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TRANSCRIPT
Candra SAMEKTO
Communication Strategy for Approaching Tipping Point in River Health Restoration Program:
Citarum River, Indonesia
Ministry of National Development Planning BAPPENAS, Indonesia
Outline
• About
• Problems
• RoadMap of ICWRMIP
• Communication Strategy
• Lesson Learned
About Citarum: where?
UPPER CITARUM
RIVER BASIN
MUARA GEMBONG BEKASI
OUTLET CITARUM UPSTREAM
(SAGULING DAM)
CIRATA DAM
JATILUHUR DAM
Length: 269 KmRiver basin area : 12,000 Km2
Flows from South to North ending in the Java Sea (Gunung
Wayang to Tanjung Karawang)
Citarum covers :9 districts and 3 cities
Average rainfall:2,300mm/year
Average flow: 5.7 bilion/m3/year
MUARA GEMBONG BEKASI
CITARUM AT A GLANCE
Total population in the basin:
15,303,758 (50% live in Urban Areas)
Total Population in West Java41,483,729
Supplies clean water to :More than 6 cities in West Java and contributes 80% of Jakarta’s raw water
Irrigates:420,000 Ha paddy fields
DAMS CAPACITIES AND POWER GENERATION
-Jatiluhur 1963: 3,000 million m3 – 187.5 MW
-Saguling 1986: 982 million m3 - 700 MW
-Cirata 1988: 2,165 million m3 - 1,000 MW
CITARUM AT A GLANCE
5
Source: BPS; West Java Gov Statistic, MoPW
PROBLEMS IN CITARUM RIVER BASIN
West Tarum Canal
7
SOLID WASTE
Cattles in Pangalengan
Tons of waste from farming•dumped into the river everyday•8,000 cows produce 24 kg of waste each
ORGANIC WASTE
FISHERIES AND HYACINTHS • Uncontrolled expansion of
floating fish cage operations• Excessive fish feeding adds to the
waste load as unconsumed feed accumulates on the reservoir bed
• Excess of water hyacinths in waterways Fish cages in Saguling Dam
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Average annual sedimentation into the three reservoirs estimated at 8
million m3/year
Floood in rainy season and water scarcity in the dry season.
9
WATERSHED DEGRADATION
MAJOR FLOODS RECORD
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Major floods in Bandung were recorded in 1931, 1945, 1977, 1982, 1984, 1986, 1998, 2005, 2010.
Flood in DayeuhkolotKab. Bandung (PR, Friday, 19 Feb 2010)
INFRASTRUCTURE ISSUES
• Aging water infrastructures • Operation and maintenance
issues
Citarum river - degraded banks
11
CLEAN WATER ACCESS AND SANITATION
12
COASTALDEGRADATION
• Coastal abrasion• Biodiversity degradation
Muara Bendera
Muara Gembong, Bekasi
PROCESS OF CITARUM ROADMAP
Citarum Roadmap the series of strategic plan
Where should we go – the goals ?
Where we are now ?
How to achieve the goals from where
we are ?
The roadmap help us to answer these following questions:
Identify and Understandthe Problems
Water pollution
Flood
Degradation of Watershed
Water shortage
Sedimentation
Lack of coordination
etc
Existing Condition
Key Areas Purposes Objective
VIS
ION
Institutions and Planning for
IWRM
WR Development and Management
Water Sharing
EnvironmentalProtection
Disaster Management
CommunityEmpowerment
Data and Information
To have an effective coordination mechanism for water resources
management in the Citarum River Basin….
To have new or improved sources of water for irrigation, industry, hydro-
power, domestic and other uses developed…
To have an equitable water sharing arrangement among the upper and the lower basin and transboundary
water resources …
To have forest protection measures in place and have no further
reduction in the existing forest area …
To have effective disaster preparedness plans in place for floods and mud flow events …
To have a high level of awareness of local communities about
conservation, utilisation and protection of natural resources …
To have a comprehensive database on land and water resources in place
and accessible to all that need it …
Time
80 interventionidentified
3 yearsParticipation process
PROCESS OF CITARUM ROADMAP
Requires USD 3.5 Billion in 15 years
Strategic Framework for Citarum Roadmap
Challenges
• Less concern of stakeholders at all level (communities, business entities, local government, central government)
• Public trust to government
• Conflict of interests
• Sectoral ego; competition among departments / ministries; lack of coordination
Integrated Citarum Water Resources Management Investment Program
COMMUNICATION STRATEGY
To enhance flow of information, consultation, and awareness of stakeholders and the public,
To support the Roadmap vision of a better Citarum.with government and the community working in partnership.
COMMUNICATION OBJECTIVES
Why do we have to care?
Who are involved in the Program
What are the program components?
How can we contribute?
What is ICWRMIP?
What is Citarum Roadmap?
Why Citarum is still flooding?
How are we getting involved?
CITARUM ROADMAPENCOURAGE PARTICIPATION AND CONTRIBUTION
INDIVIDUAL-Volunteering, join community activities, etc
PRIVATE SECTORS-CSR-Through sponsorship
GOVERNMENT INSTITUTIONS
DONOR ORGANIZATIONS
COMMUNITYThrough activities that directly or indirectly contribute for Citarum recovery
CITARUM ROADMAP
MEDIA
ACADEMICS
“Encourage participation and contribution for everyone
to achieve common vision and goal
PCMU RCMUCSOs-Community mobilization -through activities and program
A BETTERFUTURE CITARUM
In early 2009
Citarum?eerrr…....is it a river?
BLACK CAMPAIGN
Using : Media, NGOs, Internet, Events
shocking, attention grabbing, creating want‐to‐know‐more eagerness
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“Citarum, The World Dirtiest River”International Herald Tribune, 5 December 2008
“The Dirtiest River” The Sun, 4 Desember 2009
“Key River Suffers Upstream, Downstream Pollution”Jakarta Post, 12 November 2009
“Citarum the River of Waste”Kompas, 25 November 2009
“Citarum catchments degradation threatens8 Cities and Districts in West Java” Kompas, 24 Maret 2009
Our first introduction approach: an effort to clean the world dirtiest river!
Key Points
• one strong key message
• creating public awareness about the problems
• followed by campaign about the program to solve the problems
Introducing new logo
• Covers all stakeholders
• Avoid superior institution
• Create ownerships
• Promote coordination
BASIN AGENCIES
PROJECT AFFECTEDPEOPLE
MEDIA &
CITARUM ROADMAP AND INVESTMENT
PROGRAM
CORE STAKEHOLDERS
Project beneficiaries or affected people:
Government and CSO partners involved in Roadmap preparation
and implementationPCMU, RCMU, PIUs, CSOs,
INTERNAL TEAM
West Java provincial, city and district governments, water resource
infrastructure operators, water utilities, hydropower
corporations, industries and private sector groups
Local, national and international mediaOther interest groups: academic
institutions, NGOs
GENERAL PUBLIC
COMMUNICATION
COORDINATION
WHO ARE THE STAKEHOLDERS?
up close and personal
How to reach them?• Each has their own characteristic• Use the same language• Give what they want to hear
Example:Government: • busy (plenty of projects on their hand) • new people join in, due to regular tour of duty
NGO's/ CSO's• concern about what happened and how they can take part.• but also comes the pragmatic question, what's in it for me?
Local government’s concerns : Coordination meeting chaired by the governor
Followed by plenty of MEDIA COVERAGE
Central government: serial of meetings initiated by coordinating ministers for economic and welfare
Significant increase of budget allocation funding both from central as well as local gov’t
Attention of donor agencies
Everyone talk about it, want to join, and contribute
Why? people like provocative issue to get interested and to follow up.
Results
Lesson Learned
• Creating collaboration in water management is like building a team work
Source : www.pentaeder.de and www.aleanjourney.com
• Communication strategy can promote paradigm shift
• Understand the evolution: different strategy for each different stage
• Specific approach and ‘language’ for each target group: up close and personal - customised
Paradigm Shift on how we view rivers and waterways
Lesson Learned
Source: Dr. Eva Abal (2009)
Thank You
For more information:
www.citarum.org