sxsw 2011 interactive_narratives_creating_the_future_of_storytelling

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Interactive Narratives: Creating the Future Of Storytelling

SXSW Interactive | March 14, 2011

INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGIntroduction: Defining and Creating an Interactive Narrative..4Andrew Lewellen Content Strategist, Razorfish

The Three Little Pigs: Authoring an iPad App10Josh Koppel Founder, ScrollMotion

The Role of Social Media in Interactive Storytelling28Esther Lim - Founder, The Estuary, LLC

Participation: Why, What & How.38Robert Pratten CEO, Transmedia Storyteller.com

Summary.56

ContentsINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGIntroduction: Defining and Creating an Interactive NarrativeAndrew LewellenContent Strategist, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGWhat Is An Interactive Narrative?Page 4 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

4What Is An Interactive Narrative?An Interactive Narrative

Has an authored core storyThis could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.

Page 5 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

5What Is An Interactive Narrative?An Interactive Narrative

Has an authored core storyThis could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.

Has a social narrativeThe lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.

Page 6 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

6What Is An Interactive Narrative?An Interactive Narrative

Has an authored core storyThis could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.

Has a social narrativeThe lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.

Integrates and encourages audience participationThe plot moves outside of the core story and utilizes a social dialogue to engage readers with the story and its outcome.

Page 7 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

7What Is An Interactive Narrative?A dynamic story that allows for personalized engagement and narrows the gap between writer and reader.

Page 8 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

8The Three Little Pigs Authoring an iPad AppJosh Koppel Founder, ScrollMotion INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGPage 10 Developed by: Josh Koppel, ScrollMotion

The Original ExperienceINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

10Page 11 Developed by: Josh Koppel, ScrollMotion

INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 12 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 13 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 14 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 15 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 16 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 17 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

17Page 18 Developed by: Josh Koppel, ScrollMotionRevising the Story AssetsDigital book building turns pages into pixels INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 19 Developed by: Josh Koppel, ScrollMotionStep 1: Asset AssessmentImage Characteristics18 Jpegs450 x 420Vertical OrientationPublic Domain ContentINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them

Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional

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Page 20 Developed by: Josh Koppel, ScrollMotionStep 1: Asset AssessmentText Characteristics18 PagesOne paragraph per pageAudio Characteristics18 Individual Files (Page by Page)MP3 FilesINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to