successful multilingual content - jen weaver
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Successful Multilingual Content - Jen WeaverTRANSCRIPT
Developing Successful Multilingual Content
Jen Weaver!Marketing & Communications
Manager!Carmazzi Global Solutions
Welcome!
Introductions
01020304
The Impact of Language Diversity
Today We’ll Cover:
Crafting Content Best Practices
Protecting Content Integrity and Intent
Key Technologies and Efficiencies
What is the desired result of this communication?
Corporate Impact
Audience Impact
Where we live
Corporate Impact
GoalState Gap
Audience Impact
Comprehension Different conceptual frameworks
Symbols Learner strategies from the native language may not “translate”
Language Preference
Sources: Common Sense Advisory, The European Commission & The Gallup Organization
72.4%
72.1% 56.2%
> 4 in 10
74.7%
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GLTS
Global Language Translation Strategy
Crafting Content
Consider Tone Problem Content
Crafting Content
Expect!Expanding Text
Crafting Content
Passive Voice Reading Level
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Localization & Translation
Processes
Authoring
Translation & Localization
Internal Review
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Technology & Efficiency
Translation Memory
Consisten
cy
Cost Savin
gs
TM Cost Savings Example
Document #1 states: “Please refer to the Master Policy for more plan details.“
If the same sentence is included in a future document, a 70 percent discount will apply.
If a future document has a similar sentence, such as “Please refer to the Master Policy for additional details,” a 50 percent discount will apply.
Glossaries & Style Guides
Security
Suitability
Expedited T
imelines
Cost Savin
gs
How much is really needed?
Questions?
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Thank You!