TARGET AUDIENCE

EXPERIMENTSI ASKED MY TARGET AUDIENCE ABOUT THREE

DIFFERENT MAGAZINE COVERS. I GOT USEFUL

FEEDBACK THAT HELPED ME UNDERSTAND HOW TO

CREATE A BETTER MAGAZINE FRONT COVER.

FRONT PAGE 1The reader found this masthead very

interesting because it was the first thing they saw. One person said that they liked the symbol of the heart for the word love. It links very well.

One person said that they liked how the word was slanted and gave it an edgier look accompanied with the picture.

The fact that this is ‘pop star approved’ appealed a lot to the target audience because they like to follow trends that celebrities are doing.

FRONT PAGE 2Most of my target audience said that Cher looked flawless in this image, and it would make them want to buy the magazine. Having a bigger number attracted more of my target audience as they said that it intrigued them to try and find out what the ‘106’ was for.

Ashton from JLS is a very popular band member. Females of the same age of my target audience are obsessed over him, so the people that I asked said this would appeal more to them rather than having on of the other members faces.The word ‘REAL’ is in a different colour, font and size which attracts more of my target audience. They said that it’s interesting to see what Cher wants to say.

The word ‘SIZZLING’ attracted more of my target audience and they also said that it adds more effect because they are describing the people in the posters as sizzling, implying that they are good looking.

FRONT PAGE 3

My target audience said that they liked the contrast of the blue background and white and purple font.

Again, the people I asked said that her make up looked really good and they would want to know all her beauty secrets, therefore drawing them in to buying the magazine.

This is a relatable article and links to Maslow’s Theory of Belonging. My target audience said that this would make them feel as though they weren’t alone if they did have confidence issues, just like Cher says she had on the main article.

‘AMAZEBALLS’ is a slang type of word used by many teenagers now-a-days. As it is a popular word, my target audience are most likely to know what it means and it sort of a funny word.

WHICH MAGAZINE ARE YOU MOST LIKELY TO BUY BASED ON THE FRONT COVERS?

I asked 20 people who were included in my target audience which magazine they are most likely to buy out of these three. When looking at the results, number 3 was the most popular. I plan to use this magazine cover for further research to help me create a better looking front page.

1. IIIIIII

7 Votes

2. IIII

4 Votes

IIIIIIIII 3.

9 Votes

CONTENTS PAGE 1

My target audience said that they liked how the title wasn’t too formal.

Having the magazine cover on the contents page proved helpful to the people I asked because they said they saw articles on the cover that they wanted to read, and having it on the contents page let them directly find that specific article.

Many girls in my target audience are most likely to adore One Direction. They mere sight of one of their faces will make them want to buy the magazine or read that article. I was told that this stood out for them the most because he is a well known band member and it would interest them a lot.

CONTENTS PAGE 2The title for the contents page is ‘ WE LOVE THIS…’

and my target audience said they really liked this because it linked to the name of the magazine and wasn’t too formal. One person circled this face because it’s not a natural or normal look you would expect to see in a magazine. They said it made that certain person seem more fun and as though they have a funny side.

Justin Bieber has many fans, so again the mention of his name or the sight of his face would send fans wild. He has his tongue stuck out, which again shows his funnier side.

This section shows previews of all the posters this reader will get. My target audience said that this would interest them a lot because they are free and they can have their favourite celebrities hanging up on their walls.

WHICH CONTENTS PAGE DO YOU PREFER?

I asked my target audience which contents page that they prefer so that I can analyse this as well to understand what to put on my own contents page. Out of the 20 votes, 8 people said the one to the right and 12 people said the one to the left.

When I asked why, they said that the ‘WE LOVE POP’ one looked more sophisticated and more appealing to them.

DOUBLE PAGE SPREAD 1The free poster seemed like a good

idea to my target audience because if you are a fan of Olly Murs, then you can have him on your wall.

They also told me that they liked the pun of ‘MERRY CHRISTMURS’ because it linked in with the singers name and created humour.

A few people said that they liked that there was a quote from the interview that they could quickly read. It adds humour and more fun to the article.

DOUBLE PAGE SPREAD 2The image of Justin Bieber is very

posed and uses direct address. My target audience said that they liked the fact he was looking straight at you because it engaged you more with the article/image.

The photo of Selena and Justin resembled maybe a bit of gossip and that interested the people I asked quite a lot.

I was given the advice that interview questions such as things about their personal lives was quite good, because people mainly buy magazine to hear things about these people/celebrities.