N KINH DOANH CA HNG TAKEAWAY FAST-FOOD & DRINK(Chc ngon ming)

Bn qu bn rn?Bn mun tit kim thi gian?

I. Mc tiu

Xy dng v pht trin ca hng vi quy m ln hn c v s lng v cht lng.

Xy dng ca hng chuyn bn cc loi n nhanh cng cc loi thc ung cho khch n ngay ti qun v mua mang i

Pht trin dch v giao hng tn nh .Pht trin h thng ca hng tri rng khng ch ring bc ninh

II. S cn thit ca d nTnh Bc Ninh l mt tnh thuc vng ng bng Sng Hng.a hnh tng i bng phngThi tit kh hu n ho, ngun nc phong phKinh t:Thu nhp bnh qun u ngi 20,4 triu ng (2010)GDP c tnh tng 17,86%Dch v tng 19,1%,Din tch t nhin 823km2 Dn s:1.074.877 ngi (2013)Chnh tr- XH:Tnh hnh chnh tr n nhChnh sch kinh t pht trin

Thnh ph Bc Ninh trc thuc tnh Bc Ninh, l th loi IIDn s: 163.307 ngi[1]Din tch: 8.260,88haII. S cn thit ca d nNgi dn c thu nhp cao.Ngun lao ng nhiu: SVHSNhu cu tiu dng ngy cng tng.C s h tng pht trin mnh.Kinh t pht trin.

La chn sn phm1Nhu cu th trng hin ti23D bo nhu cu tng lai4Kh nng cnh tranh ca sn phm5MarketingIIINghin cu th trng

La chn sn phm1 Hambugar xc xch, bnh pizza, bnh m sandwich kp ngui, hotdog, cm vn phngKhoai ty chin, Nem chua rn, Nem chua gin, Xin ln nng + st, Sc xch/lp xng nng: .......

n nhanh ung(caf l ch o)Cafe en,Cafe sa, Capucino, espresso, sodaCacao sa Yaourt mixedCam vt (Nc cam ti)Bnh Flan..

Tit kim thi gian nht cho nhng ngi bn rn, t thi gian nht

Tn mt chng kin qu trnh pha ch thc ung ngay ti quy bng my hin i.take-away: mang li ci nhn mi m, s tn tin, nng ng v tin liLa chn sn phm1

55%22%10%13%Qun cafeTr va hKhc nh55%22%13%10%Kho st: 100 ngi v a im gp g bn b, ngi thn?Nhu cu th trng hin ti2

Bn tng thng thc cc loi n nhanh v nc ung cha? Khch hng tim nng ca d n : 82% s ngi tng n cc loi n v thc ung nhanh 18% s ngi cha bao gi n cc loi n v thc ung nhanh 52% hc sinh sinh vin 48% nhn vin vn phng, cng s.Trong c nhu cu mua mang i.Nhu cu th trng hin ti2

Caf 99ROZANO COFFEi thGi cao.L ca hng cafe truyn thng.L ngi i trc

.

Th trng c tim nng lnCnh tranh lnNhu cu ngy cng tngLi ch em li s rt lnD BO TH TRNG3D bo nhu cu tng lai

take away fastfood & drink mang n mt phong cch c o v thu ht c ng o bn tr Thanh ton nhanh gn ngay sau khi order. Rt ch trng ti vic thit k cc mang i.Bo v mi trng4Kh nng cnh tranh ca sn phm

TnGi bn raSTT(VN)1PapaRoti150002Hambugar xc xch150003Nem chua rn50004coca100005khoai ty xon xc xch150006Khoai ty chin (ti nh)250007blueberry soda160008hot chocolate250009caf sa1200010espresso1600011cafemocha2400012cappuccino2000013caramel1400014ice latte2000015fruit tea14000

- Gi r ph hp vi tng lp HS v SV.- ng s thch vi cc bn tr- An ton v hin i trong phong cch kinh doanh v phc v.- a dng, i mi lin tc, hp dn vi menu sng to Chng c lm t nhng ngun nguyn liu m bo nn khi n bn lun cm nhn c nhng g ti nht v nhng mi v ngon nht.c lm bng 100% nguyn liu tht b, g nguyn cht v c ch bin an ton , cho mt hng v nng thm ngon v cung cp nhng mn n t t hn, mm mi hn. Tt c cc mn u c lm sau khi bn order mn, khng h ch bin trc. 4Kh nng cnh tranh ca sn phm

5MarketingMARKETING-MIXPlanKhai trng ca hngPht trin khch hng

Ngy u khai trng: (03 ngy) +Gim gi: 50% tt c cc sn phm ngy 1, ngy 2-3 gim 30%.+Khuyn mi: tng thm sn phm cho khch hng, tng th Khch hng thn thit (KHTT), tng ko,bnh cho tr em i km Qung co: Lm t ri, qung co trn facebook, Blog, yahoo..treo dn bng rn ti cc ng t ng a ra cc chng trnh khuyn mi, gim gi Thu ht khch hng bng nhiu dch v..5Marketing

Khi ca hng xy dng c mi quan h tt p vi khch hng =>chi ph thu ht khch hng gim so vi ban u.

Nu khng lm tt vic duy tr khch hng, nh hng s khng trnh khi vic b mt mt s khch hng. 5Marketing

- Trang phc,thi v tc phong phc v ca nhn vin

Qung co, tip cn khch hng

Tm hiu th trng, a ra sn phm mi

a ra cc hnh thc khuyn mi, tm cc ngun khch hng mi5Marketing. V vy gi c khch hng cng nh thu ht c nhiu khch hn th cn phi ch ti :

Hnh thc kinh doanh : Qun n Quy m ban u nh. S vn ban u l vn t c v huy ng. Khch hng s cm nhn c khng gian thoi mi, thng thc cc mn n ngon vi s phc v nhit tnh, c bit vi gc nhn nh.

Tng din tch: 25m2 +Din tch bp: 8m2 +Din tch ca hng: 17m21. M t hnh thc kinh doanhIV. Nghin cu KT-CN ca d n

2, Hnh thc u t: u t mi.

My pha cafe L nngMy xay cafeMy xay sinh tIV. Nghin cu KT-CN ca d n3, Cng ngh v trang thit b.

Cc giy v ti giy

Nm trn ng Nguyn Gia Thiu, tp Bc Ninh, tnh Bc Ninh.y l khu vc nhiu cng ty, nhiu trng hc, ng dn ng thi cng tp trung nhiu qun n, qun caf (ch yu l caf truyn thng).4. M T A IM KINH DOANHIV. Nghin cu KT-CN

Khch tp trung n ung con ph ny ng. m bo an ninh

Mt s nguyn liu chnh cho d n

TN LOIN V TNHQUY CCH S/PN GIKEM KNEWZEALANDKG3kg/1hp70.000HT NG MU TRANG TRHP185.000KEM BO THC VT24h/THNG24.000QU THANHkg330g/1ti- 18kg/THNG1thng =900.000QU C GIN10kg/THNG50.000/1kg(lm th cng )1 thng= 500.000SOCOLA CHIP BLACK& WHITEKg1kg / 1ti160.000CAFE ARABICAKgXut x: Vit NamNguyn cht- Quy cch ng gi: 500gr/1 ti300.000CAFE PHA FILLKgXut X: Vit Nam300,000THT B VAIkg250,000THT LNkg105,000XcxchFranktur heotiCTCPVN, ti 500gr56,400Bt m bread flour kgbt m singapore, ti 1kg80,000Du Oliu Extra Light - Carbonell Doel1250ml65,000

My pha cafe L nngMt s thit b my mc chnh cho d n

TN LOIN V TNHQUY CCH S/PN GIMY NH BT SA ( Dng Pin)ChicTh tch : 0,2 Lt1,280,000BNH PHUN KEMXut x: i Loan, th tch: 0,5l1,200,000L nng Sanaky VH35Schic35 lt, cng sut 1500W1,250,000T LNHchic6,000,000MY PHA CAFchicGaggia Espresso Pure8,700,000MY XAY CAFchic3,000,000MY XAY SINH Tchic3,000,000

Hnh thc php l: H kinh doanh c thV. Qun tr -nhn sPhn cng, b tr nhn sC cu b my t chc

STTB phnS lng Nhim v1bp1ch bin n nhanh2thu ngn 1trc tip tnh chi ph v thu tin3pha ch1pha ch caf v thc ung4Phc v2- Phc v khch hng, bng b n, v sinh ca hngGiao hng nu c n t hng

1. K hoch t chc-nhn s+) i tng nhn vin :sinh vin, lao ng ngoi+) Yu cu: c k nng, nng ng, phc v khch hng nhit tnh, kh nng x l tnh hung nhanh, tui 18-40, ngoi hnh a nhn+) Thi gian lm vic: chia 2 ca vi nhn vin phc v.Bng tin lng nhn vin (n v : VN)V. Ngin cu nhn s

Phc v (2 ngi)3,000,000Thu ngn (1 ngi)2,000,000Bp (1 ngi)4,500,000Pha ch ( 1ngi)4,000,000Tng13,500,000

VI. K hoch ti chnh Quy m vn

Khon mcGi tr (VND)Vn u t ban u50,000,000Vn hot ng kinh doanh25,000,000Vn d phng8,000,000Tng83,000,000

Chi ph u t ban u VI. K hoch ti chnh

STTKhon mcGi tr (VN)1Giy php ng k kinh doanh1,000.0002Tin thu mn bi/nm1,000,0003Trang tr ca hng v bin hiu5,000,0004Dng c bp: t lnh, l nng, dao,ko, bt, a.15,000,0005Dng c caffe: my xay caf, my pha caf, my xay sinh t20,000,0006u t bn gh , qut, in thoi6,000,0007ng phc nhn vin1,000,0008Chi ph qung co1,000,000Tng50,000,000

Chi ph thng xuyn hng thngVI. K hoch ti chnh

STTKhon mcGi tr (VN)1Thu mt bng 7,000,0002Tin lng 13,500,0003Tin in nc, ga, in thoi 3,400,0004Chi ph khc 3,000,000Tng 26,900,000

Chi ph nguyn vt liu hng thng (n v : VN)VI. K hoch ti chnh

ThngChi ph nguyn vt liu155.000.000258.000.000370.000.000475.000.000570.000.000658.000.000756.000.000863.000.000966.000.0001068.000.0001166.000.0001264.000.000

D tnh doanh thu 1 ngy da trn cc sn phm chnhVI. K hoch ti chnh

TnS lng/ngyGTSX/chic,ci..Tng nhpGi bn raTng bn(VN)(VN)(VND)PapaRoti15900013500015000225000Hambugar xc xch20900018000015000300000Nem chua rn5030001500005000250000coca30800024000010000300000khoai ty xon xc xch30800024000015000450000Khoai ty chin(ti nh)202000040000025000500000blueberry soda151200018000016000240000hot chocolate101600016000025000250000caf sa20700014000012000240000espresso201200024000016000320000cafemocha151950029250024000360000cappuccino201800036000020000400000caramel15700010500014000210000ice latte151000015000020000300000fruit tea1070007000014000140000

tng 1 ngy30530425004485000

2. K hoch ti chnhc tnh doanh thu hng thngn v: VNDVI. K hoch ti chnh

Doanh thuThng1110.000.0002120.000.0003140.000.0004150.000.0005140.000.0006120.000.0007115.000.0008128.000.0009135.000.00010138.000.00011135.000.00012132.000.000

c tnh li nhun hng thngn v: VNDVI. K hoch ti chnh

Ch tiuDoanh thuchi phLi nhunThngThng xuyn hng thngNguyn vt liu111000000026900000550000002810000021200000002690000058000000351000003140000000269000007000000043100000415000000026900000750000004810000051400000002690000070000000431000006120000000269000005800000035100000711500000026900000560000003210000081280000002690000063000000381000009135000000269000006600000042100000101380000002690000068000000431000001113500000026900000660000004210000012132000000269000006400000041100000tng1563000000322800000769000000471200000

VI. K hoch ti chnhBng cn i k tonn v: VND

ch tiu tng doanh thutng chi phchnh lch thu chithu thu nhpli nhun rngthng1110000000819000002810000014050002669500021200000008490000035100000175500033345000314000000091900000481000002405000456950004150000000101900000481000002405000456950005140000000969000004310000021550004094500061200000008690000033100000165500031445000711500000086900000281000001405000266950008128000000919000003610000018050003429500091350000009290000042100000210500039995000101380000009190000046100000230500043795000111350000008890000046100000230500043795000121320000009390000038100000190500036195000

Doanh thu v chi ph nguyn vt liu da trn c s :

- Trong nhng thng u mi thnh lp ca hng, khch hng cha bit nhiu, v cn c s nghi ngi v sn phm mi

Trong qu 2 doanh thu c gim v y l giai on ma h, sinh vin cc trng c ngh nhiu.

- Ngoi ra cn mt s l do khch nh thi tit, s cnh tranh,VI. K hoch ti chnh

Mang li ngun thu cho t nc t thuLi ch kinh t ng gp vo ngn sch hng nm.Tha mn nhu cu gii tr ca ngi dn,nng cao i sng tinh thn To cng n vic lm cho sinh vin. Bo v mi trngVII. LI CH KINH T-X HI

Qua vic phn tch, tm hiu nhu cu ca th trng hin nay, chng em thy tnh kh thi ca d n rt cao. Khi d n c i vo trin khai s cung cp cho ngi tiu dng nhng sn phm giu dinh dng v m bo an ton thc phm. ng thi d n c th em li cng vic v thu nhp n nh.

www.themegallery.comCompany Logo

Company Logo

*

Coffee take away Chc hn cc bn quen vi cm t ny mc d chng ch mi xut hin gn y. Vo nhng ngy ny, bn d dng bt gp hnh nh mt ngi tr tui vi v n lp hoc ti vn phng m trn tay cm 1 ci ly giy ng coffee c cover (bao b) bt mt. Chnh hiu h mang mt ly nc ung c mua t 1 ca hng coffee take away nh Starbucks, hoc Coffee Bean chng hn. Thc t Starbucks c lch s bn cafe kh lu i. Nhng vi mc gi ca Starbucks coffee take away thc s khng phi d chu dnh cho tt c mi ngi thng thc hng ngy.

VAT coffee c mt nh 1 gii php gip bn c c hi thng thc nhng thc ung tuyt vi m rt hp vi ti tin hc sinh, sinh vin.VAT c gng gim thiu cc chi ph vn hnh bng cch gia tng nng lc ca nhn vin,ti thiu nhng chi ph khng cn thit, kim sot h thng da vo cc phn mm, mt bng nh v th mc gi ca Buzz coffee n vi cc bn tht hp dn.

Vi khon tin u t va, kh nng thu hi vn v pht trin cao. Xy dng mt ca hng kinh doanh n nhanh vi nhng sn phm p ng c nhu cu ca khch hng.vi mc ch em n cho khch hng nhng sn phm ngon b r, gi tr dinh dng cao, c ch bin bng cng ngh tin tin v m bo v sinh an ton thc phm.Pht trin dch v giao hng tn nh cc khch hng khng c iu kin

*Bc Ninh l mt tnh thuc vng ng bng Sng Hng, nm trong tam gic kinh t trng im H Ni- Hi Phng- Qung Ninh v l ca ng pha ng Bc ca th H Ni

Theo s liu thng k nm 2010 tnh Bc Ninh c din tch t nhin 823km2 vi Dn s:1.074.877 ngi (2013)Thnh ph bc ninh: Pha ty gip huynYn Phong, pha ng gip huynQu V, pha nam gip huynTin Du, pha bc gip huynVit Yn(Bc Giang).Dn s: 163.307 ngi[1]Din tch: 8.260,88ha

*Thc n vit ha: c cm trn, m trn, xi mnHamburger l mt chic bnh m sandwich kp vi mt hoc hai ming tht xay chin gin, t c chua v rau xlch, gia v i km l tng t, tng c chua hoc xt khc Nc ung km theo thng l nc ngt c gas.Nhng ming tht g to bc bt x chin gin, khoai ty chin v ly coke l mt b KFC c in. Hotdog l bnh m mm kp hai cy xc xch chin. Bnh pizza lm t bt nng phi trn cc loi phmai, jambon, xc xch, tht xt Mi khu phn ny c th cung cp 1.200 1.600kcal, gn nng lng cho mt nhn vin vn phng lm vic trong ngy.yogurt vit qut v kem ti. Mi v m nhng khng ngt gt. *vn dnh nhng khng gian tng i thoi mi v thng chn qun a im c va h rng bui ti, hay cui tun, cc bn tr vn c th t tp cafe "chm gi" vi bn b theo thi quen bnh thng.T trc n nay, vi cafe truyn thng, khch hng ch cn ti ngi vo bn v gi nhn vin order ung th vi take-away, khch hng s phi xp hng ch n lt mnh. y l mt im rt mi ca xu hng cafe ti Vit Nam. N cng th hin s chuyn nghip v phong thi lch thip ca nhng v khch, cng l s mi m m c l bt c bn tr no cng mun t mnh th nghim.Chng t thay v c ngi qun nhm nhi ly cafe theo phong cch truyn thng th gi y c th mua mt cc mocha v mang i ngi bt c u nh cng vin, gh , sn trng T rt thch hng v ca caf take away. Trc y, t khng khoi caf lm v ung xong t hay b au u v mt ng, nhng gi th khc ri, t vn c th thng thc hng v caf va khng lo mt ng m thm ch cn ng ngon hn nai.vi nhng ai snh caf th s cm nhn c hng v ca caf c xay ti qun.

*Chng ti pht huy nhng im mnh nm bt cc c hi nh vi sn phm cht lng, gi hp l, khng gian bun bn v giao thng thun li cng vi kh nng tip th, v i ng nhn vin nhit tnh vui v s thu ht c lng khch hng n vi qun, ngi qun l c nng lc tt s c c hi tm c cc nh cung cp tt*Chng ti t tin vi sn phm ca mnh!!!!!!!!!!!!!!!111*Nh b phim ph: ch vi face book, cha dk trn 1 ting c gn 70.000 lt like.Tng th Khch hng thn thit (KHTT), ung trn 10 ln qun trong 1 thng s c gim gi 10% cho bt c ung hay mn n no do ch th order (lu ch c tc dng cho ch th 1 ln bao gm 1 ung v 1 mn n, c th dng nhiu ln trong ngy). Th ch c tc dng trong thng. Th c nh du bng ch k ca nhn vin, ngy thng,..Tng thm sn phm tc l khch hng c mua hng c gi tr t 50k tr ln c tng thm 1 sn phm di 30k.*Gc nhn nh l ni khch hng li nhng cm xc v kin ng gp ca mnh v ca hng. T ca hng s tip nhn v tho mn khch hng hn. s l ni to nn 1 takeaway fastfood & drink ring bit v kh qun i vi mi ng.*u t mi cc trang thit b: cc, chn, ca, my mc, bn gh.Cac trang thit b u c cht lng cao, hot ng tt=> sn phm m bo.***