swiss tech talks - espace création sion
TRANSCRIPT
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Swiss Tech Talk
Espace Création Sion
19 janvier 2016
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Natalie SARRASIN
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Les thèmes abordés ce soir
Tendances du secteur mobile
Conditions d’utilisation
Exemples pratiques d’apps
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SpeakUP#99330
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De nombreux devices…
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Etre sur n’est plus un choix
mobile
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* l’internet
* le monde physique
* l’utilisateur
Le mobile est le lien entre
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Source : http://www.cominmag.ch/etude-microsoft-82-des-suisses-ont-un-smartphone/ 10.12.2013
des Suisses possèdent trois appareils au
moins (PC fixe, portable et smartphone).38%
des Suisses possèdent un smartphone.82%
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http://blog.canal-web.fr/kevin/lead-generation/site-mobile-vs-application-mobile-avantages-et-inconvenients/
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• Interface plus
«user friendly»
• Le plus interactif
• Coût
• Processus de validation
• Connexion internet
obligatoire
• Pas de notification
• Un public plus large
• L’universalité
RESPONSIVEAPPLICATION
http://blog.canal-web.fr/kevin/lead-generation/site-mobile-vs-application-mobile-avantages-et-inconvenients/
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• Hardware (GPS,
accéléromètre, etc)
• Offline• Push notification
• Ergonomie évoluée
• Coût
• Processus de validation
• Connexion internet
obligatoire
• Pas de notification
• Un public plus large
• L’universalité
RESPONSIVEAPPLICATION
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Différents scénarii
Diffuser de l’information
Fédérer autour d’un thème
Animer une communuté
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http://www.etourisme.info/compte-rendu-etude-les-applications-mobiles-dans-le-tourisme/
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Utiles, les apps ?
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se concentrer sur le bénéfice utilisateur
L’élément fondamental :
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Comment ça se
fabrique une app ?
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http://www.lextech.com/wp-content/uploads/2014/07/infographic_app_distribution1.png
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du smartphone par les
suisses ?
Quel est le premier usage
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Sources: MA-Net; Net-Metrix-Base / http://www.bfs.admin.ch/bfs/portal/fr/index/themen/16/04/key/approche_globale.indicator.30106.301.html
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http://www.idc.com/prodserv/smartphone-ms-img/chart-ww-smartphone-os-market-share.png
VS
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Marché suisse : une exception !
http://stats.areppim.com/stats/stats_mobiosxtime_ch.htm#top
53,21%
44,05%
2,18%
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http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
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utilisez-vous
régulièrement ?
Combien d’applications
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http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html
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http://www.baselinemag.com/mobility/slideshows/appdiction-changes-how-we-work-play-and-relate.html
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Usage interneà l ’entreprise
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Event
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Foire du Valais 20152647 participants en 10 jours
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Paléo 2015 – 1’004 participants en 8 jours
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Une solutionpour PME ?
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CMS WEB
Powered by ALPSOFT SAApple App Store
Google Play Store
Windows Market
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Powered by ALPSOFT SA
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http://www.ebg.net/sessions/ebg-fr-Apps_Mobiles_vs_Sites_Mobile_quels_usages_et_attentes_des_mobinautes_.htm
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MERCI
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Professeur HESHES-SO Valais / [email protected]
Twitter / @sarrasin
Natalie
SARRASIN
Co-fondateurAlpsoft
Twitter / @apraz
Alain
PRAZ