1. Steve Archer- Music Video Analysis

2. Camerawork Camerawork is massively significant upon meaning so it is integral to the production. Movement, distance and shot all need to be analysed Movement can accompany the movement of the performer, or it can be used to create a dynamic feel to the location, such as a band performing in a field and the camera circling them. 3. The Close up Creates intimacy with the audience, but Sells the ARTIST, not just the Song 4. Editing Pace of the transitions. Pace creates a mood for the video and often the pace comes with the genre. 5. Voyeurism This suggests that there is a voyeuristic view towards woman and the female body in music videos to please the male viewers. 6. Technical aspects Speed: create by the camera and editing meat: close ups and voice Beats: rhythm of music will match the editing. Light and colour: emphasises key moments creating a dramatic effect and often comes with the genre. Colour is an easy way of telling what genre the song is. Mise-en-scene: setting adds to the realness of the video. 7. Technical aspects Speed: create by the camera and editing meat: close ups and voice Beats: rhythm of music will match the editing. Light and colour: emphasises key moments creating a dramatic effect and often comes with the genre. Colour is an easy way of telling what genre the song is. Mise-en-scene: setting adds to the realness of the video.