strategy definition

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  • maruays@hotmail.com16 2558

  • by Ken Favaro with Kasturi Rangan and Evan Hirsh

  • : Ken Favaro with Kasturi Rangan and Evan Hirsh

  • ? "?"

    (It is the result of choices executives make, on where to play and how to win, to maximize long-term value.)

  • (Where to play)

    Southwest Lloyds

  • Southwest Airlines Southwest Airlines Southwest ( A B )

  • Lloyds TSB Sir Brian Pitman Lloyds TSB

    Sir Brian Lloyds

  • "" (How to win) (the value

    proposition) (target customers) (capabilities)

  • "" (capabilities stretch)

  • "" (maximize long-term value) (economic value)

  • " ?"

    "" (higher-value options)

  • "" (maximizing long-term value)

    "" (maximizing share price) "" (maximizing shareholder value)

    (Economic value)

  • :

    1. ? (Who is the target customer?) 2. ? (What is the value proposition

    to that customer?) 3. ? (What are

    the essential capabilities needed to deliver that value proposition?)

  • Dr. Stephen Covey