Strikeshot! Exploring the Monster Strike

phenomenon in Japan

Kirin Ando

Senior Director, Global Business Division

mixi, inc. (XFLAG Studios)

Media Platform

Business

Entertainment

Business

Creating a bond via communication

ソーシャルネットワーク

“ ’’Inspire meaningful experiences between people & get them closer to people they love

XFLAG Studio was founded in August of 2015 to create

THRILLING & EXTRAORDINARY

BATTLE-FUELED ENTERTAINMENTthat unites Friends and Families.

Bio: Head of XFLAG™ Studio

Koki Kimura

Head of XFLAG™ Studio

Board of Directors, mixi, inc.

Koki Kimura is currently serving on the Board of Directors in

mixi, Inc. and is the Head of XFLAG™ Studio.

Prior to entering mixi, Inc. in 2008, Koki was in the IT and

High-Tech industries, working primarily on mobile contents.

In mixi, Inc., he was in charge of the Games Division

overseeing games like "Sunshine Ranch” with the aim of

increasing communication between players.

He was also the key person in leading the Monster Strike

Project from planning to launch. Following the success of

Monster Strike, in June 2015, he was elected to mixi, Inc.‘s

Board of Directors.

About Monster Strike

Mobile Game with over 40 Million Downloads Worldwide(Last Updated: 2017 January)

It is an action RPG that anyone can easily enjoy using the characteristics of smartphones,

pulling and playing their monsters, hitting them against enemy monsters and defeating them.

The game is based on a turn, and features cooperative play (multiplayer) that allows up to 4

players to play at the same time with friends who are together.

It has exceeded 35 million worldwide cumulative users from the launch in October 2013 to the

present * (31 million in Japan). It has become the world's top gaming division (revenue) in

"September 2015 Application Market Summary Report" that summarizes the global

application market trend announced by US App Annie.

#1 Top Grossing Game Globally (Source: AppAnnie Official Research Data 2015)

※ 2016年４月時点

Official Monster Strike Website： http://www.monster-strike.com/

About Monster Strike

Studio Strategy: Global Growth

Android Ver.

Released

iOS Ver.

Released

Start of TVCM

Campaign

North

America

Release

1 Unit= 10,000

Taiwan

Release

South Korea

Release

Hong Kong,

Macao

Release

35 Million

Downloads Globally

Collaboration Model

IP Collaborations

タートルズ2015年2月

映画ドラえもん(第1弾)

2015年3月エヴァンゲリオン(第1弾)

2015年5月

ルパン三世2015年9月

ウルトラストリートファイターⅣ2015年7月

ゴジラ2014年7月

モンスターハンター2014年9月

LINE 2014年8月

寄生獣2014年11月

エヴァンゲリオン(第2弾)

2015年11月

ストリートファイターV

2016年2月映画ドラえもん(第2弾)

2016年3月聖闘士星矢2016年5月

Characters

from the IP +In-app event that adapts

the Worldview of the IP

STUDIO STRATEGY: ALL ROUND ENTERTAINMENT

Monster Strike Animation & Film

Mainstream Anime with the appearance of powerful Monster Strike characters

battling it out interspersed with pop culture & humor

≫ Subtitled in 11 Languages(English, Traditional Chinese, Simplified Chinese, Spanish, French, German, Hangul, Portuguese)

Released in Japan on 10 December 2016

A battle anime with warm-hearted scenes and everyday humour. Monster Strike Anime is

the anime of the smartphone era with condensed episodes (Average 7 minutes/episode) so

that it can be viewed and listened to easily at any time on any mobile formats including the

smartphone, PC and tablet. The anime storyline also provides a fresh take to the mobile

game by providing original quests for existing users to play.

100 Million Youtube ViewsA Breakthrough Mainstream New Format Anime

（※ Last Updated Sept 2016

■ Anime version Monster strike YouTube channel:

https://www.youtube.com/c/AnimeMonsterstrike

■ Monster Strike THE MOVIE" Official Site:

http://anime-movie.monster-strike.com

Theatrical Release

Distributed by Warner Bros. Pictures

#1 Box Office during Launch Weekend

闘会議 2016 主催：一般社団法人e-sports促進機構 協力：XFLAG™ スタジオ

On 25 September 2016, to actualize the world-view of XFLAG Games via experiential events

XFLAG PARK 2016 held in Makuhari Messe Expo Center (Over 20,000 Attendees)

A totally new LIVE entertainment show "XFLAG PARK 2016" beyond just Game Events

“Xtreme STRIKERS ‘SHOW” - Monster Strike Universe in Everyday Entertainment. "Xtreme GAME SHOW“ – on stage game

battles with famous Youtube Influencers. These exciting events include full orchestra performances, live 3DCG hologram, an

acrobatic show by members of Circus Soleil and so much more!

XFLAG PARK

Monster Strike Merchandising

Venue: Shibuya Marui 8F Event space

Duration: March 25 (Fri) - April 17 (Sun) in 2016

(Sponsored by Miyoshi Co., Ltd., Marui Co., Ltd.)

XFLAG STORE MONSTER STRIKE GOODS

POP UP STORE

Available via the Amazon site since September 2016

STUDIO STRATEGY: ALL ROUND ENTERTAINMENT

Thank You