“study on public’s reception and perception of volunteer services” 香港大學...

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Study on Public’s Reception and Study on Public’s Reception and Perception of Volunteer Services” Perception of Volunteer Services” 香香香香 香香香香香香 香香香香 香香香香香香 The University of Hong The University of Hong Kong Kong Public Opinion Programme Public Opinion Programme Dr Robert CHUNG Tin Dr Robert CHUNG Tin g-yiu g-yiu 9 November 9 November 2002 2002

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Page 1: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

““Study on Public’s Reception and Study on Public’s Reception and Perception of Volunteer Services”Perception of Volunteer Services”

香港大學 民意研究計劃香港大學 民意研究計劃The University of Hong KongThe University of Hong KongPublic Opinion ProgrammePublic Opinion Programme

Dr Robert CHUNG Ting-yiuDr Robert CHUNG Ting-yiu

9 November 20029 November 2002

Page 2: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

• Overview

• Participation: Actual and intended

• Social influence

• Barriers and expectations

• Evaluation of provider agencies and the local culture

• Other topics

• Conclusion

Outline of PresentationOutline of Presentation

Page 3: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

OverviewOverview

Page 4: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

• Stage One: Quantitative telephone Stage One: Quantitative telephone survey of the general publicsurvey of the general public

• Stage Two: Quantitative telephone Stage Two: Quantitative telephone survey of the service recipientssurvey of the service recipients

• Stage Three: Qualitative focus Stage Three: Qualitative focus group studiesgroup studies

Page 5: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Contact Information of Telephone SurveysContact Information of Telephone Surveys

Stage OneStage One Stage TwoStage Two

Date of fieldworkDate of fieldwork 28/9 – 5/10/2001 24/10 – 5/11/2001

Sample sizeSample size 1, 555 successful cases 204 successful cases

Response rateResponse rate 64.2% 97.6%

Standard errorStandard error < 1.3% < 3.5%

Target populationTarget populationCantonese-speakers aged 15 or above

Organization representatives

Research methodResearch methodRandom telephone survey with interviewers

Telephone survey with interviewers

Weighting methodWeighting methodAdjusted according to age-sex distribution reported in 2001 Census

Not applied

Page 6: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Information of Focus Group Studies Information of Focus Group Studies

VolunteersVolunteers Service RecipientsService Recipients

Date of fieldworkDate of fieldwork 21/12/2001 31/01/2002

Sample sizeSample size 32 8

Target populationTarget population VolunteersOrganization

representatives

Research methodResearch methodFocus group discussions with

experienced moderators

Page 7: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Participation: ActualParticipation: Actualand Intendedand Intended

Page 8: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Experience of Participating in Experience of Participating in VolunteeringVolunteering

Experience in Organized

Volunteering only

Experience in Mutual Aid

only

Experience in EITHER Organized

Volunteering or Mutual Aid

Yes 22% 55% 62%

No 78% 44% 38%

Page 9: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Last Participation in VolunteeringLast Participation in Volunteering

27%

5%

7%10%14%

12%

11%7% 6% <=1 month

<=2 months (but >1month)<=3 months (but > 2months)<=6 months (but > 3months)<=1 year (but > 6months)<=2 years (but > 1year) <=3 years (but > 2years) > 3 years (pleasespecify)Forgotten

7%4%4%

37%42%

1%1% 2%

4%

Organized Volunteering

Mutual Aid

Page 10: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

No. of times Participated in VolunteeringNo. of times Participated in Volunteering [Excluding those who are certain that they have not participated in volunteering over the past 12 months ][Excluding those who are certain that they have not participated in volunteering over the past 12 months ]

Organized Volunteering Mutual Aid

1 time 13% 6%

2 times 28% 16%

3 times 11% 18%

4 times 7% 10%

5 times 7% 7%

6 times 4% 3%

7 times 2% 1%

8 times 1% 3%

9 times 1% 0%

10 times 4% 11%

11 times or above 22% 25%

Mean 11.9 18.5

Standard Error 2.41 3.44

Page 11: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

No. of hours Participated in Volunteering*No. of hours Participated in Volunteering*

25%

21%

9%11%

5%

9%

21%1 – 5 hours

6 – 10 hours

11 – 15 hours

16 – 20 hours

21 – 25 hours

26 – 30 hours

31 hours or above

*Excluding those who are certain that they have not participated in volunteering over the past 12 months *Excluding those who are certain that they have not participated in volunteering over the past 12 months

31%

18%7%3%5%

12%

7%

18%

1 hour

2 hours

3 hours

4 hours

5 hours

6 - 10 hours

11 - 15 hours

16 hours orabove

Organized VolunteeringOrganized Volunteering

Mutual AidMutual Aid

Organized Organized VolunteeringVolunteering

Mutual Mutual AidAid

MeanMean 34.834.8 21.921.9

Standard Standard ErrorError

6.426.42 6.616.61

Page 12: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Perceived Hourly Rate of Volunteer WorkPerceived Hourly Rate of Volunteer Work [Excluding those who are certain that they have not participated in volunteering over the past 12 months [Excluding those who are certain that they have not participated in volunteering over the past 12 months

] ]

Organized Volunteering Mutual Aid

$0 - $9 6% 13%

$10 -$19 13% 11%

$20 -$29 30% 24%

$30 -$39 15% 21%

$40 -$49 6% 9%

$50 -$59 13% 15%

$60 or above 17% 8%

Mean $76.3 $32.4

Standard error $30.04 $1.83

Page 13: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

12%

16%

11%5%10%13%

10%7%

17%

1 - 10 volunteers

11 - 20 volunteers

21 - 30 volunteers

31 - 40 volunteers

41 - 50 volunteers

51 - 100 volunteers

101 -300 volunteers

301 - 600 volunteers

601 volunteers or above

No. of Volunteers Deployed* No. of Volunteers Deployed*

53%

14%4%

5%

8%

7%6% 3%

1 – 5 hours

6 – 10 hours

11 – 15 hours

16 – 20 hours

21 – 40 hours

41 – 60 hours

61 - 100 hours

101 hours or above

No. of Service Hours Contributed by No. of Service Hours Contributed by Each Volunteer* Each Volunteer*

*Excluding those who are certain that they have not received any volunteering service over the past 12 months*Excluding those who are certain that they have not received any volunteering service over the past 12 months

Page 14: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Intention of InvolvementIntention of Involvement

Volunteering*Volunteering*Deployment of Deployment of

VolunteersVolunteers

YesYes 83%83% 98%98%

NoNo 8%8% 1%1%

Don’t know / Don’t know / hard to sayhard to say

9%9% 1%1%

*Only ask those who have participated in any form of volunteer work before*Only ask those who have participated in any form of volunteer work before

Page 15: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Yes40%

No37%

Don't know /hard to say

24%

Reasons for not Volunteering* Reasons for not Volunteering*

64%14%

8%

4%

2%

7%1%

<1%Lack of time

Physically unfit

Not interested

Not knowing the wayto joinNo monetary returns

Not knowing what it isaboutAvoidance of thecrowdDon't know / hard tosay Intention for Future Volunteering*Intention for Future Volunteering*

*Only ask those who have never participated in volunteer work*Only ask those who have never participated in volunteer work

Page 16: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Social InfluenceSocial Influence

Page 17: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Experience of EncouragementExperience of Encouragement

Experience of encouraging others

Experience of being encouraged

Yes 41% 32%

No 59% 68%

Page 18: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Main Source of EncouragementMain Source of Encouragement[Only ask those who have been encouraged to participate in volunteering][Only ask those who have been encouraged to participate in volunteering]

10%

9%

7%

5% 3% 2%

57%

2%2%

1%3%

Friends

Schoolmates

Family members

Colleagues

Teachers

Relatives

Members in the religious body

Social workers

Neighbors

Others (please specify)

Don't know / hard to say

*Opinion from focus groups: • Schools, business corporations, the elderly and new immigrant centers:

good entry points for promoting volunteerism• Schools as superlative bases for promoting volunteerism

Page 19: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Barriers and ExpectationsBarriers and Expectations

Page 20: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Barriers to the Development of VolunteeringBarriers to the Development of VolunteeringVolunteers Service

Recipients

Lack of time of HK people 22% 17%

Poor economic conditions 14% 13%

Lack of resources 10% 25%

Lack of atmosphere for volunteering 6% 10%

Lack of care for others of HK people 6% 2%

Insufficient assistance from the government

3% 2%

Insufficient promotion 3% 5%

Influence of the mass media 2% 1%

Others 5% 14%

Don’t know / hard to say 30% 13%

11

2233 11

22

33

Page 21: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Ways to Promote VolunteeringWays to Promote Volunteering

Volunteers Service Recipients

To improve the economic conditions 12% 7%

To inject more resources 8% 20%

To cultivate the atmosphere for volunteering

7% 8%

More promotion 6% 4%

More governmental assistance 6% 17%

To cultivate the care for others among HK people

6% 3%

To improve the conduct of the mass media 4% 1%

More civic education 2% 4%

More compliments to the volunteers 1% 5%

Others (please specify) 5% 10%

Don't know / hard to say 43% 23%

11

22

33 33

22

11

Page 22: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

The Most Preferred Supporting BodyThe Most Preferred Supporting Body

Volunteer Service Recipients

The government 38% 32%

People in Hong Kong 26% 11%

Non-government organizations 21% 28%

All of the above 2% 25%

Others 2% 2%

Don't know / hard to say 12% 3%

*Opinion from focus groups: • Genuine support from government is indispensable (volunteers)• More civic education needed (volunteers)• Additional resources from government and all walks of life urged (service recipients)

11

22

33 22

33

11

Page 23: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Perceived Social Status of VolunteersPerceived Social Status of Volunteers

Volunteers Service Recipients

Respectable 56% 72%

Non-essential 17% 16%

Not respected 2% 2%

Don't know / hard to say 25% 10%

Page 24: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Nature of Volunteering Service Nature of Volunteering Service

Service Received *Service Needed

Recreational activities 18% 18%

Visiting 15% 12%

Clerical work 9% 9%

Promotion and community-education

6% 4%

Escorting service 5% 3%

Homework tutoring 4% 4%

Counseling 4% 3%

Skill coaching 3% 4%

Labour work 3% 3%

Others 33% 36%

Don't know / hard to say 0% 4%

* Excluding those who are certain that they would not deploy volunteers againExcluding those who are certain that they would not deploy volunteers again

11

22

33

11

22

33

Page 25: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Evaluation of Provider Agencies Evaluation of Provider Agencies and the Local Cultureand the Local Culture

Page 26: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Evaluation of ServicesEvaluation of Services

71%

15%8% 6%

86%

10%1% 3%

0%10%

20%30%

40%50%60%

70%80%

90%100%

Satisfied Half-half Dissatisfied Don't know /hard to say

Services provided by volunteerprovider agencies

Performance of volunteers

Page 27: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Satisfaction with Various Aspects ofSatisfaction with Various Aspects ofProvider AgenciesProvider Agencies

46%

55%

29%

72%

19% 19% 18%

10%12%

6%

13%

25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Adequacy ofservices

Ability to meetthe needs

Quality ofmanagement

Accessibility

Satisfied

Half-half

Dissatisfied

Page 28: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Evaluation of the Influence of Evaluation of the Influence of Government Policies and Local CultureGovernment Policies and Local Culture

58%

22%

5%

15%

57%

22%

15%

5%

0%

10%

20%

30%

40%

50%

60%

70%

Encouraging Half-half Hindering Don't know / hardto say

Current Government Policies

Culture in Hong Kong

Page 29: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Other TopicsOther Topics

Page 30: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

38%

16%9%

8%

6%5%

2%

7%

3%2%1% 3%

A waste of time / lack of time

Troublesome / need to attendmeetingsA waste of money

Inadequate publicity

Care less for homework/work

Care less for family

Not knowing what volunteer work is

Afraid of being exploited

Making bad friends

Being selfish

No monetary returns

Others (please specify)

36%

16%12%

9%

7%4%

1%

5%

8%

2%To help others

To serve the community

To kill time

To enrich knowledge

To make friends

To gain work/social experience

To reveal hidden potential

For self-promotion

Others (please specify)

Don't know / hard to say

General Motivations for VolunteeringGeneral Motivations for Volunteering

General Hindrances for VolunteeringGeneral Hindrances for Volunteering

Page 31: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Channels for Learning about Ways to VolunteerChannels for Learning about Ways to Volunteer

[Only ask those who have participated in organized volunteering before ][Only ask those who have participated in organized volunteering before ]

19%4%2%9%

9%

3%

1%15%

4% 34%

<1%

<1%1%

Referral by friends

Schools/ teachers

Referral by family members

Referral by relatives

Religious bodies

Social service organizations

Newspapers

Magazines

Radio

Television

Internet

Others (please specify)

Don't know / hard to say

Page 32: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Need for Training before VolunteeringNeed for Training before Volunteering

Yes47%

No46%

Doesn't matter7%

[Only ask those who have participated in organized volunteering before][Only ask those who have participated in organized volunteering before]

*Opinion from focus groups: • Success of volunteer services greatly enhanced by adequate training• Regular training programs for potential and existing volunteers urged

Page 33: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

ConclusionConclusion

Page 34: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Survey of General PublicSurvey of General Public

• Over 60% of HK people had ever participated in any form of volunteer work

• Two-fifth of respondents volunteered over the past 12 months

• The majority of those who had volunteered would continue to volunteer

• Half of those who had never volunteered would consider volunteering

• Most people positively assessed volunteers and thought that volunteers were being respected

• Helping others and serving the community were perceived as the motivations for volunteering, while a waste of time as the major hindrance

Page 35: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Survey of Service RecipientsSurvey of Service Recipients

• Four-fifths of organization representatives had ever received volunteering service within one month ago

• Service recipients deployed 237 volunteers on average in the past year, each volunteer provided an average of 25 service hours

• Volunteer services received and needed in future were mainly recreational activities and visiting

• Arrangement of volunteering service provided by volunteer provider agencies and the performance of volunteers

positively evaluated

Page 36: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Focus Group DiscussionsFocus Group Discussions

• Communications and mutual understand between volunteers and organizations considered important

• Post-service follow-ups and training needed for volunteers

• Development of systematic database of volunteers called for

• Schools as superlative bases for promoting volunteerism

• Support from government (more resources) urged

• More research on volunteerism to be initiated

Page 37: “Study on Public’s Reception and Perception of Volunteer Services” 香港大學 民意研究計劃 The University of Hong Kong Public Opinion Programme Dr Robert CHUNG Ting-yiu

Thank you!Thank you!