Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Rizzle Kicks Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Artist uses different ways to promote there songs .For the case of Rizzel Kicks they have created a music video in order to promote their songs. For down with the trumpets for instants they have created a music video to go with the song. This will promote the song so people may want to buy the album. There are other ways they can promote there song for example selling merchandise of themselves. They may also use a tour in order to promote themselves by doing this It allows fans to go the tour and the they will tell other people

Extension of income Extension of income is other ways that the band or artist can earn money other than through buying their single .One way which Rizzel Kicks do this is by having the music video on YouTube this allows them to get a small amount of money for every view ,like and comment which will be split up between themselves and their record company which is Island Records. This video has got 15,300,893 views. There are also other ways by selling clothing a other items to

https://www.youtube.com/watch?v=8ip8OsExLJs&feature=kp

Music Video Purposes Analysis

extend their income.

Extension of outlets Extension of outlets is when a other companies other than the artist and its record company earn money from the band or artist by selling items related to them . In the case with Rizzle kicks there company will pay for a different company to design the CD case their single . Or they will hire a company to design a T-shirt for them . Also shops will make a profit if thy sell the item a their store for example if there is a shop that sells CDs they will profit on the selling there single in the store

http://www.amazon.co.uk/Rizzle-Kicks-Shirt-available-colours/dp/B007XSPS7C

Music Video Purposes Analysis

Synergy Synergy is when a company other than the artist or its record company will make merchandize for the band or artist which they will then sell it which some profit will go to their record company . For example with the case of Rizzle kicks they have a range of clothing that they sell to their fans

http://store.rizzlekicks.com/clothing.html

Producers strategies . producers strategies are methods that are use https://ww w.youtube.com/watch?v=duMRAwLKXv8

Music Video Purposes Analysis

in order to make more money . The main way that they do this is by selling clothing to their fans then their fans will wear them in public which will promote their songs . Another way is that has been done by some artist is to appear on shows .In the case of Rizzle kicks they was a host on a popular BBC program Never Mind The Buzzcocks. By doing this it promotes themselves so if people like them on the show they may want to buy one of their albums .