stb與數位電視新攻略

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前言 台灣 STB 廠商遠昇科技掌握義大利數位電視發展規劃時程,先 與節目供應商及電視系統營運商合作,設計生產具有互動功能 DVB-T STB,在義大利數位電視互動服務正式開播時,與當 地家電品牌合作,經由零售通路銷售 STB,迄今 ADB 在義出貨 規模達 50 萬台。此外,韓國三星電子與中國大陸電視大廠 TCL 為進軍數位有線電視市場,則分別推出內建美國配備有線電視 實驗室(CableLabs)之互動中介軟體 OCAP 與歐規 DVB-C 共通介面之電視機,讓消費者無需購買 STB,即可接收數位電 視訊號。 本文將由 ADB 、三星與 TCL 等廠商的發展方向,探討數位廣播 時代的來臨,各廠商如何以新模式進軍龐大的客廳商機。 吳志成 Display 特洛伊木馬又一章-STB 與數位 電視廠商的新攻略模式 Document Code: CDOC20041116001 Publication Date: November 2004 Check out MIC on the Internet! http://mic.iii.org.tw/intelligence Advisory & Intelligence Service Program

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  • 1. Advisory & Intelligence Service Program Display - STB STB DVB-TSTB STBADB 50 TCL CableLabsOCAP DVB-CSTB ADB TCL Document Code: CDOC20041116001Publication Date: November 2004 Check out MIC on the Internet!http://mic.iii.org.tw/intelligence

2. - STB __________________________________________________1 2006 Television-Government, T-Government 2004 76% 80 RAI MediasetLa7 Ugo Bordoni 2004 1DGTVi 2004 9DGTVi D-Book 1.0 STB API STB DVB STB DVB Multimedia Home Platform MHP2004 Market Intelligence Center November 2004CDOC20041116001 3. 2 _______________________________________________________ Advisory & Intelligence Service Program - Display STB Integrated Digital TV iDTV generic interfaceSTB STB 2004 2 STB150200 300STB49~149 DGTVi49 75 85 440STB STBSTBMiddlewareConditional Access CASTB STBCommon Interface CICA Smart card STBNovember 2004 2004 Market Intelligence CenterCDOC20041116001 4. - STB __________________________________________________ 3 STB STB ADB ADB Zielona GoraMHP ADB 2002 RAI, MediasetSTB ADB DGTVi STB DVB-T STB STB T-GovernmentADBOsmosysDVB-MHP1.0x i-CAN 2000TSTB ADBMHPMHPSTB CAADB ADB MIC 2004 112004 Market Intelligence Center November 2004CDOC20041116001 5. 4 _______________________________________________________ Advisory & Intelligence Service Program - Display 2004 10 Cable Television LaboratoriesCableLabs OpenCable ApplicationPlatformOCAP STB STBVideo on Demand, VODPay per ViewPPVIntegratedProgram Guide IPGCableLabs STB OpenCableOCAP OpenCableOCAP DVB-MHP OCAPOCAP CableCardOpenCable TCL Trident HDTVCRT TV DVB-CCommonInterface CI Smart Card STB STB STB November 2004 2004 Market Intelligence CenterCDOC20041116001 6. - STB __________________________________________________ 5STB STB STB STBDVB-T STB STB STB CA MHP MHPDTV STB STB STB STB STB STB MIC 2004 112004 Market Intelligence Center November 2004CDOC20041116001 7. 6 _______________________________________________________ Advisory & Intelligence Service Program - DisplayMIC 10 November 2004 2004 Market Intelligence CenterCDOC20041116001 8. - STB __________________________________________________ 7 SemiconductorKey partsBuilt-in DTV ReceiverH/W DesignEmbedded System Middleware DevelopingMHP-App. DevelopingCondition AccessManufacturingChannelBrandingDTV ServiceSTB ADB Design-Win ICSTBDTVADBMIC 2004 11STB ADB 2004 Market Intelligence CenterNovember 2004CDOC20041116001 9. 8 _______________________________________________________ Advisory & Intelligence Service Program - Display MIC 106 21619 +886-2-2735-6070 +886-2-2732-1353 http // mic.iii.org.tw +886-2-2378-2306 +886-2-2732-8943E-mail [email protected] http://mic.iii.org.tw/intelligenceMIC MIC