stesso risultato un’azienda di servizi avrebbe bisogno di di almeno 40-45 persone!
Complesso da gestire e siamo molto meno liberi :(
![Page 76: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/76.jpg)
SLACK
![Page 78: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/78.jpg)
MA COME NASCE?
![Page 79: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/79.jpg)
# Stewart Butterfield e’ il fondatore di Flickr“(he) never even intended to make the damn thing”
# Game Neverending# Financial failure :(# Flickr (sold to Yahoo in 2004)# Back to neverending game (Glitch)# The game failed. Again. Then (again!)# Nasce Slack (2009 primo Seed)
… come side project di Glitch (by accident)
![Page 80: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/80.jpg)
SLACK
![Page 81: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/81.jpg)
SIDE PROJECT
![Page 82: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/82.jpg)
POOL: SIDE PRJS
Quanti hanno provato a creare un prodotto come side project?
![Page 83: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/83.jpg)
1. Sam Reghenzi - Malak.io 2. Luca Bertaiola - tornei sportivi + WP3. Emanuele DelBono - Gruppando4. Gianni Bortolo Bossini - ristoranti5. Gabri Bradipo - RipLIve6. Luca Lamera - CookLove (cunina italiana)7. Claudio Gandelli - TAAC, Paytoshi, Swarm8. Michele Bertoli - PomodoroWeb, Golfmaps, Koooala
![Page 84: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/84.jpg)
COME VANNO?
![Page 85: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/85.jpg)
AdEspresso
![Page 86: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/86.jpg)
![Page 87: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/87.jpg)
“AdEspresso è lo spinoff di una web agency milanese, Creative Web, ed è un’attività nata per un’esigenza interna e da un’intuizione – spiega Massimo Chieruzzi, che ha fondato l’agenzia all’età di vent’anni – All’interno dell’agenzia stavamo gestendo diverse campagne pubblicitarie online su Facebook e avevamo il desiderio di fare delle ottimizzazioni più avanzate”
![Page 88: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/88.jpg)
HO QUALCHE IDEAPER IL FUTURO
SIDE PROJECTS BOOTCAMP.COME APRIRE A SAN FRANCISCO & PERCHE’.
![Page 90: Start Small Get Big Night partendo da Brescia](https://reader034.vdocuments.pub/reader034/viewer/2022052602/55a06b421a28ab6f388b4806/html5/thumbnails/90.jpg)
Q&A