Presented By-

SANDIP DAS…..

About Unilever•Unilever is a British Dutch multinational consumer goods company.

•Unilever was founded in 1930 by the merger of Dutch Margarine producer Margarine Unie and the British soap maker Lever Brothers.

•Its products include food, beverages, cleaning agents and personal care products

•Unilever owns over 400 brands, but focuses on thirteen brands with sales of over one billion Euros : Axe, Dove, Omo, Flora, Heartband ice creams, Knorr, Lipton, Lux, Magnum, Rexona, Rama, Sunsilk and Surf excel.

About Surf Excel

‘Surf’ was launched in India in 1959 as a first detergent powder.

In 1996 Surf changed into "Surf Excel”.

One of the oldest detergents in India.

Today , surf excel leads the premium wash category in India with baseline “Dirt Is

Good”.

Surf Excel Matic Liquid Top Load Surf Excel Matic Liquid Front Load Surf excel Matic Front Load

Surf excel Matic Top Load Surf excel Liquid Detergent Surf excel Quickwash

Surf excel Easy Wash Surf excel Bar

Product Range

Global Advertisements1960’s

Surf Excel Ad 1.

Surf Excel Ad 2.

Surf Excel Ad 3.1980’sSurf Excel Ad 1.

Surf Excel Ad 2.

1990 to till now

Surf Excel Ad 1.

Surf Excel Ad 2.

Surf Excel Ad 3.

National

Advertisements

1960-1980 Surf Excel Ad 1. Surf Excel Ad 2.

1990 Surf Excel Ad 1.Surf Excel Ad 2.

2011-2017Surf Excel Ad 1Surf Excel Ad 2Surf Excel Ad 3Surf Excel Ad 4Surf Excel Ad 5Surf Excel Ad 6Surf Excel Ad 7Surf Excel Ad 8Surf Excel Ad 9Surf Excel Ad 10

2000 – 2010Surf Excel Ad 1. Surf Excel Ad 2.Surf Excel Ad 3. Surf Excel Ad 4.

Regional Advertisements

Surf Excel Ad 1Surf Excel Ad 2Surf Excel Ad 3Surf Excel Ad 4Surf Excel Ad 5

In the 60’s the ads of Surf were made to show the ability of Surf Detergent to wash clothes by saying “Dirt is Good”.

In 80’s the company consolidated the image of Surf by saying “Extra strong”.

In 90’s the tagline changed to “Surf Excel hai na”.

In early 2000’s the tagline became “Daag Acche Hai”.

In 2002 they launched a new variant Surf Excel Matic.

In 2010 Surf came up with a new variant Surf Excel Bar.

In 2012 they came up with a new edition of the detergent which is Surf Excel Liquid.

In 2016 they came up with Surf Excel Matic Liquid.

Interpretation

Conclusion Outstanding stain removal ability.

Segmented through premium detergent

Targeted every households especially Women.

Good brand visibility.

Available in all locations.

Available at all reasonable prices.

Creating values and beliefs through children.

Aimed to enhance the importance of sharing and kindness.

Build strong relationships with faith and trust.

Rational Appeal as well as Emotional Appeal.

Main focus on Righteousness, Forgiveness, Cleanliness.

THANK YOU