strategy definition
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maruays@hotmail.com16 2558
by Ken Favaro with Kasturi Rangan and Evan Hirsh
: Ken Favaro with Kasturi Rangan and Evan Hirsh
? "?"
(It is the result of choices executives make, on where to play and how to win, to maximize long-term value.)
(Where to play)
Southwest Lloyds
Southwest Airlines Southwest Airlines Southwest ( A B )
Lloyds TSB Sir Brian Pitman Lloyds TSB
Sir Brian Lloyds
"" (How to win) (the value
proposition) (target customers) (capabilities)
"" (capabilities stretch)
"" (maximize long-term value) (economic value)
" ?"
"" (higher-value options)
"" (maximizing long-term value)
"" (maximizing share price) "" (maximizing shareholder value)
(Economic value)
:
1. ? (Who is the target customer?) 2. ? (What is the value proposition
to that customer?) 3. ? (What are
the essential capabilities needed to deliver that value proposition?)
Dr. Stephen Covey