1. Ask qualifying questions

2. Determine tire choice

3. Give info on choice

4. Share general tire knowledge

5. Conclude sale

Steps to Selling a Tire

regardless of brand

Step 1 - Qualifying Questions

• Type of riding?

• Model of bike?

• Performance desired?

• Mileage expectations?

• Level of experience?

2. Determine tire choice

• Tire size?

• Radial or bias?

• Speed/load rating of tires?

• Sport, Sport-tour, Cruise,

Tour, Adventure Touring?

• Budget?

Avon Bridgestone Dunlop Metzeler Michelin

Sport

tour

Radial

Spirit

ST

Battlax T30

EVO

Roadsmart

III

Roadtec

01

Road 5

Hi-Perf

Radial

3D

Ultra

Battlax S21 Sportmax

Q3

Sportec

M5/M7-RR

Pilot

Power

Pure 2CT

Tour

Cruise Cobra

H50, Exedra,

G850/700/Max

Elite 4 ME888 Commander

Scorcher

Street

bias

Roadrider BT45, S11 D404 Lasertec Pilot Activ

Street

Custom Cobra Elite 3 ME888 Commander

II

ADV

Sport

TrailRider

TrekRider

TW/Battlewing

ED 03/04

Trailsma

rt

Enduro 3

Tourance

Next

Anakee 3

Cross Reference Chart

3. Inform your customer

• Explain special features

• Road Hazard Warranty

• Model specific F&B

• Special offers

• Premium tire

4. Share Tire Knowledge

• Tire care

• Common tire problems

• When to replace

• Tire pressure

When tire is down to

wear bar it is at the

minimum legal limit

Examples of Tire Pressure Guidelines

Sport

Front Solo 2 up light 2 up heavy

120/70R17 34-36 36-38 36-38

Rear

180/55R17 34-36 36-38 38-42

Touring with reinforced construction

Front Solo 2 up light 2 up heavy

MT90B16 38-40 40-41 42-43

Rear

150/80B16 44 46 48-50

5. Concluding the Sale!

• Does tire meet needs?

• Are benefits clear?

• Any other questions?

• Accessories needed?

• Book service appointment?

Make it seven beans and you got yourself a deal!

Bonnier M/C Group - Reader Survey

Bonnier M/C Group - Reader Survey

• 60% purchase 1-2 yearly

• 49% spend $200-300 yearly

• 21% no brand preference

#1 reason riders purchase tires – it’s in stock

71% of purchases influenced by Internet

Bonnier M/C Group - Reader Survey

Tires

#1 Aftermarket Accessory!

• Frequent inventory turns

• Tires – high wear item

• Sell tubes, gauges, repair kits

• Service drive/brake systems

Match the Deal not the Price!

Example: Rear Tire MSRP $200.00

Mail order: $165.00

• Wait for tire

• May be additional charges

• Installation cost higher

• May not handle warranties

Dealer: $185.00

• Tire stocked - Priceless

• Lower installation cost - (Almost) Priceless

• Warranty backup - Priceless

• Knowledgeable - Priceless

Ask what & when tire is needed

Correctly placed orders save time & trouble

Tire will arrive on their doorstep on…

Signage shows customers what to expect

Customer care = repeat customer

Offer tech support, guarantees, returns

If you don’t have the tire in stock:

Ideas to Help Increase Sales

• Hold tire seminars for customers

• Webinars for staff

• Customer PSI Check Day

• Ladies Tech Night

• Website training PDF’s

• Inventory & display tips

• Confidence in product

• 800 customer service #

• Web site dealer locator

• POP materials

• Road Hazard Warranty

How Avon helps you sell:

www.avonmoto.com/dealer_support

Unique

Selling Avons

Confidence in premium product

100+ years in the business

Road hazard warranty

Website – fitment, videos, tech

WebEx training

Data books in 5 languages on line

800 number USA and Canada