stefano portu consigliere iab scenario mobile...2016/01/01 · scenario mobile carlo noseda...
TRANSCRIPT
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Scenario Mobile
Carlo Noseda Presidente iab
Consigliere iabStefano Portu
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Building Blocks
2
Frame
Globale
Numeri
Italia
Contenuti
& Servizi
Formati &
Strumenti
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Mobile Global Scenario:
gli ultimi 12 mesi
3
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Crescita Utenti Internet 2013: +9%
4
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Mobile Usage YoY: raddoppiato
5
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Mobile Advertising YoY: +47%
6
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Mobile Boom: dove siamo
nell’onda?
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Penetrazione Smartphone: il trend
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Penetrazione Tablet: il trend
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Diffusione Device: il trend
10
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Mobile Switch:
cosa porta di nuovo
per l’advertising?
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La semplificazione della UX apre al
target Mass Market
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La comunicazione è sempre
geolocalizzata
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Le 24 ore della giornata diventano
tutte spazio media
14
Fino a150accessi / giorno
Fonte: TomiAhonen Almanac 2013
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Semplicità + Accesso H24 trasformano
abitudini offline in spazi media mobile
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È già most viewed screen?
16
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L’opportunità: il mismatch “Time vs $”
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Building Blocks & Agenda
18
Frame
globale
Numeri
Italia
Contenuti
& Servizi
Formati &
Strumenti
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Buon lavoro!