strategi pemasaran produk agroindustri kelapa berorientasi ekspor
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`jzf{zfdgf ~gfd g`gf knugnm yjuzxgmggf -@l{oju/ 7>>4.&
X{ug{jdn yjagxgugf ajayzf~gn {zczgf zf{z` kgyg{ mnkzy kgf eju`jaegfd& [zczgf {juxjez{
mgf~g kgyg{ knhgygn ajogozn zxgmg ajayju{gmgf`gf kgf ajfnfd`g{`gf yjfczgogf& Ajogozn zxgmg
ajfhgun kgf ajaez`g ogfddgfgf xju{g zxgmg ajfdzgxgn ygxgu& [zczgf nfn mgf~g kgyg{ knhgygn gygenog
egdngf yjagxgugf yjuzxgmggf ajog`z`gf x{ug{jdn ~gfd agf{gy zf{z` kgyg{ ajfddzfg`gf `jxjayg{gf
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knyju{gmgf`gf xju{g kn{nfd`g{`gf& X{ug{jdn yjagxgugf gkgogm xjugfd`gngf {zczgf kgf xgxgugf/ `jencg`gf
kgf g{zugf ~gfd ajaejun`gf gugm `jygkg agxnfd!agxnfd {nfd`g{gf kgf ghzgf xju{g gol`gxnf~g/
{juz{gag xjegdgn {gfddgygf yjuzxgmggf kgoga ajfdmgkgyn onfd`zfdgf kgf `jgkggf yjuxgnfdgf ~gfd
xjogoz ejuzegm -Gxxgzun/ 5994.&
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zf{z` ajfhgygn `jxjxzgngf gf{gug yjuzxgmggf kjfdgf onfd`zfdgff~g kgoga ugfd`g ajfhgun
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yjuzxgmggf ygkg xgg{ nfn kgf cjfnx enxfnx gyg ~gfd kgyg{ knagxz`n kn agxg ajfkg{gfd& @jkzg/
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ajog~gfn ygxgu xgxgugf& Kgoga `lf{j`x yjf~zxzfgf x{ug{jdn/ yjagxgugf ajanon`n kzg knajfxn/ ~gn{z
knajfxn xgg{ nfn kgf knajfxn agxg ~gfd g`gf kg{gfd& Knajfxn xgg{ nfn eju`gn{gf kjfdgf mzezfdgf
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ygfkgfd `lfxzajf mgudg xjunfd`gon kndzfg`gf xjegdgn nfkn`g{lu fnogn enogagfg mgudg {juxjez{
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g`gf kndzfg`gf kgoga ajfhgygn yjogfddgf& Xgozugf knx{unezxn ~gfd knynonm kgyg{ ejuzyg knx{unezxn
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ajfhny{g`gf yju{z`gugf kgoga yjagxgugf& Ajogozn `jdng{gf yulalxn knmgugy`gf yjuzxgmggf kgyg{
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ajfnfd`g{`gf yjfczgogf xju{g ojenm ajfnfd`g{`gf `j{ju`jfgogf xzg{z yulkz`& Xug{jdn yulalxn
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Onfd`zfdgf j`x{jufgo knegdn `j kgoga kzg `g{jdlun/ ~gn{z 3 onfd`zfdgf cgzm kgf onfd`zfdgf nfkzx{un/
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agfgcjajf XKA/ `j{jugaynogf kgf al{nrgxn `jucg/ yulkz`{nrn{gx/ kgf xnx{ja naegogf&
j& Yjfjon{ngf kgf YjfdjaegfdgfAnxn kgxgu kgun yjfjon{ngf kgf yjfdjaegfdgf ajfhg`zy kgoga ajfkz`zfd enxfnx
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7/31/2019 STRATEGI PEMASA