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Business/Financial News Evaluation 2012

Name: Tara Siegel Bernard Date: 12/14/2012

Department:Business News Reviewed by: Phyllis Messinger

Job Title: Reporter, BizDay Last Review: December 2011

1. Discuss the highlights of this staffers performance during the past year, paying

particular attention to major accomplishments. Consider these criteria, as applicable:

knowledge of job duties; attention to detail; professionalism: reliability and

punctuality; completion of work assignments; ability to communicate; ability to deal

with the public, meeting deadlines, computer skills or any other skills appropriate to

the employees job. Discuss any factors (work-related or external) that my have had an

impact on performance.

Tara, even though you have been on maternity leave since August, you had a productive year,

writing more than three dozen stories and blog posts (some of them substantial enough to bestories). You had a couple of page one stories, including one exclusive that blacks are about

twice as likely as whites to wind up n a more costly form of consumer bankruptcy. And you

would have had a third story the one about the big losses faced by Dewey & LeBoeuf partnersand retirees in the law firms collapse if the mix on page one had been different.

You continued to write about a subject that youve become an expert on the financial hit that

members of gay couples face because their relationships are not recognized by the federalgovernment. The subject will be on the front burner in the coming year so I expect youll be

weighing in again. You also continued to write about the problems in the credit score world. And

you wrote about subjects you were initially unfamiliar with, including online car sales.Youre a hard worker. You were ready to take on new subjects, even as you struggled throughwhat was, at times, a difficult pregnancy. And the quality of your writing continued to improve

this year.

2. Discuss the expectations for this staffer in the next year or so, including improvements

and goals. Consider the criteria in Section 1. Be specific.

Im hoping that you will be able to hit the ground running when you return to work early next

year. In fact, youre almost immediately going to be filling in for Ron Lieber as the Your Money

writer when he goes on book leave. But I know youre already beginning to put together a list of

potential subjects for the column.I would urge you to continue to work on balancing reporting time and writing time. Perhaps, as

you become more comfortable with a weekly schedule, youll figure that out.

I would also encourage you to spread your wings in the columnists job. Its a great perch tospeak out to readers. As the banks look for new ways to make money, there are sure to be

columns in how they are trying to exploit unsuspecting consumers. The credit scoring bureaus,

which have so much impact on consumers lives, should also provide good fodder for you.I look forward to working with you when you return.

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Staffers may use this space to rate their managers performance or to list other factors that

may have affected their own performance. (Optional)

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Employee Editor

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