facebookYouTube

facebookPOYouTube

(facebook)

2-2SWOT

2.2.1(SWOT)

S-W

O-T

Marketing introduction I I

30

ch2.indd 30 2012/5/30 03:03:24

SWOT(Steiner)1965

SWOTS-W

O-T

()(StrengthsS)

4,700

OK

()(WeaknessesW)

()(OpportunitiesO)

3G

()(ThreatsT)

2chapter

31

ch2.indd 31 2012/5/30 03:03:25

Nokia(htc)

Nokia1,000

Nokia

HTCApple

SWOT

http://sites.google.com/site/tongyiqiye/swot-fen-xi

2.2.2 SWOT

SWOTSWOT

(O) (T)

(S)SO

ST

(W)WO

WT

Marketing introduction I I

32

ch2.indd 32 2012/5/30 03:03:26

()SO

SO

()WO

(NOKIA)

(NOKIA)

WO

() ST

7-ELEVEn

2chapter

33

ch2.indd 33 2012/5/30 03:03:27

()WT

WT

Marketing introduction I I

34

ch2.indd 34 2012/5/30 03:03:28