survey on vietnamese usage of beauty services en
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Survey on Vietnamese usage of beauty services -53% take attention to beauty without spending enough money
Survey information
• Survey about Vietnamese usage of beauty services• 400 Vietnamese females above 20 years old• Conducted in April, 2015
Executive Summary
• Only 57% of Vietnamese females do skin care, 31% make-ups for their beauty maintenance
• 53% pay attention to beauty without spending much money
• Higher income earners spend enough money on beauty
• Hair treatment (72%) and facial treatment (52%) are the
most popular beauty services
• Price is the most important when choosing beauty services
What do you do to maintain your beauty?
Sleep enough
Do skincare
Exercise
Take supplements
Cere about foods
Eat organic foods
Do make-ups
Go to esthetic salon or SPA
I do not do anything
Others
0% 10% 20% 30% 40% 50% 60% 70%
62%
57%
49%
43%
36%
36%
31%
21%
13%
3%
Only 57% mentioned skin care, 31% make-ups
What do you do to maintain your beauty? (by age)
Sleep enough
Do skincare
Exercise
Take supplements
Cere about foods
Eat organic foods
Do make-ups
Go to esthetic salon or SPA
I do not do anything
Others
0% 10% 20% 30% 40% 50% 60% 70% 80%
73%
64%
58%
54%
49%
44%
39%
36%
16%
4%
53%
49%
39%
28%
26%
34%
24%
14%
15%
3%
20's 30's
30’s do beauty maintenance much more than 20’s
Which of the following do you care?
White skin
Moisturized skin
Wrinkles
Acnes
Tanning
Oily skin
Small face
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
49%
40%
48%
51%
51%
40%
25%
39%
46%
38%
40%
41%
44%
26%
88%
85%
86%
91%
91%
84%
51%
■I care very much ■ I care
Care about acnes and UV especially
What are the information sources to get info about your beauty?
Friends
Webiste
Newspaper/Magazine
TV
Youtube
Shop assistant
Blogs
Shop flyer
Parents
Others
0% 10% 20% 30% 40% 50% 60% 70%
66%63%
51%
50%
34%
27%
25%
16%
16%
15%
3%
Friends and Facebook are the most common information sources
Which of the following is applicable to you?
I care and take action without much spending
I care and spend enough money
I care but do not take any special action
I do not care so much
I do not care at all
0% 10% 20% 30% 40% 50% 60%
53%
24%
11%
10%
3%
53% pay attention to beauty without spending much money
Which of the following is applicable to you? (by income)
I care and take action without much spending
I care and spend enough money
I care but do not take any special action
I do not care so much
I do not care at all
0% 10% 20% 30% 40% 50% 60% 70% 80%
22%
68%
7%
2%
0%
56%
19%
12%
11%
2%
■ >15 M VND ■<15 M VND
Higher income earners are spending enough
Which of the following do you go?
Hair salon
Local Spa
Nail salon
Local beauty salon
Foreign beauty salon
Foreign spa
0% 10% 20% 30% 40% 50% 60% 70% 80%
73%
41%
32%
21%
5%
4%
Foreign spa/beauty salons have not been prevalent among Vietnamese
Which of the following do you go? (by income)
Hair salon
Local Spa
Nail salon
Local beauty salon
Foreign beauty salon
Foreign spa
0% 10% 20% 30% 40% 50% 60% 70% 80%
69%
72%
64%
69%
31%
15%
74%
38%
28%
15%
2%
3%
Foreign spas/salons are used only by higher income earners
■>15M VND ■<15M VND
What beauty services are you interested?
Hair treatmentFacial cleansingFacial massage
Spots, scars, bruise removalBody massageHead massage
Nail care / Nail artFood massage
Anti-blemish treatmentHair removal
SlimmingEyebrow spraying, tattooing
Lips spraying, tattooing
0% 10% 20% 30% 40% 50% 60% 70% 80%
68%62%
57%46%
44%44%
37%31%30%
27%21%
16%12%
Vietnamese have higher interests especially in services for skin
What beauty services do you take?
Hair treatment
Facial treatment
Eyebrow cutting
Nail care
Body massage
Waxing
Eyelash treatment
Slimming
Others
0% 10% 20% 30% 40% 50% 60% 70% 80%
72%
57%
47%
38%
32%
28%
20%
20%
8%
Hair treatment(72%) facial treatment (52%)are the most popular services
What beauty services do you take? (by age)
Hair treatment
Facial treatment
Eyebrow cutting
Nail care
Body massage
Waxing
Eyelash treatment
Slimming
Others
0% 10% 20% 30% 40% 50% 60% 70% 80%
75%
68%
57%
49%
46%
39%
27%
30%
7%
69%
47%
35%
31%
23%
22%
21%
13%
10%
20's 30's
30’s take more various services
What beauty services do you take? (by income)
Hair treatment
Facial treatment
Eyebrow cutting
Nail care
Body massage
Waxing
Eyelash treatment
Slimming
Others
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
93%
95%
76%
81%
83%
78%
66%
59%
2%
70%
53%
44%
33%
26%
22%
15%
15%
9%
Those with higher income take various services
■>15M VND ■<15M VND
How much do you spend in average at beauty salon or esthetic salon each time?
I have never experienced
Up to 100,000 VND
100,001 VND - 300,000 VND
300,001 VND - 500,000 VND
500,001 VND - 1,000,000 VND
1,000,001 VND - 2,000,000 VND
2,000,001 VND - 3,000,000 VND
3,000,001 VND - 5,000,000 VND
5,000,001 VND - 7,000,000 VND
7,000,001 VND - 9,000,000 VND
More than 9,000,000 VND
0% 5% 10% 15% 20% 25%
14%
16%
20%
20%
13%
6%
2%
5%
2%
3%
1%
Average spending is: 931K VND (Approx.43USD)
How do you decide the store that you take the services?
Price
Staff attitude
Friends' recommendation
Store brand
Reputation
Location
Service menu
Foreign-owned salon
Others
0% 10% 20% 30% 40% 50% 60% 70% 80%
72%
63%
52%
48%
34%
32%
29%
4%
2%
Price is the most important
How do you decide the store that you take the services? (by age)
Price
Staff attitude
Friends' recommendation
Store brand
Reputation
Location
Service menu
Foreign-owned salon
Others
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
77%
71%
54%
48%
38%
39%
40%
6%
3%
66%
55%
46%
46%
36%
28%
26%
3%
3%
71% of 30’s care about staff attitudes
What country is your Salon from?
Vietnam
Korea
Japan
Thailand
I don't know
US
Europe
I don't go to beauty salon
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
43%
34%
22%
9%
6%
5%
5%
3%
Vietnam > Korea > Japan
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