sydstat 2011 autumn - native signal by dimitri kozlov, jerry chang, andrew hunt
TRANSCRIPT
Connecting Immigrant Communities
Jerry ChangManaging Director & [email protected]
Dmitri KozlovEngineering Director &[email protected]
Dr. Andrew HuntBusiness & Tech. [email protected]
26 March 2011 Copyright 2011 Native Signal Pty. Ltd. Strictly Confidential p1
The Language Gap
Search회계사 = Accountant
FindNothing in Australia!
Product 1 … iPhone App
Market Opportunity
Advertising Revenue for Australia, USA & CanadaTotal Advertising $300B annual
$700 per person
Electronic Advertising $30B & growing 20% Immigrants $6B
Native Signal 3-year strategic focusChinese, Koreans, Vietnamese, Japanesein Australia, USA & Canada
10.7M people
$500M market
Competition
Ethnic Advertising
Papers & MagazinesWord of Mouth
TRADITIONAL!
Mainstream Electronic
GoogleYahoo!
LANGUAGE GAP!
No AU competitionEarly entrants in US
Sales and Marketing
AdvertisersMedia Buyers
Community
Special Offer $100 – 1000s Low volume
Priority Listing $10-100s Recurring
Classifieds Ads $10-50 High volume
FinancialsAUD ‘000 2011 2012 2013
Revenue 901 11,377 24,476
COGS +Expenses 1,247 8,344 13,581
Net Profit (346) 3,033 10,895
• Break even in Q4 2011• Payment in advance for strong cash flow• 3-year projection• 1 million users / 40,000 advertisers• 4.8% of addressable market (room to grow)
What we are looking for today
• Investors– Investment proposition available
• Partners– Electronic advertising expertise– Chinese market expert (Marketing & Sales)– Software development: Python, Web, Mobile
Connecting Immigrant Communities
Jerry ChangManaging Director & [email protected]
Dmitri KozlovEngineering Director &[email protected]
Dr. Andrew HuntBusiness & Tech. [email protected]