Strategic Writing

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Strategic writing

Goal-oriented writing

Origin of the word strategy

Values statements

– Mission statements

Business goals

Copyright © 2012 Pearson Education Inc., All rights reserved.

Resource dependency theory

To achieve their goals, organizations rely on resources held by others.– We communicate with others to gain those

resources.

– Strategic writing is goal-oriented. It helps organizations acquire necessary resources.

Copyright © 2012 Pearson Education Inc., All rights reserved.

Strategic writing

Effective documents are “on-strategy.”

Staying “on-strategy” can be tough in the

real world.