strategy definition

maruays@hotmail.com16 2558

by Ken Favaro with Kasturi Rangan and Evan Hirsh

: Ken Favaro with Kasturi Rangan and Evan Hirsh

? "?"

(It is the result of choices executives make, on where to play and how to win, to maximize long-term value.)

(Where to play)

Southwest Lloyds

Southwest Airlines Southwest Airlines Southwest ( A B )

Lloyds TSB Sir Brian Pitman Lloyds TSB

Sir Brian Lloyds

"" (How to win) (the value

proposition) (target customers) (capabilities)

"" (capabilities stretch)

"" (maximize long-term value) (economic value)

" ?"

"" (higher-value options)

"" (maximizing long-term value)

"" (maximizing share price) "" (maximizing shareholder value)

(Economic value)

:

1. ? (Who is the target customer?) 2. ? (What is the value proposition

to that customer?) 3. ? (What are

the essential capabilities needed to deliver that value proposition?)

Dr. Stephen Covey