THE HEALTH-FRIENDLY LIGHT BULB

Most of our time we spend under artificial lighting

Improper lighting can cause:

Increasing fatigue

Stress

Disturbed sleep and insomnia

And as a result – decreased productivity

* Scand J Work Environ Health - http://www.ncbi.nlm.nih.gov/pubmed/18815716 LEDs Magazine - http://goo.gl/t2bXMn

Stressless wakeups

Improved natural sleep

As intended by nature

Full spectrum. Safe for the eyes

So is SVET

From sunrise till sundown at the right time

Lighting scenarios for reading, relaxation, concentration dynamically changing by time of day

SVET – the health-friendly lighting

SVET - a proper health-centric artificial lighting

CRI > 87 Full spectrumWireless controlNonvolatile real time clock

Algorithms of adapting the light by time of day and season

Server side software for the analysis of behavioral pat-terns

$50 mln. - our market share in three years

Source: A.T. Kearney, Canazei el al.. Licht wissenMarket&Markets - Smart Lighting Market by Connectivity Technologies

Worldwire market:

$5,4 bln. - general LED lighting market Yearly increase by 14%

$2,3 bln. - controllable lighting marketYearly increase by 22,7%$420 mln. - target market of “smart” lightingYearly increase by 50%

Market in Europe:

SVET vs. Philips Hue

Philips Hue SVET

Gappy spectrumCRI for white – 76-92Dimming frq. – 1 kHzLuminous flux – 600 lm. Flickering – 86%

Full spectrumCRI for white – 87-97Analog dimmingLuminous flux – 1000 lm.Flickering – 1%

2700K 6000K 2700K 6000K

SVET – the only health-centric lighting which emits high-quality dynamic light.

SVET team

Aleksey Dubov, CEO

Expertise: project management, R&D activities, IPExperience: 9 years in hardware startups, setting up production in Bulgaria, Czech Republic and China, expanding Russian project to european market

Sergey Skvortsov, chief engineer

Expertise: hardware design, production, certification and quality controlExperience: 6 years in engineering

Egor Devyaterikov, PCB engineer

Expertise: PCB, low-level programmingExperience: 4 years in engineering and 5 years in scientific field

Our team is in LED industry since 2010. Our main expertise and experience are in hardware design, mechatronics and system automatisation.

+ two iOS/Android developers and one PR manager

Slava Kozlov, mentorFormer Senior Research Consultant in Philips Design,Founder, Creative Director in Summ()n, Netherlands

Progress during the Hardware 2.0 acceleration program

Use cases

Audience

Ads

Design for manufacturability

18 defined All tested and 5 cases work

Website convertion rate

Before Now

Not defined 27 tested segments

Not used Facebook, Instagram, Twitter

3.8% 14.5%

Preliminary design Ready to manufacture

Contract manufactor None Preliminary agreement

A21 and BR30Optimized BOM

Sourcing

Pre-launch and crowdfunding campaign

2016

January – CES 2016 (Las Vegas) – 10 meetings

January-March – 15k preorders (pre-launch marketing)

March-April – Indiegogo campaign$300k goal and 3k pcs. in orders

Next step – the acceleration program in Singapore

Production

R&DScience

Sales

We need $200k for certification and sales channels development

Certification

First batch and sales - 5000+ of light bulbs

2016Q2

2016Q3

Launch in retail stores of the EU and US

New form factors – E14, A19

2017Q1

2017Q2

Light is one of the most important parts of our lives and we know how it should work!

Contacts:Aleksey Dubov+7 (903) 796 10 97dubov@svet.iowww.svet.io

Where and how is a proper lighting used now?

Wound healing in space and underwater in submarines

For kids for better learning performance

For patients in hospitals for better healing

Personal phototherapy

International flights – avoid jet lag

The Korgsgardmoen School in Norway

HealWell by

Each solution gives the right light in the right time

http://content.lib.utah.edu/utils/getfile/collection/uspace/id/2713/filename/4336.pdfhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC4148276/https://luxreview.com/article/2015/09/des-moines-school-pioneers-colour-change-lightinghttp://www.lighting.philips.com/main/systems/packaged-o�erings/o�ce-and-industry/healwell.htmlhttp://www.medisana.com/en/Therapy/Light/?force_sid=o1uf3kn38tmtuv109gh3e8bsu1http://www.boeing.com/commercial/787/#/design-highlights/passenger-experience/dynamic-led-lighting/

SVET for home - full-color LED light bulb

SVET for home - mobile control

Who is in the market of controllable lighting and who is not?

Crowdfunding:Controllable light bulbs:

Big manufacturers of light bulbs without controllable light bulbs:

Only SVET lighting repeats natural patterns in automatic mode

Philips Hue LiFX SVET

x ✓ ✓

80-90 60-90 86-97

General lighting (>800 lm)

Lighting modes

High CRI

Natural patterns

Lümen iLumi

✓

75-85

N/A

xx✓ ✓

x x

Halcyon

x

N/A

x

✓ ✓

Biological safety xx x x ✓

SVET – benefits for health and well-being

SVET

Full spectrum

No flickering

Dynamic lighting

Special scenarios

Biological safety

Safe for the eyes

Eyes do not su�er from artificial light

Stressless wakeupEnergizing morningRelaxed eveningBetter sleep

The right light in the right time

For health of your nerves

These features are not available with Philips Hue and other analogues

Appendix 1: Scientifically proven

Natural lighting (dynamically changing):

Awakening from dawn improves well-being, mood and cognitive performanceSunset simulation helps to fall asleep quickerDynamic lighting during the day has a positive e�ect on cognitive performance and well-beingDynamic lighting reduces fatigue

Lighting scenarios:

Absence of short wavelength light in the morning shifts one’s biorhythm for a few hours Warm white light in the evening has positive e�ect on sleep qualityMeanwhile colder white light in the evening shorten our sleep hoursBlue-enriched white light in the morning and during the day improves alertness and decrease evening fatigueFor learning colder white light decrease the error rates by 45% and increase cognitive perfor-mance by 9%

Appendix 2: Unique features

Full spectrum with wide control options

Lighting dynamically changes during the daywith use of a wall switch

Dynamic lighting scenarios for di�erent activities

Appendix 3: Technical roadmap

Gyro control – turn on/o� your light with a shake of your phone

Location- on/o� by Bluetooth proximity feature on your phone

Third party sensors support with ZigBee LightLink: presence and ambient light sensor

IFTTT - event based triggers: on/o� by predefined schedule lighting control with Siri

IFTTT