Target Audience Profile

Jenny, Millie, Olivia and Katy

Primary;Female15-21C2-E income bracketWhite

We have chosen this target audience when looking at similar products and considering who would watch them. Conveniently, we fit into the target audience of our film which means that we know what to provide for them.

Secondary;Males15-21C2-EWhite

The secondary audience of males would be the boyfriends of girls going tosee the film. Considering this, we will try and steer away from an extremechick flick and subtlety introduce humour that is also favoured by a maleaudience.

VAL TypesIf we look at the psychographic profile

of our audience and consider what their values, attitudes and lifestyles would be, we can apply the following VAL

types;Believer; -idealistic but low income

-prioritise family - traditional views

-loyal to certain brandsExperiencer; -young

-lots of energy-buy lots of things- individual-high income

Whilst neither of these 2 VAL Types specifically fit into our target audience, we can take aspects of each to

categorise our audience.

Maslow’s Hierarchy of NeedsIf we apply Maslow’s Hierarchy of Needs to our target audience, we can infer that they would be in the third tier- Love and belonging, having already fulfilled the needs of friendship and a sense of worth and would be trying to enter into the next tier up- Esteem.

Cinema statistics;• 15-24 year olds make up 49% of

cinema audiences.• 13% being girls of this age- this is

understandable as the majority of films have a male protagonist and therefore appeal more to boys.

• Comedy is the top grossing genre of film from 1995 to 2012 taking 23.48% of the market share

Using the Uses and Gratifications theory we can say that our audience will seek; Entertainment and Personal Identity .

Entertainment- our audience’s main aim is to relax and enjoy themselves whilst watching the film hence the genre of comedy.

Personal Identity- our audience can identify themselves within the characters of our product in that they are teenage girls which are going through/have been through similar experiences. This makes the film more relatable to the audience and makes them more likely to engage with it.