sxsw recap
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SXSWS O U T H B Y S A S H A W E S T
M A R C H 2 0 1 5 / A U S T I N , T X
A N N U A L M U S I C , F I L M , A N D I N T E R A C T I V E C O N F E R E N C E A N D F E S T I V A L H E L D I N A U S T I N .- SXSW.COM
T W O T H U M B S
U Psignage on the side of the iconic
pandora house which
transformed from a
warehouse to music
venue overnight
E V O L V I N G A R TTHE WALK TO & FROM SXSW WAS DIFFERENT EVERYDAY AS I WATCHED THIS MASTERPIECE EMERGE
W H A T I S I T R E A L L Y . . .
T H E U L T I M A T EP O P - U PTEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION
T O K I I N T E X A SFOUND @ SOUTH BITES FOOD PARK & VARIOUS
EVENTS
L I F E S A V E RTHE POWER OF DESIGN + TECHNOLOGY. THESE PRE-FAB, STACKABLE, FUTURISTIC PODS ARE DESIGNED TO PROVIDE RAPID RESPONSE
EMERGENCY HOUSING TO AREAS HIT BY NATURAL DISASTERS IN NEED OF IMMEDIATE SHELTER. THIS IS ONE EXAMPLE OF THE 100S OF IDEAS SHOWCASED AT SXSW, WHERE INNOVATORS ARE USING THE TOOLS (TECHNOLOGY) TO INITIATE CHANGE + IMPACT AT A LARGER SCALE.
MUST WATCH VIDEO
3 D P R I N T I N G W O R K S H O PWE-DESIGNS
V I R T U A L R E A L I T Y
TESTING OUT THE OCULUS AS I FLY OVER
MANHATTANHOW CAN WE USE
THIS TECHNOLOGY TO PLAN CITIES MORE
EFFICIENTLY / WALK THROUGH DESIGNED
BUILDINGS / TEST LIGHTING ENDLESS
OPPORTUNITY
WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS
* * JENNIFER HYMAN
KATRINA LAKE
JULIE BORNSTEIN
RENT THE RUNWAY CEO & CO-FOUNDER
STITCH FIX FOUNDER & CEO
SEPHORA CHIEF MKTG OFFICER
01
were not disrupting an existing market.
were creating a new one.
T A K E A W A Y
D E F I N I N G T H E N E X T G E N E R A T I O N R E T A I L E X P E R I E N C E
HAVE TO RE-INVENT TO BE RELEVANT
CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL
BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION
EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO
- JENNIFER HYMAN
BRICK & MORTAR // HIGH RENT
ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF
INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNI-
DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.
* * HEALY CYPHER
EMILY CULP
DAVID NEWMAN
MARC ROSEN
EBAY HEAD OF RETAIL INNOVATION
REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL
TARGET DIRECTOR TARGETS TECHNOLOGY INNOVATION
LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COMMERCE
03
50 of consumers think they are
better informed than store associates
T A K E A W A Y
%
R E T A I L T E C H : W H A T D O E S T H E F U T U R E H A V E I N S T O R E
THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY
ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE
CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL
WEBROOM // PRE-STORE RESEARCH
SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE
ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER
IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE
RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER
- DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE
T O O L S
W I N D O W S H O P
WATCH VIDEOKATE SPADE + EBAY
C O N N E C T E DS T O R E
WATCH VIDEOREBECCA MINKOFF + EBAY
* * TIFFANY CHU
AINSLEY WAGONER
CODE FOR AMERICA DESIGNER, URBANIST
CODE FOR AMERICA DESIGNER
05
make mistakes, fail fast,
re-adjust
T A K E A W A Y
T O O L S
D E S I G N I N G T O O L S F O R D E S I G N I N G C I T I E S
CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOVT
DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD
TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE
STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS
TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES
INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM
WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY
HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE
- TIFFANY CHU
07
the city is like the internet,
if you know how to google it.
T A K E A W A Y
C I T I E S / B L D G S / S C R E E N S : T H E N E W C I V I C E N G A G E M E N T
GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN
OPEN SOURCE // RE PROGRAM THE PROGRAM
ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE
CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES
MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS -
TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL
MICHEL ROJKIND
MIMI ZEIGER
LESLIE WOLKE
ROJKIND ARQUITECTOS FOUNDING PARTNER
DEZEEN // ARCHITECTURE CRITIC
LESLIE WOLKE CONSULTING PRINCIPAL
- WILLY GONZALEZ
PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE
POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM
LEVERAGE SPACE TO CREATE PLATFORM
WHO IS MR. ROBOT
STILL WONDERING...
5 CRAZY BRAND PROMOTIONS SXSW 2015
TARGETEDFULL STORY
TELL ME WHO YOU CHANGED
D O N T T E L L M E W H A T Y O U I N V E N T E D ,
TELL ME WHO YOU CHANGED
M A K I N G C I R C U I T S
ELECTRONINKS DRAW YOUR OWN
CIRCUITSSX CREATE EXHIBIT
OPEN TO PUBLIC / HANDS ON
P E R S O N A L I S E D R E T A I LINTERACTIVE RETAIL WALL MADE USING SAME TECHNOLOGY KIDS TOY IS MADE WITH, CONDUCTIVE INK
- SETH GODIN
SXSWS O U T H B Y S A S H A W E S T
M A R C H 2 0 1 5 / A U S T I N , T X
OR I G
I N AL
WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS
* * JENNIFER HYMAN
KATRINA LAKE
JULIE BORNSTEIN
RENT THE RUNWAY CEO & CO-FOUNDER
STITCH FIX FOUNDER & CEO
SEPHORA CHIEF MKTG OFFICER
01
were not disrupting an existing market.
were creating a new one.
T A K E A W A Y
D E F I N I N G T H E N E X T G E N E R A T I O N R E T A I L E X P E R I E N C E
HAVE TO RE-INVENT TO BE RELEVANT
CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL
INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY
DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.
BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION
EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO
- JENNIFER HYMAN
BRICK & MORTAR // HIGH RENT
ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF
BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND
MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS
SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK
IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE
INCENTIVE OF GETTING IT RIGHT // PRICELESS
MAKE YOUR OWN LUCK
DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY
02
the ones who win are the ones with
strong brand experiences.
T A K E A W A Y
T H E R I S E O F T H E C R E A T I V E E C O N O M Y
OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU
PULL UP YOUR SOCKS // YOU ARE YOUR BRAND
EMILY HEYWARD
* * JUSTIN GIGNAC
RYAN MERKLEY
SCOTT BELSKY
RED ANTLER PARTNER
WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE
CREATIVE COMMONS CEO
ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE
- EMILY HEYWARD
* * HEALY CYPHER
EMILY CULP
DAVID NEWMAN
MARC ROSEN
EBAY HEAD OF RETAIL INNOVATION
REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL
TARGET DIRECTOR TARGETS TECHNOLOGY INNOVATION
LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-
03
50 of consumers think they are
better informed than store associates
T A K E A W A Y
%
R E T A I L T E C H : W H A T D O E S T H E F U T U R E H A V E I N S T O R E
THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY
ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE
CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL
WEBROOM // PRE-STORE RESEARCH
SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE
ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER
IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE
RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER
- DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE
T O O L S