startup glossary - must have startup vocabulary
DESCRIPTION
Dieser Workshop gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.TRANSCRIPT
STARTUP GLOSSARY BEGRIFFE UND METHODEN AUS DER STARTUP-WELT
Exec I/O | Düsseldorf | 02.12.2013
Daniel Bartel Benjamin Bestmann
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About !
+ UNSER NETZWERK
Ein Zusammenschluss aus Unternehmern und Innovatoren
DANIEL BARTEL Business Innovation Evangelist
BENJAMIN BESTMANN Business Innovator & Founder
DR. WINFRIED RICHTER Entrepreneur, davor Corporate-Executive
ADRIAN THOMA Serial Entrepreneur
• BOB DORF (The Startup Owners Manual) • ASH MAURYA (Running Lean Series, Spark 59) • ROB FITZPATRICK (The Mom Test)
• SAL VIRANI (Leancamp) • uvm
• STEVE BLANK (4 Steps to Epiphany) • ALEXANDER OSTERWALDER (Business Model Generation) • YVES PIGNEUR & ALAN SMITH (Business Model Generation)
• PROF. DR. GUNTER DUECK (ehem. CTO IBM)
PROF. DR. NILS HÖGSDAL Wissenschaftlicher Begleiter
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What is a Startup?
„A human institution designed to create a new product
or service under conditions of extreme uncertainty.”
- Eric Ries
„A startup is a temporary organization in search for a
scalable, repeatable, profitable business model.“
- Steve Blank
Some Definitions
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Startups = Experiments
Problem (Market) = unknown
Solution (Product) = unknown
http://wallpaperscraft.com/image/pier_lake_descent_uncertainty_fog_60618_1920x1285.jpg
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Innovation Spectrum Sustaining vs. Disruptive Innovation
The Lean Entrepreneur, http://www.slideshare.net/slideshow/embed_code/16699289
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Search vs. Execute „Startups are not just smaller versions of big companies“
Source: h*p://steveblank.files.wordpress.com/2010/01/business-model1.jpg
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One method to rule them all?
MBA = ADMINISTRATION (perfect for running a company, but not for “designing”)
No! Startups need their own management tools
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Efficiency vs. Effectivity Are you advancing a plan or are you making progress?
http://impossibleobjects.com/catalogue/cleaning-sneakers.html
90% OF ALL STARTUPS FAIL
http://www.wnd.com/2012/02/bolton-u-s-running-up-the-white-flag-to-taliban/
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According to Ash Maurya …
66% drastically change their original plans
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Don‘t build products nobody wants
“ Startups don’t fail because
they lack a product; they fail
because they lack customers
and a profitable business
model ”
Why startups fail
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Innovation Value Chain
BASIC RESEARCH
APPLIED RESEARCH
PRE DEVELOPMENT DEVELOPMENT PRE
PRODUCTION PRODUCTION
Theory Proof of Concept
Prototype 1st Model 1st Batch
DESIGN THINKING
LEAN STARTUP
BUSINESS MODEL GENERATION
Empathize & Define Ideate Prototype & Test
Customer Discovery Customer Validation & Creation Company Building
Value Proposition Design Business Model Canvas
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The four stages of a Startup
Problem/Solu1on-‐Fit
Product/Market-‐Fit
Search Execution
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The four stages of a Startup
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The Problem of existing companies:
Past
Eddies Obeng's the world after midnight rate of lerning pace of change around us
Future
Our Learning Curve
Speed of Change
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Alexander Osterwalder says:
“Every Business Model has an Expiry-Date!”
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Lean Startup
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Lean?
In context of startups/innovation:
“Every activity that helps to learn about what
creates value for potential customers.”
Maximize Customer Value while minimizing waste.
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Lean Startup
Define Hypotheses
Make assumptions about your business.
Build & Run Experiments Test your assumptions empirically.
Learn from the Results Pivot (change strategy) or Persevere.
A scientific approach to manage Disruptive Innovation
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Build-Measure-Learn Scientific Feedback Loop
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Define Hypotheses
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Finding a Business Model The Business Model Canvas (Alexander Osterwalder)
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“Business Model Stack”
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Test Assumptions
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Get out of the Building „There are no facts inside“ (Steve Blank)
http://www.giantbomb.com/emergency-exit/3055-4475/
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Systematically Test your Model
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Minimum Viable Product (MVP)
Examples:
• Landing Pages • Videos / Sketches • Screenshots • Paper Prototypes • Mockups & Wireframes • KickStarter
The minimum feature set that enables learning
http://leanheroes.com/what-is-a-minimum-viable-product-mvp/
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Pretotyping (Concierge Service)
h*p://www.openideo.com/open/web-‐start-‐up/inspira1on/pretotype-‐building-‐the-‐right-‐it-‐vs.-‐building-‐it-‐right/
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Pretotyping (Concierge Service)
h*p://www.openideo.com/open/web-‐start-‐up/inspira1on/pretotype-‐building-‐the-‐right-‐it-‐vs.-‐building-‐it-‐right/
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Make it count
Example: AARRR Framework by Dave McClure
Innovation Accounting & Metrics
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Design Thinking
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POV
h*p://humani1eslab.stanford.edu/Bootcamp/Home
Non-linear Process
Problem Solution
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“64% of features and functions are rarely or never used.”
*Source: Standish Group.
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empathize define
ideate prototype
test
© HPI / D-School und andere
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Huge OutCOME!
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Digg for needs, wishes & insights
Fragen? Fragen.
DANIEL BARTEL mail: [email protected] twitter: @danbar87 web: ifbi.eu
BENJAMIN BESTMANN mail: [email protected] mobil: @BenBestmann web: ifbi.eu
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3 Mayor Risks
1. Product Risk: Getting the product right
2. Customer Risk: Building a path to customers
3. Market Risk: Building a viable business
è TEST THEM ALL!!!
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prototype: fail early and often
h*p://www.pdfpedia.com/download/12464/lecture-‐9-‐prototyping-‐pdf.html
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Traditional Development