tagging the enterprise enabled by aws - by michael droz
DESCRIPTION
Presentation given to Amazon's Web Services team at their headquarters in Seattle, WA, during their quarterly kickoff meeting. Presentation created and presented by the Tagcow.com co-founders Michael Droz and Matt Nichols.TRANSCRIPT
ATG Confidential ᾶ For Internal Use Only
Leveraging AMZN Web Services to Enable Tagging & ContentFiltering Solutions
Tagcow Confidential - For Internal Use Only
Contents
• Tagcow Overview
• Usage Stats
• Flagship Partners & Enterprise Customers
• Consumer Demo
• Technology Stack
• Architecture
• Why AWS
• AWS Services Not Used
• Feature Requests
• EC2
• Mechanical Turk
Tagcow Confidential - For Internal Use Only
Tagcow Overview
• Founded in 2006 [ as...Munio Memory Services, Inc.]• Consumer Tagging Service BETA [launched March 2008]• Enterprise Tagging Service [launched April 2008] • Content Filtering Service [launched April 2008] • HQ in American Fork, UT• Funding: Private • Venture Consulting Partner: Atlas Accelerator (www.atlasaccelerator.com)
• 9 employees
“Tagcow’s Enterprise Tagging Service gives search analyst, SEO/SEM managers and merchandising managers the powerful ability to quickly, accurately and affordably add meta data to large sets of images. A real breakthrough!” - Craig Crossman (Computer America)
“Thomas Hawk, the CEO of photo site Zooomr, tried the service and declared it “really, really cool,”
“Image Recognition Problem Finally Solved: Let’s Pay People to Tag Photos”
Tagcow Confidential - For Internal Use Only
Usage Stats
Consumer Services
• Thousands of consumer accounts
• 3 million images tagged
• 13.5 million tags generated (4.5 tags per image)
• 12 month goal to tag 3 billion consumer images
Enterprise Services
• Several signed contracts
• Tagging campaigns to begin next week
• 12 month goal to tag 100 million enterprise images
Tagcow Confidential - For Internal Use Only
Flagship Partners & Customers
Tagcow Confidential - For Internal Use Only
Technology Stack
Application
• Ruby On Rails
• Apache
• Mongrel
• MySql
AWS• S3
• EC2
• SQS
• Mechanical Turk
Management• RightScale
Architecture
Why AWS?
Control!
Rails and Open Source Support
EC2 On Rails
Amazon Web Services Not Used
Simple DB
• Too late
• Limited Rails Support
Flexible Payment Service
• Already using Authorize.Net
EC2 Features
Management Suite
• Self-managing clustering
• Reporting
Participation in Open Source Projects
• EC2 on Rails
• Rubber
• Fuzed
• Pool Party
Mechanical Turk Features
Partial Penny Rewards
More efficient worker interface
Multiple HIT Requests
