strategic internationalisation planning | spring eaie academy 2014
DESCRIPTION
Acquire the knowledge and tools to draw up and successfully implement a strategic internationalisation plan at your institution. In this hands-on course you will learn about the different phases for the development of this strategic tool, who to involve in the process, how to see the plan implemented and how to monitor its advancement. It is often said that internationalisation needs to be embraced by each and every member of an institution for it to be successful. With this in mind, it is crucial to involve everyone in the strategic planning process. But how can it be done to ensure success? What are the pitfalls that need to be avoided? You will learn how to best advise your leaders and help your institution stand out in the international market by setting clear goals and objectives and identifying the actions needed to reach them. The course will take place at the EAIE Academy in The Hague from 7-9 April 2014 and will combine theory and case studies, individual and group exercises and will offer you a toolkit consisting of tips for what to do back at your institution. This presentation is a sneak peek into the course. Check out more details about the course http://bit.ly/1ddkyYS and sign up by 17 March 2014: http://bit.ly/1kvaMpk!TRANSCRIPT
How to draw up and implement a strategic internationalisation plan?
Spring EAIE Academy, The Hague, April 2014
Ramon Ellenbroek, VU University, Amsterdam, The Netherlands
Marina Casals, Universitat Rovira i Virgili, Tarragona, Spain
Learning outcomes
At the end of the course you will have the skills to:
•Plan an institutional strategic process, focusing specifically on internationalisation•Identify the key components and processes necessary for a successfully integrated institutional internationalisation plan•Implement every step of the strategic planning process within your institution•Define an international vision for your institution and be able to transform it into objectives and actions
• Going through the different steps of the strategic planning process• Dealing with case studies• Learning from peers (and that largely depends on you!)• Having fun while learning!
• Having your SIP at the end of this course• Having all your problems solved • Not making small mistakes when making your SIP… that’s life! (and
learning)
What to expect?
What NOT to expect?
•What is strategic planning?•Why do we need it?•Benefits of process, of results, etc (internal or external)•What are the benefits for YOU/your work?
Strategic planning – introduction
It is an organisation’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue it.
What is strategic planning?
• Establishes priorities• Vision• Reference• We may agree or not, but it’s a
federating source
Why is an SIP useful?
Process
Results You
Benefits
Strategic planning
•Diagnosis•From vision to outcomes•Quality assurance and review process•Communication strategy
• SWOT• Market research and competitor analysis • Stakeholder analysis• Gap analysis• Situation analysis
Diagnosis
Helpful to achieve the objective
Harmful to achieve the objective
Internal OriginAttributes of the organisation
Strengths Weaknesses
External OriginAttributes of the environment
Opportunities Threats
Diagnosis – SWOT
• Market information• Market segmentation• Market trends
Diagnosis – Market research
Key IndustrySuccess Factors
Weighting Competitor 1 rating
Competitor 1 weighted
Competitor 2 rating
Competitor 2 weighted
1 – High Quality research
.4 6 2.4 3 1.2
2 – Student happiness
.3 4 1.2 5 1.5
3 – Attractive campus
.2 3 .6 3 .6
4 – Attractive International programs
.1 7 .7 4 .4
Totals 1.0 20 4.9 18 3.7
Diagnosis – Competitor analysis
Diagnosis – Stakeholder analysis
Diagnosis – Gap analysis
• Company analysis• Competitor analysis• Customer analysis• Collaborator analysis• Climate analysis
Diagnosis – Situation analysis
From vision to outcomes
From vision to outcomes
Quality assurance and review process
Importance of Communication strategy
• Why is it important?• What do we communicate?• How can we communicate?• To whom should we communicate?• Can we ‘internationalise’ an institution
without communication?
Communication strategy
Join us for this course from 7-9 April 2014 at the EAIE Academy in The Hague to learn how you might take internationalisation to the next level in your institution!
Making it happen
The EAIE Academy is a one-week training programme for international higher education professionals: www.eaie.org/training
@TheEAIE; #EAIEAcademy
facebook.com/eaie.org
www.eaie.org/blog
linkd.in/EAIEAcademyAlumni